Lisa (rapper)

Lalisa Manoban[2][3] (Thai: ลลิษา มโนบาล; born Pranpriya Manoban (Thai: ปราณปรียา มโนบาล) on March 27, 1997), better known by the mononym Lisa (Hangul: 리사), is a Thai rapper, singer, and dancer based in South Korea. She is a member of the South Korean girl group Blackpink under YG Entertainment.[4]

Lisa
Lisa at a fansigning event in August 2018
Born
Pranpriya Manoban

(1997-03-27) March 27, 1997
Buriram, Thailand
Occupation
  • Rapper
  • singer
  • dancer
Years active2016–present
Musical career
Genres
InstrumentsVocals
Labels
Associated acts
Thai name
Thaiลลิษา มโนบาล
Lalisa Manoban
Korean stage name
Hangul
리사
Signature

Life and career

Early life

Born as Pranpriya Manoban on March 27, 1997[3] in Buriram Province, Thailand,[5] she later legally changed her name to Lalisa, meaning praised, on the advice of a fortune teller in order to bring in prosperity.[6] As an only child, she was raised by her Thai mother and Swiss stepfather.[7] Lisa's mother is named Chitthip Brüschweiler. Her stepfather is Marco Brüschweiler, a renowned chef, currently active in Thailand. Lisa completed secondary education at Praphamontree School I and II.[8]

After starting dance classes at the age of four, she competed regularly in dance contests throughout her childhood, including in "To Be Number One",[9] and joined the eleven-member dance crew We Zaa Cool alongside BamBam of Got7. In September 2009, the group entered the competition LG Entertainment Million Dream Sanan World broadcast on Channel 9 and won the "Special Team" Award.[10] Lisa also participated in a singing contest as a school representative for "Top 3 Good Morals of Thailand", hosted by the Moral Promotion Center in early 2009, where she finished as a runner-up.[8]

2016–present: Career beginnings and debut with Blackpink
Main article: Blackpink
Lisa at the Golden Disc Awards on January 6, 2019

In 2010, Lisa auditioned to join YG Entertainment in Thailand. Among the 4,000 applicants, she was the only individual to pass, when she was 13 years old. She ranked first place in the competition, and Yang Hyun-suk then offered Lisa a position to become a YG Entertainment trainee, to which she agreed. Lisa impressed judge Danny Im at the auditions, with him later praising her on-stage confidence and her off-state attitude.[11][12] In 2011, Lisa moved to South Korea to begin her formal training in performing for her K-pop Idol career, which lasted five years. She officially joined the label as their first non-ethnically Korean trainee on April 11, 2011.[13]

In November 2013, she appeared in Taeyang's music video for the song "Ringa Linga". Lisa was one of the background dancers, alongside members of iKon and Winner.[14]

In March 2015, Lisa undertook her first modelling job for street-wear brand Nona9on, following South Korean cosmetics brand Moonshot in 2016.[15]

In August 2016, Lisa debuted as one of four members of South Korean girl group Blackpink, as well as the first non-ethnically Korean to debut under the agency.[16][6] Blackpink debuted with single album Square One with lead singles "Whistle" and "Boombayah". "Whistle" achieved a perfect "all-kill", topping all South Korean charts upon debut.[17] As of October 2020, the group has released one Korean album, The Album, one Japanese studio album, Blackpink in Your Area, three extended plays, Blackpink, Square Up and Kill This Love, and two single albums, Square One and Square Two.

Lisa was cast by the MBC military variety program Real Man 300 as a permanent member on the show as part of the Korea Army Academy edition from September 21, 2018 onward. The show marked her first permanent role on a television program since debut.[18] Her appearance earned her an unofficial award titled "Character of the Year" through the 2018 MBC Entertainment Awards.[19] On November 5, 2018, she unveiled her YouTube channel, Lilifilm Official, focusing on travelling and lifestyle.[20] As of July 2019 she had over 1.3 million subscribers, and had received a YouTube Gold Play Button.[21] In March 2020, Lisa served as the dance mentor throughout the iQiyi's Chinese girl group survival program Youth With You Season 2.[22] In February 2021, she returned as dance mentor in the Chinese boy group survival program Youth With You Season 3.[23]

Personal life

Lisa is multilingual and speaks fluent Thai, English, Korean, along with basic Japanese and Chinese.[2]

Other ventures

Endorsements

Through her work as a model for the South Korean cosmetics brand Moonshot, she became their brand ambassador in China on March 21, 2018.[24]

On July 25, 2019 Lisa became the brand ambassador and presenter exclusively for the new collection launched in Thailand where six of the products include Manoban's signature as part of the packaging.[25] On March 28, 2019 Lisa signed her first solo endorsement deal for AIS Thailand, the largest GSM mobile phone operator in Thailand. Lisa became the highest paid brand presenter for AIS. Furthermore, her advertising campaign became the highest rated commercial in Thailand.[26] On May 11, 2019, Lisa became the brand presenter for the Samsung Galaxy S10 in Thailand. Her first promotional material for the brand was released on May 14.[27] The mobile game Ragnarok M: Eternal Love uses Lisa as their endorsement model and appears as a character on their "Midnight Party" server from July 24, 2019 onward.[28]

In January 2020, Lisa joined labelmate Winner's Mino as an endorsement model for sportswear brand Adidas's SS20 season My Shelter clothing range.[29] Through Lisa's newfound popularity in China through her appearance on iQiyi's Youth With You 2 as a dance mentor, she was revealed to be the new brand spokesperson in China for the fabric softener company D&G Downy on May 13.[30] Later that month, she soon went on to becoming the new brand spokesperson for one of China's largest dairy company, Mengniu Dairy's Chinese yoghurt brand, Zhengouli.[30] On June 27, Tencent Games announced Lisa as Supercell's newest spokesperson in China for their mobile video game, Brawl Stars.[31]

In October 2020, it was announced Lauder-owned MAC had named Lisa as its new Global Brand Ambassador. She is the first K-pop idol to take on the coveted role. She is to be the face of the make-up brand’s renowned collections and key campaigns as well as muse for innovation projects. As part of the deal, she shares her beauty secrets, skin care regimens and lifestyle with MAC fans. The K-pop ‘powerhouse’ has a strong global influence in pop culture, speaks to a wide range of consumers and encourages conversations and trends within and outside of the beauty landscape, MAC said. [32] [33] [34]

Fashion and photography

In January 2019, Lisa became the muse of Hedi Slimane, the artistic, creative and image director for Celine, a French luxury brand.[35] In September 2020, she was announced as their global ambassador. She was featured in the brand’s Essentials campaign in June 2020, shot by creative director Hedi Slimane. She’s been spotted in the front row of several of the brand’s runway shows and presentations, and has been widely photographed in Celine outfits and accessories. In a statement, the brand said, “We are pleased to announce the continued collaboration of Celine with Lisa, who will represent the house as Global Ambassador”. [36]

The same year, in November, Penshoppe revealed Lisa had joined the Penshoppe family as their newest ambassador.[37] Furthermore, on July 24, 2020 Lisa was officially selected as the newest brand ambassador representing Bulgari, an Italian luxury brand. As an ambassador for Bulgari, she participated in the digital campaigns for the "Serpenti" and "Bzero One" collections.[38]

Through YG Entertainment, Lisa released a limited edition photobook titled "0327" composed entirely with self-taken photographs through a film camera. The photobook was released on her birthday in 2020.[39]

Philanthropy

On September 17, 2019, after torrential rain brought by a monsoon caused flooding across 32 Thai provinces, Thai beauty blogger Koi Onusa, a relative of Lisa, revealed that Lisa had donated ฿100,000 to Thai actor Bin Bunluerit's fund to help those evacuated in the floods as disaster relief.[40][8]

Impact and influence
Lisa at a Blackpink fansign event in 2018

In April 2019, Lisa became the most followed K-pop idol on Instagram, with 17.4 million followers at the time.[41] As of July 2020, Lisa has 35.4 million followers on the platform.[42]

While Lisa landed her first solo magazine cover for Harper's Bazaar Thailand's May 2019 issue, MEI, a distributor of Harper's Bazaar, reported that all 120,000 printed copies in stock were sold out. It was reported that, on average, 30,000 copies are normally printed, and well-known celebrities have an average of 60,000 copies printed. However, despite selling 120,000 copies, the public's demand was still not met.[43][44]

Following Lisa's attendance at the Celine Fashion Show for Men's Spring Summer 2020 collection in Paris, France, during Paris Fashion Week, Lyst reported that global searches for Celine's Triomphe bag leapt 66% on June 28, 2019, after she published an image of the style on her social media, thus garnering attention among the public.[45]

In an interview, former Nature girl group member, Gaga, cited Lisa as a role model.[46]

Lisa is one of the most popular singers overseas according to "2021 Overseas Korean Wave Survey" conducted by the Ministry of Culture, Sports and Tourism & Korea Foundation for Intl. Cultural Exchange. This marks the first time a foreign artist has appeared in this survey. She is also the only Blackpink member who reached the top 20 in the ranking.[47]

Lisa's announcement as MAC Cosmetics’ first female K-pop idol to be appointed as a Global Brand Ambassador generated $1.83M in MIV®, with MAC’s announcement post generating $506K in MIV® – representing their top branded post of 2020 and making them one of the top beauty collaborations of the year.[48] Lisa has over 44.5m followers on Instagram alone and is hugely influential on the platform[48] – her announcement post as a Global Ambassador for MAC Cosmetics received more than 5.6 million likes and 74,000 comments.[49] While having a large presence online, her partnerships have been noted to feel genuine[48] as she frequently features the same brands across her social media channels. The success of her endorsements and partnerships has been partially attributed to this authenticity.[48] Because of her influencing power and marketing potential, Lisa has been used as an example of changing promotional strategies in the fashion and makeup industry.[50]

Filmography
For her appearances as a member of Blackpink, see Blackpink § Filmography.
See also: Blackpink videography

Television
YearTitleNetworkRoleNotesRef.
2017Lisa TVOnStyleCast member3 episodes
2018Real Man 300MBC6 episodes[18]
2020Youth With You Season 2iQiyiMentor12 episodes[22]
2021Youth With You Season 3[51]

Awards and nominations
Main article: List of awards and nominations received by Blackpink
Year Award ceremony Category Nominated work Result Ref.
2018 The Standard Person of the Year Herself Won [52]
2019 Won [53]
2020 Sanook X Joox Thailand Music Awards Social Superstar Nominated [54]
PAK 2020 PRÊMIO ANUAL K4US Favorite News From The Hwstar Won [55]

References
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  2. Moon, Kat (April 4, 2019). "Everything to Know About K-Pop Group BLACKPINK". Time. Retrieved May 22, 2019.
  3. Li, Caspar (March 27, 2019). "4 reasons why we love Lisa, BLACKPINK's youngest member". South China Morning Post. Retrieved May 21, 2019.
  4. "BLACKPINK". YG Family. Retrieved May 18, 2019.
  5. Thaitrakulpanich, Asaree (May 2, 2019). "Black Pink to Light Bangkok on Fire This Summer". Khaosod English. Retrieved May 21, 2019.
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  25. "สิ้นสุดการรอคอย ! Moonshot เผยแคมเปญโฆษณาสุดเปรี้ยว LISA'S PICK SPECIAL EDITION บลิ้งค์ทุกคนรอลุ้น meet & greet กับเธอได้เลย !". Harpersbazaar (in Thai). July 26, 2019. Retrieved July 30, 2019.
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  27. "Samsung คว้า "ลิซ่า BlackPink" เป็นพรีเซนเตอร์ Galaxy S10 ไทย หวังสู้ศึกแบรนด์จีน". positioningmag.com (in Thai). May 11, 2019. Retrieved May 21, 2019.
  28. "BLACKPINK's Lisa to star in Ragnarok M". Kstreet Manila. July 20, 2019. Retrieved July 31, 2019.
  29. "위너 송민호X블랙핑크 리사, 감각적인 트렌디 케미..커플 촬영도 완벽[화보]". Heraldpop (in Korean). January 27, 2020. Retrieved January 31, 2020.
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