KBBD
KBBD (103.9 FM, "103.9 BOB-FM") is the Spokane, Washington, adult hits music formatted radio station whose slogan is "We Play Whatever". The Stephens Media Group station broadcasts at 103.9 MHz with an effective radiated power of 39,000 watts.
 | |
| City | Spokane, Washington |
|---|---|
| Broadcast area | Spokane, Washington |
| Frequency | 103.9 MHz |
| Branding | 103.9 BOB-FM |
| Slogan | 80s, 90s and Whatever |
| Programming | |
| Format | Adult Hits |
| Ownership | |
| Owner | Stephens Media Group (SMG-Spokane, LLC) |
| KDRK, KEYF-FM, KGA, KJRB, KZBD | |
| History | |
First air date | 1988 (as KVXO) |
Former call signs | KXVO (1984-1985, CP) KVXO (1985-1993) KNJY (1993-1999) KWHK (1999-2001) KYWL (2001-2004) KBDB-FM (2004-2005) |
Call sign meaning | BoB (branding) |
| Technical information | |
| Facility ID | 36488 |
| Class | C1 |
| ERP | 39,000 watts |
| HAAT | 432 meters |
| Links | |
| Webcast | Listen Live |
| Website | 1039bobfm.com |
History
"BOB-FM" was originally signed on the air in 2004 by Citadel with high acceptance by the Spokane market. It quickly became a low-rated station until Mapleton bought it in 2007. In the Summer 2011 Arbitron ratings survey, BOB-FM rated #1 12+.
KBBD was previously known as KYWL ("Wild 103.9"), which played hip hop and R&B and called itself "Spokane's party station".
Before Wild started in 2001, “103.9 The Hawk” KWHK played classic rock, and before that, active rock (when the station was known as "Z-Rock"). In the late 90s, KNJY “Z-Rock” was up against stiff competition with Rock 94 1/2. 103.9 started out in the 80s playing an adult contemporary leaning pop format as KVXO.
During the period from approximately 1985–1988, KVXO was known as "Power 104", a Mainstream CHR of the same ilk as "Zoo FM", KZZU, its main format competitor. Notable personalities on "Power 104" included Lee St. Michaels and Rob Fisher (Leroy & the Pepper); Tracie Lee; Jeff Melton; Jim "The Bod" Larsin; Greg "The Blade" Young; and TJ Colllins. In 1986, Collins began a show called "The Power Switch" where he "switched" the format and played hip hop and R&B not played on other radio stations in Spokane at the time; thus, becoming the first DJ to play hip-hop on commercial radio in Spokane. Collins also featured local and regional unsigned rap artists and began airing mixes by local DJ, GrandMixer GMS. The Power Switch was a very popular show that originally aired for two hours every Sunday night. Conflict over the show developed due to the dislike of rap music by another employee so in the fall of 1987, the show was moved to 11:30 p.m. to midnight, Monday through Friday. Given the demographic of the majority of The Power Switch listeners, who were mostly high school and college students, the popularity declined and the show was cancelled in early 1988. Success in the ratings does not always equal revenue success, so "Power 104" went dark on December 24, 1988, as then Program Director Ed Donohue pulled the plug on the transmitter.
External links
- KBBD in the FCC's FM station database
- KBBD on Radio-Locator
- KBBD in Nielsen Audio's FM station database