MX Player

MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment (formerly J2 Interactive[1][2]). It has over 280 million users globally.[3][4] The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages. It is available on iOS, Android and the web.

MX Player
Type of site
Available in12 languages
List of languages
Hindi, English, Marathi, Bengali, Bhojpuri, Punjabi, Kannada, Malayalam, Tamil, Telugu, Gujarati
HeadquartersMumbai,
India
Area servedAs Video Player: Worldwide
As OTT: India, USA, UK, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal
OwnerTimes Internet
Key people
IndustryOTT, Entertainment, Streaming Media (Video & Music), Gaming
ParentThe Times Group
URLwww.mxplayer.in
LaunchedAs video player: 18 July 2011
As OTT: 20 February 2019

In 2018, Times Internet acquired a majority stake in MX Player for $140 million.[5]

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.[6][7]

History

Video Player

MX Player launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.

OTT Platform

On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.[8][9] In 2020, it tied up with Ullu App for adult content.[10]

International Expansion

Initially available in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal.[11] Elsewhere, it is still a video player.

List of original shows
Title Genre(s) Premiere Seasons / episodes Language(s)
Original Dub
Famously Filmfare Season 2 (Bollywood) Talk Show 19 February 2019 1 Season, 10 Episodes Hindi
Famously Filmfare (Tamil) Talk Show 19 February 2019 1 Season, 5 Episodes Tamil
Famously Filmfare (Kannada) Talk Show 19 February 2019 1 Season, 6 Episodes Kannada
Famously Filmfare (Malayalam) Talk Show 19 February 2019 1 Season, 6 Episodes Malayalam
Famously Filmfare (Telugu) Talk Show 19 February 2019 1 Season, 10 Episodes Telugu
Famously Filmfare (Bengali) Talk Show 19 February 2019 1 Season, 11 Episodes Bengali
Famously Filmfare (Punjabi) Talk Show 19 February 2019 1 Season, 10 Episodes Punjabi
Famously Filmfare (Marathi) Talk Show 19 February 2019 1 Season, 12 Episodes Marathi
Aafat Comedy, Drama 19 February 2019 1 Season, 6 Episodes Hindi
F Buddies[12] Romance 25 March 2019 1 Season, 8 Episodes Tamil / English Hindi
Love Ok Please Travel Reality Show 25 March 2019 1 Season, 14 Episodes
Kiski Sarkar Comedy 15 April 2019 1 Season, 5 Episodes Hindi
Express Yourself Music 26 April 2019 1 Season, 4 Episodes Hindi
Bollywood Buzzinga S1 Game Show 4 May 2019 1 Season, 10 Episodes Hindi
Thinkistan Drama 24 May 2019 1 Season, 23 Episodes Hindi
Aani Kay Hava Romantic Comedy 28 June 2019 2 Season, 12 Episodes Marathi Hindi
Bollywood Buzzinga S2 Game Show 16 August 2019 2 Seasons, 26 Episodes Hindi
Once A Year Romance 20 September 2019 1 Season, 6 Episodes Marathi
Pandu Comedy 20 September 2019 1 Season, 6 Episodes Marathi
Hello Mini Thriller 1 October 2019 1 Season, 15 Episodes Hindi
Shaadi Fit Reality 15 November 2019 1 Season, 11 Episodes Hindi
Hey Prabhu! Comedy, Drama 14 November 2019 1 Season, 6 Episodes Hindi Tamil
Cheesecake Drama 29 November 2019 1 Season, 5 Episodes Hindi
Queen[13] Historical Drama 14 December 2019 1 season, 11 episodes Tamil / English Hindi, Telugu, Bengali
Pawan & Pooja Romance, Drama 14 February 2020 1 Season, 10 Episodes Hindi Tamil
Ek Thi Begam Action, Thriller 15 April 2020 1 Season, 10 Episodes Marathi Hindi
Bhaukaal[14] Drama, Action 6 March 2020 1 Season, 10 Episodes Hindi
Samantar[15] Suspense, Drama 13 March 2020 1 Season, 9 Episodes Marathi Hindi, Tamil and Telugu
Mastram Comedy, Fantasy 30 April 2020 1 Season, 10 Episodes Hindi Tamil, Telugu
Raktanchal Crime 28 May 2020 1 Season, 9 Episodes Hindi
Times of Music Music, Reality Show 20 June 2020 1 Season, 11 Episodes Hindi
Dangerous[16] Crime, Drama 14 August 2020 1 Season, 7 Episodes Hindi
Aashram[17] Crime, Drama 28 August 2020 1 Season Hindi
High Crime 7 October 2020 1 Season Hindi
Bullets Action 30 October 2020 1 Season Hindi
Pati Patni Aur Panga Romance, Drama 12 December 2020 1 Season Hindi

Mx Takatak

In July 2020 MX Player launched short video app MX Takatak.[18][19]As of 24 Jan 2021 app has more than 100 million downloads on play store.[20][21]

References
  1. "Times Internet buys MX Player for Rs 1,000 crore". The Economic Times. 28 June 2018. Retrieved 30 June 2020.
  2. Ramachandran, Naman (5 December 2018). "ATF: MX Player Reveals Ambitious Plans as India Streamer (EXCLUSIVE)". Variety. Retrieved 30 June 2020.
  3. "India's MX Player expands to US, UK and other markets in international push". TechCrunch. Retrieved 30 June 2020.
  4. "MX Player top entertainment app in India in 2019". The New Indian Express. Retrieved 30 June 2020.
  5. "India's Times Internet buys popular video app MX Player for $140M to get into streaming". TechCrunch. Retrieved 27 June 2020.
  6. "Tencent leads $111M investment in India's video streaming service MX Player". TechCrunch. Retrieved 30 June 2020.
  7. "Deal Street: Tencent Enters India's Video Streaming Space With $110-Million Investment". BloombergQuint. Retrieved 30 June 2020.
  8. Bureau, Our. "MX Player inks content deal with Paramount Pictures and Sony Pictures Television India". @businessline. Retrieved 30 June 2020.
  9. Bhushan, Nyay (31 October 2019). "China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player". The Hollywood Reporter. Retrieved 3 November 2020.
  10. "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  11. "India's MX Player expands to US, UK and other markets in international push". finance.yahoo.com. Retrieved 30 June 2020.
  12. MX Player launches the trailer of f*ck buddies - Mumbai Live
  13. "Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan". www.thenewsminute.com. 1 December 2019. Retrieved 18 May 2020.
  14. "If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!" – via The Economic Times.
  15. "All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar - Times of India". The Times of India. 11 March 2020. Retrieved 31 March 2020.
  16. "Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller". 6 August 2020.
  17. "Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series". Hindustan Times. 17 August 2020.
  18. Mittal, Aarzoo (9 July 2020). "Tencent-backed MX Player launches short video app MX TakaTak". Entrackr. Retrieved 24 January 2021.
  19. "What is TakaTak? Know all about it". The Economic Times. Retrieved 24 January 2021.
  20. Studio, HT Brand (30 December 2020). "Short format video app MX TakaTak is launching Rs. 100 crore creator fund". mint. Retrieved 24 January 2021.
  21. "MX TakaTak Short Video App | Made in India for You – Apps on Google Play". play.google.com. Retrieved 24 January 2021.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.