Stan (streaming service)

At launch, the first major programming announcement was the exclusive rights to the premiere season of Better Call Saul as well as the rights to Breaking Bad, which previously aired on Foxtel.[6] It also held the rights to Transparent and Mozart in the Jungle.[7]

The company has a content partnership deal with Sony Pictures,[6] ABC,[8] SBS and its World Movies subsidiary,[9] ViacomCBS,[10] MGM,[11] BBC Worldwide,[12] Showtime,[13] CBS,[13] Village Roadshow,[14] and Warner Bros. International Television Distribution.[15] In December 2014, Stan signed non-exclusive agreements with ABC Commercial and Viacom, with the latter covering Comedy Central, MTV, and Nickelodeon programming.[8][10]

In August 2015, Stan signed a multi-year deal with Warner Bros. International Television Distribution, bringing several new U.S. series to the platform, including Australian premiere series A to Z and Selfie, as well as the third season of The Following (the first two seasons aired on the Nine Network).[15] In 2016, Stan reached an exclusive multi-year deal with CBS Corporation, which included exclusive rights to Showtime original programmes.[16]

Stan is also commissioning its joint owner, the Nine Network, to produce original Australian drama series exclusive to the service and has approached ABC and SBS on the possibility of co-producing shows and films.[17] On 16 February 2015, Stan announced it was developing two original series—a Wolf Creek series and a political drama based on the life of High Court judge Lionel Murphy titled Enemies of the State, with additional productions to be announced in the coming months.[18] On 10 March 2015, it was announced Stan had acquired Plonk, a comedic wine program which had formerly aired on Eleven,[19] premiering season two on 18 June 2015.[20] On 1 May 2015, Stan announced its first commissioned series, a comedy titled No Activity;[21] which premiered on 22 October 2015.[22] Stan renewed No Activity on 15 December 2015 for a second season.[23]

On 13 December 2018, Stan reached a content agreement with Disney to carry films and television series.[24] The agreement ended in late-2019 due to the launch of Disney+.[25][26] On 20 August 2019, Stan reached an agreement with Paramount Pictures, carrying some of its films, and series such as The Great and Looking for Alaska.[27]

In August 2020, Stan reached a multi-year agreement with NBCUniversal for rights to content from Sky Studios and its U.S. streaming service Peacock.[28]

At launch, Australian actress Rebel Wilson promoted the service.[71]

Parent company Fairfax Media claimed they were approaching 100,000 customers by March 2015, however, many of these customers were on a 30-day trial period.[72] In May 2015, Fairfax announced the service was nearing 200,000 subscribers and had a target of 300,000 to 400,000 by the year's end.[73]

In May 2015, Roy Morgan Research found that Netflix had 1.039 million Australian users, compared to 97,000 for former competitor Presto and 91,000 for Stan.[74] In October 2015, Nine Entertainment claimed that Stan had between 150,000 and 200,000 paying subscribers, which they said was ahead of Presto's estimated 100,000 customers.[75]

One year after its launch, CEO Mike Sneesby announced that 1.5 million users had used the service across almost 700,000 subscriptions.[16] In December 2016 Stan claimed to have 600,000 active subscribers.[76] In November 2017 it was reported that the service had over 800,000 active subscribers and revenue topping $100 million a year.[77]

Stan reached 1 million active subscribers in June 2018.[78] By December 2019, the service had over 1.8 million subscribers.[79] As of August 2020, Stan passed the 2 million subscriber mark reaching 2.1 million subscribers in total.[2]

• Internet television in Australia
• Subscription television in Australia

• Official website