Kayo Sports

Kayo Sports is an over-the-top video streaming subscription service available in Australia, owned by Streamotion (a wholly owned subsidiary of Foxtel). The service offers sports live and on demand from Fox Sports, ESPN, beIN Sports, and Racing.com.

Kayo Sports
Type of businessSubsidiary
Type of site
Video on demand, Live streaming
Available inEnglish
HeadquartersArtarmon, New South Wales,
Australia
Area servedAustralia
OwnerStreamotion
CEOJulian Ogrin[1]
Key peopleAnt Hearne
(Executive Director)[1]
ServicesStreaming service
ParentFoxtel
URLkayosports.com.au
RegistrationRequired
Users542,000 as of 4 August 2020
Launched26 November 2018 (2018-11-26)
Current statusActive

As of 4 August 2020, there were 590,000 subscribers, of which 542,000 were paying.

History

In March 2018 it was reported Foxtel were investigating an over-the-top sports streaming service to appeal to customers not willing to subscribe to traditional satellite or cable. At the time the service had reportedly been in development for more than nine months but was yet to be green lit. It was reported the new service would not use the Foxtel branding.[2] In August 2018 it was reported Foxtel had green lit this new sports streaming service, which was code named Project Martian. It was predicted the service would launch in late 2018 coinciding with a cricket event following Foxtel's recent new six year broadcasting deal with Cricket Australia.[3][4] In October 2018, it was reported the service was originally planned to launch in early November but was delayed until early December in order to conduct further testing to avoid technical issues similar to those experienced by Optus Sport for the 2018 FIFA World Cup.[5] On 5 November 2018 it was reported Foxtel were exploring including ESPN and beIN Sports in the service which was rumored to be called Kayo Sports.[6]

On 9 November 2018, it was formally announced the new service would be called Kayo Sports and launched in beta that day. At launch, the service offered over 50 sports from Fox Sports, ESPN and beIN Sports networks live and on demand. Foxtel CEO Patrick Delany described the service as the "Netflix of sport".[7] Following a positive reception to the beta launch, Kayo Sports officially launched on 26 November 2018.[8][9]

On 6 May 2019 Kayo Sports added Racing.com.[10]

Subscription numbers

As of February 2019, Kayo Sports had 115,000 subscribers of which 100,000 were paying. By the end of June 2019, Kayo Sports had 382,000 subscribers of which 331,000 were paying.[11] As of November 2019, there were 443,000 subscribers, of which 402,000 were paying.[12] As of 5 February 2020 Kayo Sports had more than 340,000 paying subscribers, a drop of 32,000 subscribers compared to 5 November 2019.[13] The decline was attributed to it being a "low sports season" in Australia.[13] By 31 March 2020 subscriptions increased to 440,000 of which 404,000 were paying.[14] However, the impact of the COVID-19 pandemic on sports saw subscriptions decline significantly with there being a drop of 136,000 subscribers to 272,000 paying subscribers by 2 May 2020.[14] Following the return of most major sports subscriptions again rose, with Kayo Sports having 465,000 subscribers of which 419,000 were paying as of 30 June 2020; and further rose to 590,000 subscribers of which 542,000 were paying by 4 August 2020.[15]

Channels

The following channels are available on Kayo Sports:[16]

Content
Further information: Fox Sports (Australian TV network), ESPN Australia, and beIN Sports (Australian TV channel)

See also

References
  1. Knox, David (13 August 2020). "Amanda Laing to oversee Foxtel content". TV Tonight. Retrieved 13 August 2020.
  2. Mason, Max (25 March 2018). "Foxtel executives crunching the numbers on standalone Fox Sports streaming service". The Australian Financial Review. Retrieved 24 December 2019.
  3. Tyeson, Cam (7 August 2018). "Foxtel Might Ditch 'Now' In Yet Another Shakeup Of Their Streaming Services". Pedestrian. Retrieved 25 December 2019.
  4. Duke, Jennifer (13 April 2018). "Cricket heads to pay TV in landmark deal with Seven and Foxtel". The Sydney Morning Herald. Retrieved 2 January 2019.
  5. Knox, David (29 October 2018). "Foxtel sports-streaming tipped for December". TV Tonight. Retrieved 25 December 2019.
  6. Knox, David (5 November 2018). "Report: ESPN and beIN SPORTS to join Foxtel sports streaming?". TV Tonight. Retrieved 25 December 2019.
  7. Knox, David (9 November 2018). "Kayo Sports is a game-changer". TV Tonight. Retrieved 25 December 2019.
  8. Knox, David (26 November 2018). "Game on for Kayo Sports". TV Tonight. Retrieved 25 December 2019.
  9. "Kayo: Fox Sports launches streaming service". news.com.au. Retrieved 2 January 2019.
  10. Knox, David (6 May 2019). "Kayo Sports adds Racing.com". TV Tonight. Retrieved 25 December 2019.
  11. Knox, David (2 September 2019). "Kayo growing subscriber base". TV Tonight. Retrieved 25 December 2019.
  12. Knox, David (29 November 2019). "Kayo marks first anniversary". TV Tonight. Retrieved 24 December 2019.
  13. Mason, Max (7 February 2020). "Kayo loses subscribers, pressure increases on Foxtel". The Australian Financial Review. Retrieved 30 August 2020.
  14. Hodson, Joshua. "Kayo Loses 136,000 Paying Subscribers Amid COVID-19". Ministry of Sport. Retrieved 30 August 2020.
  15. Knox, David (10 August 2020). "Kayo, Binge, Foxtel Now paid subscribers top 900,000". TV Tonight. Retrieved 29 August 2020.
  16. "What Live Channels are available on Kayo?". Kayo Sports. Retrieved 26 December 2019.
  17. "SKY NEWS NOW AVAILABLE ON KAYO AND LAUNCHING NEW DEDICATED COVID-19 CHANNEL". Kevin Perry. Retrieved 21 June 2020.
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