The Album (Blackpink album)

The Album (stylized in all caps) is the debut Korean-language studio album by South Korean girl group Blackpink, released on October 2, 2020, by YG Entertainment and Interscope. It is the group's first full-length work since their debut in 2016.[4] For the album, Blackpink recorded over ten new songs and worked with a variety of producers, including Teddy, Tommy Brown, R. Tee, Steven Franks and 24. Eight songs made the final track list, including two collaborations: "Ice Cream" with Selena Gomez, and "Bet You Wanna" featuring Cardi B. The album explores the group's mature side through the themes of love and the complexities of growing up. Musically, The Album utilizes pop, R&B, hip hop, EDM and trap elements.

The Album
Digital, streaming and standard edition CD cover
Studio album by
Blackpink
ReleasedOctober 2, 2020 (2020-10-02)
Recorded2020
StudioThe Black Label (Seoul)
Genre
Length24:26
Language
  • Korean
  • English
Label
Producer
Blackpink chronology
Kill This Love
(2019)		 The Album
(2020)
Singles from The Album
  1. "How You Like That"
    Released: June 26, 2020
  2. "Ice Cream"
    Released: August 28, 2020
  3. "Lovesick Girls"
    Released: October 2, 2020

The Album was supported by three singles in total, two of which were pre-released and became top forty hits on the Billboard Hot 100—lead single "How You Like That" landed at the number thirty-three spot; "Ice Cream" peaked at number thirteen to become Blackpink's highest-charting song in the United States; the third single "Lovesick Girls" reached number fifty-nine on the chart. To promote the album, Blackpink headlined a virtual pay-per-view concert, titled "The Show" on January 31, 2021. The Album received generally favourable reviews from music critics, who commended Blackpink's vocal ability and stylistic variety; however, a few critics found the album short and its production outdated.

Commercially, The Album debuted at number two on the US Billboard 200 with 110,000 units moved, and is the highest-charting female Korean album and the highest-charting album by an all-female group since Danity Kane's Welcome to the Dollhouse (2008). Elsewhere, The Album reached number one in New Zealand, Mexico and South Korea, and opened inside the top ten in Australia, Austria, Belgium, Canada, Finland, Germany, Hungary, Ireland, Lithuania, Norway, Poland, Scotland, Slovakia, Spain, Sweden and the United Kingdom. In November 2020, The Album debuted at number two on the Gaon Monthly album chart with 1,092,550 copies sold and became the best selling album by a girl group in the chart's history.[5] It was later certified as Million for over 1 million shipments in Korea by the Korea Music Content Association (KMCA).

The album received nominations for Album of the Year at the 2020 Melon Music Awards, the 2020 Mnet Asian Music Awards, and the 2021 Golden Disc Awards and won the Best Album Bonsang at the latter, with its single "How You Like That" winning Best Female Dance Award at the first two. Blackpink promoted the album with televised live performances on Good Morning America, Jimmy Kimmel Live! and The Tonight Show Starring Jimmy Fallon, and various South Korean music programs including Show! Music Core and Inkigayo.

Background and development

On May 4, 2020, it was reported that the girl group had finished recording for their new album, and were working on a schedule to shoot a music video later that month.[6][7] On May 18, the group's Korean label, YG Entertainment, shared an update on the project, originally teased for June, revealing more than ten songs would be on the album.[8][9]

On June 10, YG posted the teaser poster to the pre-release single on all social media platforms, revealing the date for the single to be June 26.[10] On June 7, YG Entertainment released a prologue of Blackpink's newest reality show, 24/365 with Blackpink ahead of launch through YouTube. The show will document their comeback alongside sharing their lives through vlogs.[11] Starting from June 15, a series of teasers were posted everyday for the group's official social media accounts with the name of the single revealed to be "How You Like That" on June 17.[12][13] The music video teaser was released on June 24.[14]

On July 23, YG Entertainment released a teaser poster for a new collaboration single between the group and a then-unconfirmed artist, set to be released in August.[15] On July 28, the band announced that the album would be titled The Album, and that it would be released on October 2, 2020.[16] On August 12, 2020, the unconfirmed artist was revealed to be American singer-songwriter Selena Gomez.[17] On August 21, 2020, it was revealed that the title of the collaboration would be "Ice Cream".[18] On August 27, 2020, Blackpink released a teaser for the music video for "Ice Cream".[19]

In a September 2020 interview with American DJ Zach Sang, Blackpink revealed that the album is "jam-packed with all these different surprises, as much as 'Ice Cream' was a big surprise." They added that record producer Tommy Brown collaborated on two songs on the album, including "Ice Cream".[20] On September 27, the group announced a comeback live event scheduled to take place on October 1.[21] On September 28, it was announced that "Lovesick Girls" would be released on October 2 as the third and primary single off of the album.[22] The same day, Blackpink revealed the album track listing, which confirmed first-time songwriting contributions from members Jennie and Jisoo and additional collaborations with rapper Cardi B and record producers David Guetta and Ryan Tedder.[23]

Composition

Music and lyrics

The standard edition of The Album is about twenty-four minutes long. American singer Selena Gomez and rapper Cardi B collaborated on "Ice Cream" and "Bet You Wanna", respectively. The Album was written and produced by Teddy, Tommy Brown, Mr. Franks, Ariana Grande, Selena Gomez, Jennie, Jisoo, Brian Lee, and David Guetta among others.[24] At eight tracks, the album is the longest Korean material in Blackpink's catalogue.[1] Musically, The Album is a pop and EDM record with influences of R&B, hip-hop and rock music.[25][26][1] Members Jisoo and Jennie participated in the composing and writing of "Lovesick Girls".[27] Blackpink explained that The Album is about showing a more mature part of the group, through singing not only about love, but diverse emotions experienced by girls growing up.[28] The group also stated that "there are a lot of different emotions, not just love" on the album.[28]

Songs
Selena Gomez (left) and Cardi B (center) both perform on the album, with Ariana Grande (right) and Gomez writing "Ice Cream".

The opening track, "How You Like That", is a pop, trap and hip-hop infused with regal horn blasts and a braggadocious hook accompanied by elements of Arabic music during Lisa's second verse rap.[29][30][1] The lyrics deliver a "positive and hopeful" message about "not being daunted by dark situations and to not lose the confidence and strength to stand up again".[30] The second song, "Ice Cream" with Selena Gomez, is an electropop[31] and bubblegum pop[32] song with elements of trap.[33] The song's lyrics are sung mostly in English, with the exception of a Korean verse.[34] Lyrically, the song mainly consists of ice cream-related double entendres.[35] "Pretty Savage", the third song, is a trap song with chanted vocals and a skittish, staccato-style beat with a prowling piano in the background. It is about how the group's success comes by being different from everyone else.[36][37][1] Rolling Stone labelled the song as the "sassiest kiss-off track since" since Ariana Grande's "Thank U, Next".[1] The fourth track, "Bet You Wanna" featuring Cardi B is a fun song with bubblegum pop lyrics.[38] The track features a simple beat enhanced by the group's voices and Cardi's rap flow.[37] The song is about promising your significant other a good time until "said person is hooked".[39]

The teen pop number, "Lovesick Girls" is a dance-pop and electropop track with 2000s influences.[40][41][42] Incorporating acoustic guitar and EDM sound, the song deals with the pain after a heartbreak.[41][43][42][1][44] Sputnik Music, positively compared the track to the band's lovely disco 2017 single, "As If It's Your Last".[45] "Crazy Over You", the sixth song, is a retro hip-hop song arrangement into a minimalist trap rhythm and balkan whistle coupled with surf rock guitar sounds.[37][46] The seventh song, "Love to Hate Me", is a dance-pop track, with a bass-heavy trap beat.[36] The song is about dismissing a jealous and "stupid" ex lover.[46][1] The closing track, "You Never Know", is a heartfelt, pop balladry with "majestic vocals and a sense of triumph."[47] Thematically, the track is about patience and empathy.[46][48]

Conception and recording

Blackpink was scheduled to be on a world tour in summer 2020, but the plans changed due to the ongoing COVID-19 pandemic.[49] Being in isolation during the lockdown, hasn't stopped them from using the time on their hands in isolation to polish the record. Blackpink member Rosé stated "I think it's made us more focused into completing the album and making it the best thing we can give to our fans, and perfecting it and everything."[49] She also noted that they've been having so much fun in the studio that they didn't want it to end. "We were talking to our producer the other day, and he was like, 'We're on such a roll right now that we feel like even after, we're almost at the final stages of completing the album, and we were actually talking about how we should keep this on a roll", she said of the studio hours they have put in every day over the past two months. "Every single day, even if we have different schedules, we finish our schedule and be at the studio. And because, this doesn't happen every day, where we're literally working and producing and recording mode."[50] The album was recorded from January to August 2020, at The Black Label studios in Seoul.[51][50]

We felt very supported making this album. Being able to tell such personal stories, and to see our fans react to them now is so exciting! In the studio we also had a lot of fun all working together and collaborating on our music.

— Jisoo on how it was like recording The Album in the studio, Teen Vogue[52]

Title

While promoting the album on Jimmy Kimmel Live! on October 21, 2020, member Rosé revealed they had many ideas on how to name the album; she stated: "We knew that our fans were waiting so much for our album that we decided to go with something that just described it the best: 'Blackpink: The Album' sounded straightforward."[53]

Artwork and packaging

The standard edition was physically released on CD, cassette tape, and vinyl, as well as made available for digital download and streaming.[4] The deluxe edition comes in four versions, each containing a CD, a photobook, six postcards, two photocards, a sticker, a credits sheet, a mounted photocard, a poster and two group photo cards.[4] On October 8, YG Entertainment revealed the official The Album and "Lovesick Girls" merchandise on its official shop YG Select; 4 Polaroid cards with undisclosed selfies of the members were gifted for any purchase of items on pre-order status.[54] On October 14, Limited Cashbee transportation cards were made available for sale at YG Select and on specialized retailers' websites.[55]

Cover artwork

The album's digital artwork depicts the group's logo in pink font under a shining pink crown against a stark black background, which was first unveiled in a teaser poster by YG Entertainment in July 2020, along with the album's official release date.[49] In August, the group unveiled that the physical editions would be available in four versions along with a limited edition LP.[56]

Promotion

Marketing

On September 27, Blackpink released an exclusive playlist on Spotify, which shows the music the members were listening to while they worked on the album.[57] On October 1, the group held a comeback live event on a South Korean live video streaming service V Live in celebration of the release day of their debut album, The Album.[21] On October 14, 2020 it was announced that Blackpink would hold a special live session on TikTok on October 21. YG Entertainment stated, the event's purpose is to have the members grow closer to their fans.[58] The group gave interviews on Jimmy Kimmel Live!, Apple Music's New Music Daily hosted by Zane Lowe and Zach Sang Show.[20][59][50] Blackpink appeared on the magazine cover of Elle's October issue.[60]

Live performances

On June 27, 2020, Blackpink performed "How You Like That" for the first time at the The Tonight Show Starring Jimmy Fallon.[61] The song was performed in June and July on several music programs in South Korea including Show! Music Core and Inkigayo.[62] "Lovesick Girls" and "Pretty Savage" were performed on music and variety shows in October following the release of the album.[63] On October 21, 2020, Blackpink performed "Lovesick Girls" on Good Morning America and Jimmy Kimmel Live!.[59] On November 25, the group performed "Lovesick Girls" at the Waktu Indonesia Belanja, an event held by e-commerce platform Tokopedia.[64]

Singles

"How You Like That", released June 26, 2020, serves as the lead single from The Album.[65] The release was accompanied by a music video, directed by Seo Hyun-seung, which was released on the group's official YouTube channel the same day.[66] The music video amassed 86.3 million views within its first day of release, breaking the record for the most viewed video in its first 24 hours previously held by BTS' "Boy with Luv"[67] and the fastest to hit 100 million views, doing so 32 hours after release.[68] On July 16, a physical version was released for purchase on Blackpink's official website, featuring the song and its instrumental.[69] The song debuted at number 33 on the Billboard Hot 100 chart, becoming Blackpink's second top 40 debut.[65] In South Korea, the song debuted at number 12 on the Gaon Digital Chart.[70] The following week, it rose to number one, earning Blackpink their third number-one single in the country.[71]

"Ice Cream" with Selena Gomez was released as the second single from the album on August 28, 2020. The single was then serviced to Contemporary hit radio on September 1.[72] It peaked at number 13 on Billboard Hot 100, becoming Blackpink's highest-charting single in the US.[73] The song also reached number 8 in its second week in South Korea.[74] An official music video for the song was released on August 28, 2020. The video shows Gomez and Blackpink in a number of colorful, pastel sets and outfits.[34]

"Lovesick Girls" was released as the third single on October 2, 2020. Blackpink announced the song to be the main track off of the album with the single announcement on September 28.[22] An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release.[75] The song debuted at number 59 on the Billboard Hot 100.[76]

Other songs

"Bet You Wanna" was set to be sent to US contemporary hit radio on November 10, 2020, as the album's fourth single.[77] On November 10, it was announced that the song won't impact the radio.[78] Upon the album's release, the song debuted and peaked at number one on the US Bubbling Under Hot 100 and was the highest peaking non-single of the project on the chart.[79]

The Show

On December 3, 2020, it was announced that Blackpink will headline virtual pay-per-view concert to promote their album, set for launch on January 31, 2021. "The Show", available exclusively on Blackpink's YouTube channel, will include first-time performances of songs from The Album.[80][81][82] The event will serve as the inaugural event in YG Entertainment's "YG Palm Stage" livestream concert brand, which aims to bring artists and fans closer "through a new performance environment unfolds in the hands of the audience."[80][81]

We hope everyone can comfortably enjoy our first-ever livestream concert "The Show" at home and hopefully join in on some special perks we’ve prepared for those who join our channel. Overall, we're super excited to share this fun moment with our Blinks and we can't wait till "The Show"

— Blackpink, Variety[80]

Critical reception
Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?6.4/10[83]
Metacritic71/100[84]
Review scores
SourceRating
AllMusic[85]
Associated PressPositive[86]
Consequence of SoundB-[87]
The Daily Telegraph[26]
The Guardian[25]
Insider8.1/10[48]
Rolling Stone[1]
Slant Magazine[88]
Sputnikmusic[45]
The Times[89]

The Album was met with generally favorable reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received a weighted average score of 71 based on 8 reviews, indicating "generally favorable reviews".[84]

Neil Z. Yeung of AllMusic said that the album "overflowing with confidence, Jisoo, Jennie, Rosé, and Lisa conquer each track on The Album with their vocal ability (both singing and rapping) and effortless charm", switching up styles to offer something for every type of fan.[85] Alexis Petridis from The Guardian praised the album's production calling it a "precision-tooled rap-influenced pop that makes most western artists' efforts in that area seem wan", but critiqued the lack of an "overarching concept".[25] Writing for The Daily Telegraph, Neil McCormick wrote that the tracks "sounds like five different songs tightly packed into one" and that the album "is Britney Spearmint Bubblegum on steroids".[26] For Rolling Stone, Tim Chan wrote that "the eight-song set is a slick, confident and wildly entertaining release from the biggest girl group in the world".[1] From Insider, Callie Ahlgrim said that The Album "feels more like a playlist" whose songs don't form a group. On a positive note she referred to the songs as being "eight straight shots of multicolored, sugary liquors." Palmer Haasch said that the album "manages to encompass their musical identity" and that it's "always keeps you on your toes."[48]

Hannah Zwick of Consequence of Sound said that the album "showcases their signature style of blending genres and influences to create songs that are just as classically pop as they are identifiably Blackpink", but critiques that it "leave you wanting more, both in quantity and quality."[87] In a more positive review, IZM wrote that the appearance of this work informs that K-pop has begun to be reborn from a "passive attitude" to a "subjective aspect" and has a feeling that "a lot of things will change starting from this album."[90]

In a mixed review from Slant Magazine, Sophie Ordez wrote that "Crammed chockfull of crowd-pleasing EDM pyrotechnics and cheeky one-liners, The Album is undeniably a product of a well-oiled, state-of-the-art pop machine, but it feels stuck looking back to tried and true trends in both K-pop and Western pop music."[88] Mikael Wood from the Los Angeles Times gave a mixed review, calling the album "oppressive" and "almost entirely out of alignment with pop music's prevailing trends" and that the release "fails the test of old pop as well as the test of new".[91] Sputnikmusic's Raul Stanciu rated the album 2.4 out of 5, pointing out: "There is roughly an EP worth of songs here that bring something remotely interesting to the table, rather than simply rehashing past ideas and reproducing beats you’ve heard in 100 other tracks before."[45]

Billboard and Uproxx named it one of the best albums released in 2020. Its singles, "How You Like That",[92] "Ice Cream"[93] and "Lovesick Girls"[94] were also named amongst best songs of 2020.

Year-end lists
The Album on year-end lists
Critic/Publication List Rank Ref.
Billboard Top 50 Best Albums of 2020 11 [95]
The 25 Best Pop Albums of 2020 N/A [96]
Glamour The 30 Best Albums of 2020 N/A [97]
Genius 50 Best Albums of 2020 14 [98]
Idolator The 70 Best Pop Albums Of 2020 23 [99]
PopCrush 25 Best Albums of 2020 N/A [100]
Uproxx The Best Albums of 2020 41 [101]

Awards and nominations
Awards and nominations for The Album
Organization Year Award Result Ref.
Asian Pop Music Awards 2020 Best Album (Overseas) Won [102]
Melon Music Awards Album of the Year Nominated [103]
Mnet Asian Music Awards Album of the Year Nominated [104]
Gaon Chart Music Awards 2021 Album of the Year – 4th Quarter Nominated [105]
Golden Disc Awards Best Album (Bonsang) Won [106]
Album of the Year (Daesang) Shortlisted [107]

Commercial performance

On September 4, 2020, YG announced that The Album had surpassed 800,000 pre-orders in just 6 days after the pre-order period started. According to the company, the number of pre-orders reached over 530,000 copies in South Korea, and combined pre-orders from the United States and Europe amounted to around 270,000 units.[108] By October 2, The Album had surpassed one million stock pre-orders, making their second album to surpass the mark, after Kill This Love.[109] Of the one million, 670,000 pre-orders came from Korea, with 340,000 coming from the US and Europe. Additionally, a vinyl limited to 18,888 copies sold out within days.[110] On October 26, 2020, it was reported that the album accumulated 1.2 million physical sales worldwide,[111] making it the fifth album by a Korean female artist to sell more than one million copies. Doing so, it broke S.E.S' 21 year old record of best-selling album idol girl group with their third Korean studio album Love, which sold 760,000 copies in 1999,[111] In November 2020, The Album debuted at number two on the Gaon Monthly album chart for the previous month with 1,092,550 copies sold and became the best selling album by a girl group in the chart's history.[112][5][113] On December 10, Gaon Chart announced that Blackpink's first full-length album The Album, received an official million certification after selling over a million copies in South Korea.[114] and became the best-selling girl group album in South Korea history, beating My Dear by "Pearl Sisters" published in 1968 with 1,246,535 copies physical copies sold as of gaon album chart in December 2020.[115]

With "The Album" peaking at number two on the Billboard 200, Blackpink became the highest-charting album by a female group since Danity Kane in 2006

In the release week, it was reported that The Album was projected to move 110,000-125,000 album-equivalent units.[116] The Album debuted at number two on the US Billboard 200 dated October 11, 2020, with 110,000 album-equivalent units, including 81,000 pure album sales, 26,000 stream-equivalent sales (resulting from 40.3 million on-demand streams), and 2,000 track-equivalent sales.[117] The album also became the highest-charting female Korean album and the highest-charting album by an all-female group since Danity Kane's Welcome to the Dollhouse in 2008.[117] In the same week, Blackpink also topped the Billboard Artist 100 Chart, becoming the first girl group to do so.[118] In its second week the album descended to number six, with 35,000 equivalent album units earned, becoming the second K-Pop act to spend multiple weeks in the Billboard 200’s top 10.[119] In its third week in the top ten, the album sold 29,000 units.[120] The Album and its singles were noted for having better chart performances compared to Kill This Love and its title track.[116] In Canada, The Album opened at number five on the Canadian Albums Chart.[121] Five album tracks debuted on the Canadian Hot 100 chart, with "How You Like That", "Ice Cream" and "Lovesick Girls" arriving in the top 40.[122]

The Album debuted at the top spot of the Gaon Albums Chart.[123] On October 7, it was reported that the album broke the record of first week sales on Hanteo among girl groups, with 590,000 copies sold in just one day after its physical release date.[124] The album's eight songs combined on the Billboard Global 200 chart drew 333.3 million streams and 70,000 downloads worldwide in the tracking week ending October 8, according to MRC Data.[125] The album debuted at number two on the UK albums chart becoming the highest charting album by a Korean girl group or female artist on the chart.[126] It was also the best-selling cassette album of the week, shifting 5,700 copies on the format.[127] In 2020, Blackpink has charted five different songs in the United Kingdom in a single year, more than any other Korean act.[128] In Ireland, The Album arrived at number six on the Irish Albums Chart.[129] The album reached the top ten in many other European territories, including Belgium, Finland, Germany, Hungary, Lithuania, Norway, Poland, Scotland, Slovakia, Spain and Sweden, and the top twenty in the Czech Republic, France, Italy the Netherlands and Switzerland.

The Album was also successful in Oceania. In Australia, it debuted at number two on the ARIA albums chart.[130] Moreover, "How You Like That", "Ice Cream", "Bet You Wanna" and "Lovesick Girls" entered the top 50 of the ARIA Singles Chart.[131] In New Zealand the album debuted at number one on the New Zealand albums chart.[132] "Lovesick Girls", "Bet You Wanna", and "Pretty Savage" charted in the top-10 of the New Zealand Hot singles chart, and "Crazy Over You" placed thirteenth.[133]

Track listing

Credits adapted from Tidal and the group's official website.[24][134] Recorded at The Black Label studios.[51]

The Album track listing
No.TitleLyricsMusicArrangementLength
1."How You Like That"
  • R. Tee
  • 24
3:01
2."Ice Cream" (with Selena Gomez)
  • Brown
  • Mr. Franks
  • Teddy
2:56
3."Pretty Savage"
  • Teddy
  • Løren
  • Vince
  • Chung
  • Teddy
  • 24
  • R. Tee
  • Boom
  • Teddy
  • 24
  • R. Tee
3:19
4."Bet You Wanna" (featuring Cardi B)
  • Brown
  • Franks
  • Brown
  • Franks
  • Teddy
2:39
5."Lovesick Girls"
  • 24
  • R. Tee
3:12
6."Crazy Over You"
  • Teddy
  • Boom
  • Chung
  • 24
  • R. Tee
  • Future Bounce
2:41
7."Love to Hate Me"
  • Tushar Apte
  • Rob Grimaldi
  • Chloe George
  • Steph Jones
  • Danny Chung
  • Apte
  • Grimaldi
  • 24
  • Apte
  • Grimaldi
  • 24
  • Vince
  • Teddy
2:49
8."You Never Know"
  • Løren
  • Boom
  • 24
  • Boom
243:49
Total length:24:26

Personnel

Credits adapted from Tidal and the group's official website.[24][134]

Charts

Certifications and sales
Sales certifications for The Album
Region CertificationCertified units/sales
China — 1,362,048[174]
Japan — 32,483[175]
South Korea (KMCA)[176] Million 1,263,681[177]
United States — 230,000[178]

Release history
Release dates and formats for The Album
Region Date Format Label Ref.
Various October 2, 2020
[4][179]
    United Kingdom Cassette [180]
    South Korea October 6, 2020
    		[4][181]
    Japan October 12, 2020 CD [182]
    United States October 14, 2020 Cassette [183]
    December 31, 2020 Vinyl [184]

    See also

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