KSRV-FM

KSRV-FM (96.1 MHz "Bob FM 96.1") is a commercialFM radio station licensed to Ontario, Oregon, and broadcasting to the Boise metropolitan area. KSRV-FM is owned by the Impact Radio Group and airs an adult hits radio format. The studios and offices are on East Franklin Road in Nampa, Idaho.[1]

KSRV-FM
CityOntario, Oregon
Broadcast areaBoise metropolitan area
Frequency96.1 MHz
BrandingBob FM 96.1
SloganWe Play Anything!
Programming
FormatAdult hits
Ownership
OwnerImpact Radio Group
KBXN, KKOO, KQBL, KWYD, KZMG
History
First air date
July 4, 1977 (as KXBQ)
Former call signs
KXBQ (1977–1987)
Call sign meaning
K Snake River Valley
Technical information
Facility ID35638
ClassC
ERP47,000 watts
HAAT815 meters (2,674 ft)
Transmitter coordinates
43.755°N 116.098°W / 43.755; -116.098
Links
WebcastListen Live
Website961bobfm.com

KSRV-FM has an effective radiated power (ERP) of 47,000 watts. The transmitter is off Shafer Butte Road in Horseshoe Bend, Idaho, amid the towers for other Boise-area FM and TV stations.[2] The signal covers a large section of Western Idaho and a small section of Eastern Oregon.

History

On July 4, 1977, the station signed on as KXBQ.[3] It was owned by Ontario Broadcasting Company and aired a contemporary Top 40 format. In 1982, it was acquired by Capps Broadcasting, which also owned AM 1380 KSRV.

In 1987, it switched its call sign to KSRV-FM, airing an adult contemporary music, while the AM station played country music. At the time, KSRV-FM only broadcast at 27,000 watts from a 280 foot tower, so its signal did not reach the larger Boise market. It was later that the power was nearly doubled and the transmitter moved to a much taller tower near Boise, making its signal competitive with other FM stations in the Boise radio market, as a "move-in" station.

KSRV-FM previously aired a country music format branded as "The Bull". The format was dropped on March 30, 2007 in favor of an adult hits music format, branded as "Bob FM".

References
  1. 961BobFM/contact-us
  2. Radio-Locator.com/KSRV-FM
  3. Information from the Broadcasting Yearbook 1979 page C-181


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