MOS Burger

MOS Food Services, Inc. (株式会社モスフードサービス, Kabushiki-kaisha Mosu Fūdo Sābisu), doing business as MOS Burger (モスバーガー, Mosu bāgā) (which stands for "Mountain Ocean Sun"[4]), is a Japanese international fast-food restaurant chain (fast-casual). Its headquarters are in the ThinkPark Tower in Ōsaki, Shinagawa, Tokyo.[2] At one time its headquarters were located in Shinjuku, Tokyo.[5][6]

MOS Food Services, Inc.
TypePublic KK
TYO: 8153
IndustryFoodservice
FoundedTokyo, Japan (July 21, 1972 (1972-07-21))
FounderAtsushi Sakurada (櫻田 厚, Sakurada Atsushi)
HeadquartersThinkPark Tower
2-1-1 Osaki, Shinagawa-ku, Tokyo, 141-6029 Japan
Key people
Atsushi Sakurada, (CEO and President)
Products
Revenue$ 663 million (FY 2012)
(¥ 62.371 billion) (FY 2012)
$ 16 million (FY 2012)
(¥ 1.52 billion) (FY 2012)
Number of employees
1,375 (as of March 2016)[1]
Subsidiaries9
WebsiteOfficial website
Footnotes / references
[2][3]

Currently the second-largest fast-food franchise in Japan after McDonald's Japan, it owns numerous overseas outlets over the Asia-Pacific. It is also the name of the standard hamburger offered by the restaurant, being its first product when it opened in 1972.

As of February 2014 the publicly traded company runs 1,730 MOS Burger and several AEN, Chef's V and Green Grill stores. One slogan used within its stores is "Japanese Fine Burger and Coffee".[2]

Origins
MOS Burger in Singapore

The company name is styled in all caps: MOS Burger. However, originally the company was a spinoff of Atsushi Sakurada's previous company, Merchandising Organizing System.[7] Later, the company began to use playful English phrases in point-of-purchase marketing materials to explain the name, including "MOSt delicious burger", before it finally settled on the backronym "Mountain, Ocean, Sun".

Sakurada worked in Los Angeles at an investment company in the early 1960s, and during that time, he frequented the Los Angeles chili burger chain Original Tommy's.[8] Wanting to strike out on his own after returning to Japan he decided to adapt the cook-to-order hamburger concept used by Original Tommy's. He also developed the MOS rice burger as an alternative to the hamburger.

In April 2011, MOS Burger opened its first store at Sunnybank Plaza, in Brisbane, Queensland, Australia. As of May 2016, the company has six stores in Australia.[9]

Products

MOS Rice Burger

The MOS Rice Burger uses a bun made of rice mixed with barley and millet.[10][11] Rice was first used as a bun in 1987,[12] when the restaurant served the Tsukune Rice Burger, filled with ground chicken[13] and daikon, and seasoned with soy sauce.

The MOS Rice Burger has been imitated by the Taiwanese division of McDonald's,[14] where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.

  • MOS Burger "Tobikiri Hanbāgu Sand B.L.T. slice cheese" (2011)
  • Mos Rice Burger
  • Mos chicken
  • MOS Burger "Kuro-Koshō Chicken". Black pepper flavor
  • Mos walker (fries and drink)

See also

References
  1. Corporate Profile MOS Burger, 2017
  2. "Corporate Profile". Retrieved March 29, 2014.
  3. "Financial Statements". Retrieved March 29, 2014.
  4. "産学連携企画「M O S」デザインのモスカード | モスバーガー公式サイト". Mos.co.jp. Retrieved 2017-12-27.
  5. "Company Outline". April 17, 2001. Archived from the original on April 17, 2001. Retrieved January 6, 2011.
  6. "Map in Japanese". Archived from the original on December 5, 2000. Retrieved March 29, 2014.
  7. モスバーガーの「モス」の由来は何ですか？. Yahoo!知恵袋 (in Japanese). Retrieved 2016-08-30.
  8. "About MOS :: Origins". www.mosburger.com.sg. Retrieved 2016-08-30.
  9. "Mos Burger Website – Australia Store Information". MOS Food Services, Inc. Retrieved May 13, 2016.
  10. Howard, Michael C. (2011-02-17). Transnationalism and Society: An Introduction - Michael C. Howard - Google Books. ISBN 9780786486250. Retrieved 2017-12-27.
  11. "Asia Magazine". Asia Magazine. 2011-05-24. p. 147. Retrieved 2017-12-27.
  12. "Brisbane's best burgers: Check out our must try list". Courier Mail. Retrieved December 27, 2017.
  13. Liu, Alice (January 16, 2011). "East Meets West: Teriyaki Chicken Rice Burger". The Daily Northwestern. Retrieved December 27, 2017.
  14. Taipei Times

Further reading
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