ITV Yorkshire

In August 1970[8] following a reverse takeover Yorkshire Television was effectively merged with its neighbour Tyne Tees Television, when the two were brought under the control of Trident Television Limited, a company formed to deal with the problem of effective ownership of the Bilsdale transmitter and the allocation of airtime. It is often contended that the other point of the trident was intended to be Anglia Television, but they were prevented from joining by the Independent Broadcasting Authority. However, it appears that the third 'point' was to be Trident's non-television interests and that Anglia were never considered as partners in the enterprise.

The two stations remained separately run and were required to demerge by late 1981 as a condition of the re-awarding of their ITV contracts from January 1982. Trident's majority shareholdings were sold although they retained ownership of studios and equipment which were leased to the respective companies.

On 28 March 1977, Yorkshire launched a breakfast television experiment.[9] Good Morning Calendar is credited as being the UK's first breakfast television programme, six years before the launch of the BBC's Breakfast Time. The programme ran concurrently with a similar Tyne Tees programme, Good Morning North for North East viewers.[10] Both series ended after nine weeks on 27 May 1977.

From its inception YTV had a turbulent relationship with the broadcasting unions (a common theme within ITV). Many employees at the new company were recruited from the Manchester and Birmingham studios of the former ABC Weekend Television and the London station Rediffusion; the upheaval of enforced job changes on these employees combined with a relatively new management of a new ITV station and huge investment by shareholders provided fertile ground for the unions.

In 1971, technicians broadcast a handwritten note that read "'Yorkshire Television have threatened to sack us. We are going on strike. Goodnight." six minutes before the end of "Kate". A black screen appeared before that evening's News at Ten was broadcast. The dispute was involving ACTT union members who had refused to work overtime due to pay rates.[11][12]

YTV was forced off the air by more industrial action over the whole of Christmas, 1978. This partially coincided with a two-day national shutdown of both BBC channels by strikes in December of that year, meaning that for those two days viewers in the region had no television at all. Many of ITV's Christmas programmes were eventually shown in the Yorkshire region in early 1979, after the dispute had ended.

In the ITV strike of 1979, the station, like the rest of the network, was off the air for over two months (although appeals by the West Yorkshire Police in their search for the murderer known as the Yorkshire Ripper were periodically transmitted during the strike).[13] However the dispute was more intense at YTV as the company's management were seen as instrumental in fighting the unions, especially the managing director Sir Paul Fox and Trident Chairman G E Ward Thomas.

In the 1980 franchise round several YTV staff submitted their own application for the Yorkshire franchise under the name of 'Television Yorkshire'. Backed by Donald Baverstock and MP Jonathan Aiken who believed they would provide a better service.[14][15] Yorkshire retained the franchise with the addition of number of relay transmitters on the Lancashire/Yorkshire border, covering Todmorden and Walsden, which were transferred from the Granada region.[16][17]

On 9 August 1986, Yorkshire Television became the first ITV company and the first British terrestrial television station to offer 24-hour broadcasting.[18] This was achieved by simulcasting the satellite station Music Box for a three-month trial, as permitted by the IBA. The all-night simulcasts continued until Friday 2 January 1987 - shortly before Music Box ceased operations as a broadcaster. Thereafter, Yorkshire ran a teletext-based Jobfinder service for one hour after closedown with a Through Till Three strand on Thursday, Friday and Saturday nights introduced a few months later.[19] 24-hour broadcasting resumed on 29 May 1988.

In 1982 after the split up of Trident television, Bass (brewing and Leisure group) acquired a 20.93% share in Yorkshire TV. In July 1987, Bass sold the stake since it no longer fitted in with its operations. The Managing Director of YTV said: "We are very sorry to lose Bass as a shareholder; they have been very supportive to Yorkshire Television."[20] By the end of the year, YTV profits had increased to £13.94 million, and it had become one of the largest suppliers of programmes to Channel 4.[21]

In March 1988, Paul Fox left the company to join the BBC, after spending 15 years as Yorkshire managing director.[22][23] A month later, Paul Mckess resigned. A member of staff said "It comes as a surprise to us, but we don't think there had been a row or anything like that". Clive Leach became managing director.[24]

In preparation of the new ITV franchises, the company started to cut costs which resulted in 91 voluntary redundancies; this had a minor effect with slightly fewer programmes being produced.[25]

Following rule changes in 1992, Yorkshire-Tyne Tees resumed their alliance under the name Yorkshire-Tyne Tees Television (YTTT) plc. The two stations were integrated to a far greater extent. Following the takeover, 292 jobs were axed at the two broadcasters;[26] 174 at Leeds, and 115 at Newcastle, with a further three from airtime sales in London. Various programmes which had previously been shown at a regional pace were suddenly jolted forward to the furthest ahead point among YTV and Tyne Tees. YTV had to lose over 200 episodes of The Young Doctors to reach the Tyne Tees stage of the serial. Similarly Tyne Tees had to lose over 50 episodes of Blockbusters and two episodes of Prisoner: Cell Block H. Other programmes were also affected.

On 6 December 1993, the North West franchise holder Granada Television launched a hostile takeover for LWT, worth £600 million. LWT tried to outstep the takeover bid by holding talks with Yorkshire Television and Scottish Television.[27] Reports also suggested if LWT bidded for Yorkshire Television it would also form an alliance with Anglia who would takeover Tyne Tees Television.[28] By 7 January 1994 the merger talks between Yorkshire-Tyne Tees Television had collapsed because it had proved impossible to reach an agreement on a suitable structure for the new company. A few days earlier Anglia had withdrawn from the proposed alliance, making an LWT takeover of YTV impossible.[29]

The company faced a large revenue shortfall in 1993 of around £15 million, after financial irregularities in its advertising sales, where airtime was oversold, was uncovered by Laser Sales who took over responsibly of its advertising sales.[30] Generally the bids submitted by both YTV and the (then-independent) Tyne Tees were considered financially questionable, and the Independent Television Commission, predessor to OFCOM, warned it came close to rejecting the YTV bid on financial quality grounds.[31] The losses suffered by the company prompted the return of founder Ward Thomas as chairman, and Clive Leach was forced to resign.[32] The rescue mission led by Ward Thomas saw profits recover by 1996, thanks to the cost-cutting measures implemented in the intervening years.[33]

Bruce Gyngell, the former chairman of breakfast station TV-am, became YTTT's managing director on 15 May 1995.[34] On 2 September 1996, Bruce Gyngell made the controversial move of re-branding Yorkshire-Tyne Tees Television under the unified brand "Channel 3"[35] While Yorkshire used a scaled-back version of this branding (still using the Yorkshire chevron logo and being verbally known as "Channel 3 Yorkshire"), Tyne Tees was re-branded as "Channel 3 North East". It dropped the familiar TTTV logo, and relegated the Tyne Tees name to secondary branding.

On 26 June 1997, Yorkshire-Tyne Tees Television plc was acquired by Granada Group plc (now ITV plc).[36] Granada's first move was to scrap the Channel 3 branding, from 9 March 1998. However, dual branding with the "ITV" name was introduced a year later. In 1998, transmission operations and presentation for all of Granada's stations in the North of England moved to Yorkshire, with the creation of the Northern Transmission Centre. This highly automated server based system was the source to Border, Tyne Tees and Granada as well as the Yorkshire regional output. Continuity from Leeds ended in October 2002, after a unified presentation department for ITV1 in England was set up by London News Network. The transmission operation continues at the Kirkstall Road studios, under the ownership of Technicolor SA. Since 2004, the centre has also provided playout for ITV Central.

On 28 October 2002, Yorkshire Television was rebranded as ITV1 Yorkshire. The ITV1 Yorkshire branding continued to appear before some regional programming until November 2006, when a rebrand saw the sole local ident discontinued. The famous chevron logo continued to appear after programmes made by ITV Yorkshire until 31 October 2004. Today, networked programming made at the Leeds studios by ITV is credited to ITV Studios. ITV Yorkshire is also home to Shiver Productions.

The licence for Yorkshire is now held by ITV Broadcasting Limited, part of ITV plc.[37]

Upon YTV dropping the generic look on 24 October 1994, a new ident was introduced, featuring a textured background with a central strip containing images of the region itself, with the chevron placed in the centre of said strip. The most noticeable thing about this ident set was the smooth nature of the chevron's appearance and, like the previous look, did not feature the "On Ilkla Moor Baht 'at" jingle, instead favouring a smooth orchestral jingle. The background was later changed from a cream to a light blue, and variations on the theme for special occasions and yearly themes were also introduced.[40][42]

The Yorkshire Chevron logo as used from 4 November 1996 to 8 March 1998, throughout the Channel 3 era.

Yorkshire-Tyne Tees Television adopted a new branding package, based on the concept of Channel 3. The new look was fully implemented in the Tyne Tees region on 2 September 1996, where all on-screen branding was replaced by giant numeral '3', and the Tyne Tees brand became secondary to 'Channel 3 North East, however the look was only partially implemented in the Yorkshire region a month after Tyne Tees's revamp. The entirety of Yorkshire's Channel 3 look included an ident which was later introduced on 4 November 1996 at the same year, where the chevron span against a light blue background with numeral '3's covering the background. Another ident featured the chevron with the '3' numeral embossed on the side, which would zoom into view, before revealing a spinning numeral 3, which in turn had YTV chevron on the middle of the 3 and when zoomed into, the chevron re-appeared spinning against the background. The look also heralded the return of the "On Ilkla Moor Baht 'at" tune, which was now noticeably higher in pitch.[40][43]

The Channel 3 look was dropped on 9 March 1998, following Granada's acquisition of Yorkshire-Tyne Tees Television, with the look returning to a spinning chevron against a misty blue background, light blue during the day and dark blue in the evenings.[40][43]

On 8 November 1999, Yorkshire Television adopted the second generic look, based on the theme of hearts, which was used for the entirety of the branding period before network programming. However, for local programming, Yorkshire created their own ident featuring a background of spinning chevrons, with pictures of the region featuring inside a central box.

a 2001-2 ident, featuring the region's familiar logo

ITV Yorkshire logo used from 2006 to 2013.

On 28 October 2002, the brand was dropped in favour of a national ITV1 identity, in which local regional identities were dropped except before local programming, when the Yorkshire name appeared below the ITV1 logo only. These regional idents however were dropped by 2006.[40]

In Drama Yorkshire Television had many critical successes including, as listed below

Emmerdale village built by YTV in 1997 for filming.

In 1969, YTV launched its first soap opera Castle Haven which was cancelled after only a year. When the restrictions on daytime broadcasting were relaxed, and on 16 October 1972 it launched an afternoon drama/soap opera called Emmerdale Farm, (which is still being broadcast as Emmerdale).

In comedy (and in sitcom), Yorkshire TV produced many popular shows (and comedy series) such as, as listed below

This side (and department) of Yorkshire Television, also gave the comedian Les Dawson his first major series.

This line-up of sitcoms (and comedy series) also made various household names of well-known faces of British Television, especially in UK sitcom too.

For children, YTV contributed many networked shows including

as well as the long-running How We Used To Live for ITV's Schools and Colleges' output.

In entertainment, YTV had also produced a large number of networked quiz shows, including, but not limited to:

• 3-2-1
• Ask No Questions
• Bruce's Price is Right (1995-2001)
• Casino
• Countdown (for Channel 4)
• Fun and Games' (1985-1992)
• Raise the Roof (1995–96)
• Talkabout
• Tarby's Frame Game
• The Indoor League
• Time Please, (1990-2)
• Winner Takes All

YTV has also produced some religious shows, including Stars on Sunday.

The company invested heavily in outside broadcast facilities and was a large contributor to ITV Sport, responsible primarily for covering northern-based horserace meetings (with London Weekend Television and Thames Television covering the south and ATV covering the Midlands) amongst other sporting events.

In the field of investigative journalism the station soon gained an international reputation for award-winning documentaries: 1975 saw the transmission of the BAFTA award-winning Johnny Go Home, a startling exposé of teenage male prostitution and homelessness in London. In the same year the station transmitted Too Long a Winter (also a BAFTA award-winner), featuring Yorkshire Daleswoman Hannah Hauxwell who lived an austere and harsh life whilst running her small farm.

In 1979 the documentary Rampton: The Secret Hospital, making public the treatment of patients at the Nottinghamshire mental care facility Rampton Hospital, led to a Government investigation – it also won an international Emmy award for the station. Another 1979 documentary The Underground Eiger detailed the record-breaking cave dive of Oliver Statham and Geoff Yeadon.[44] The 1989 documentary Four Hours in My Lai (broadcast as part of the monthly First Tuesday strand) revealed new information about the 1968 massacre. Yorkshire Television also produced the 1989 documentary One Day in the Life of Television.

YTV often led the way in British commercial broadcasting. As well as building the first purpose-built colour studios on Europe it was the first to offer breakfast television. In 1977, the station took part in a nine-week trial offering viewers an extra hour of programming at breakfast time, beginning transmission at 8:30am with a 15-minute national and regional news bulletin called Good Morning Calendar alongside cartoons and episodes of Peyton Place. A similar experiment was carried out by Tyne Tees Television around the same time.

In August 1986, it became the first terrestrial station in Britain to offer 24-hour television. This was achieved by simulcasting the satellite station Music Box from around midnight to the start of TV-am's transmission. Both YTV and Music Box were partly owned by the same company (WHSmith). The experiment ended shortly before Music Box closed down in January 1987 and was replaced by a teletext-based Jobfinder service which broadcast for one hour after closedown. YTV re-introduced 24-hour programming 18 months later along with the rest of the ITV network, beginning full-time 24-hour broadcasting on 30 May 1988.

In the mid-1980s, Yorkshire broke from the network by refusing to screen the BAFTA Awards, claiming them to be slaps on the backs of the BBC. The film The Sting was a replacement in 1986. As the rest of the network overran in the live BAFTA screening, Yorkshire had to cobble together minor programmes until other regions were able to screen the late-running ITN News. In the 1990s, while Bruce Gyngell was managing director, Yorkshire declined to show several late-night programmes, including The Good Sex Guide. One such series, Hollywood Lovers, was replaced with Alan Whicker repeats.[45]