Yamazaki Baking

Yamazaki Baking Co., Ltd. (山崎製パン株式会社, Yamazaki Seipan Kabushiki-gaisha) is a Japanese food company and the world's largest bread-baking corporation,[2] that makes bread, bakery products and confectionery.[3] It was established by Tojuro Iijima in Japan on 9 March 1948 and started mass production of bread in 1955.[4]

Yamazaki Baking Company, Ltd.
Native name
山崎製パン株式会社
TypePublic KK
TYO: 2212
OSE: 2212
IndustryFood
Founded21 June 1948 (1948-06-21)
Ichikawa, Chiba
FounderTojuro Iijima
HeadquartersIwamotochō, Chiyoda-ku, Tokyo 101-8585, Japan
Number of locations
107,950 stores
Area served
Asia, Europe, North America
Key people
Nobuhiro Iijima
(President)
Products
ServicesConvenience stores
Revenue JPY 995.01 billion (FY 2013)
(US$ 9.66 billion) (FY 2013)
JPY 12.04 billion (FY 2013)
US$116.8 million million) (FY 2013)
OwnerIijima family (around 12.52% in 2012)
Number of employees
17,654 (consolidated, as of 31 December 2014)
WebsiteOfficial website
Footnotes / references
[1]

History

Yamazaki products can be found in various Asian countries, including Hong Kong, Malaysia, Taiwan, Singapore, Thailand, and China.

In October 1970, the company established a joint venture, Yamazaki Nabisco Co., Ltd. (now known as Yamazaki Biscuits), with Nabisco of the United States and Nichimen Jitsugyo Corporation (currently Sojitz Corporation). By 1988 Yamazaki raised its stake in the joint venture to 80% by acquiring the shares held by Nabisco.[5]

In 1991, Yamazaki purchased Vie de France Bakery division (began in 1971), and in 1994, Yamazaki Baking purchased the Vie de France Restaurant division (began in 1978).[6][7] Yamazaki now operates Vie de France in the United States[8] and Japan[9] under the Vie de France brand.[10]

Until 2014, Yamazaki used potassium bromate in their bread, while all other Japanese baking companies voluntarily stopped using it in 1980 due to suspicions of carcinogenicity.[11] However, they started to use it again in early 2020.[12]

In 2016, Yamazaki acquired the US company Bakewise Brands, parent of Fleischer's Bagels and Tom Cat Bakery.[13][14] In the same year, Mondelez International terminated the license of Yamazaki Nabisco to produce Nabisco biscuits in Japan, ended the Yamazaki Nabisco joint venture and started to produce Nabisco biscuits in-house under Mondelez Japan.[15][16]

See also

References
  1. "Company Profile". Yamazaki Baking. Retrieved 2 April 2015.
  2. John Paul Rathbone (22 November 2010). "Latin America: no longer the man with a moustache and a guitar". Financial Times. Pearson PLC. Retrieved 2 April 2015.
  3. Stuart D. B. Picken (September 2009). The A to Z of Japanese Business. Rowman & Littlefield. p. 316. ISBN 978-08108-6872-4.
  4. Kazuo Usui (5 March 2014). Marketing and Consumption in Modern Japan. Routledge. p. 42. ISBN 978-0-415-32313-0.
  5. Business Japan. 19 (1-6 ed.). Nikkan Kogyo Shimbun. 1974.
  6. "会社概要." Vie de France. Retrieved on 18 May 2009.
  7. "About Us – Vie De France". Retrieved 18 June 2020.
  8. "Vie de France { Retail }". viedefrance.com. Retrieved 18 June 2020.
  9. "VIE DE FRANCE - Official Homepage". viedefrance.co.jp. Retrieved 18 June 2020.
  10. Jonna Crispens (1 April 1991). "Japanese manufacturer plans to buy Vie de France division". Supermarket News. ISSN 0039-5803 – via HighBeam Research.
  11. "Japan's Yamazaki Baking to use potassium bromate in bread". Asia Pulse News – via HighBeam Research.
  12. "山崎製パン | 小麦粉改良剤「臭素酸カリウム」による角型食パンの品質改良について". www.yamazakipan.co.jp. Retrieved 8 February 2021.
  13. "Yamazaki Baking buys bagel maker Bakewise Brands". Retrieved 27 October 2018.
  14. "City Capital Advises Bakewise Brands in Sale to Yamazaki Baking Co., Ltd". City Capital Advisors. 31 January 2017. Retrieved 18 June 2020.
  15. "「ヤマザキナビスコ」、ライセンス契約終了で社名変更へ 「オレオ」「リッツ」など製造終了". ITmedia NEWS (in Japanese). Retrieved 24 January 2021.
  16. "モンデリーズ・ジャパン、2016年9月から「オレオ」、「リッツ」、「プレミアム」の国内販売開始". Mondelez International (in Japanese). Retrieved 24 January 2021.


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