Niki and Gabi

Niki and Gabi are twin sisters. They studied at Notre Dame High School and DeSales University where Niki majored in television and film and Gabi majored in musical theatre. They dropped out of college after their first year.[2]

They initially produced comedy skits on their YouTube channel 00RemakeGirls. They later started a new channel, Niki and Gabi Beauty, for beauty, fashion and lifestyle themed videos. They signed with AwesomenessTV and StyleHaul in 2012.[2] A cover of "Friday" by Rebecca Black in 2013 helped launch their YouTube career.[3]

Niki and Gabi were cast in the YouTube Red comedy-drama web film Dance Camp as the characters of Mia and Mya respectively.[4] Gabi released her debut solo single "Ever After" in July 2016.[5] Niki was cast as Sadie in season 2 of the Hulu horror web television series Freakish.[6] Blood Queens, a horror-comedy YouTube web series created by Gabi, premiered in October 2017 and has run for four seasons from 2017 to 2020.[7]

They released their debut extended play, Individual, on 27 July 2018. It charted at number 14 on the Heatseekers Albums chart and number 32 on the Independent Albums chart.[8][9] The EP contains two solo singled from the duo which are Niki's debut single "Let It Roar" and Gabi's second single "Flowers".[10] In September 2018, Gabi was featured on Mina Tobias' track "Another One" with Kai Lucas, the same month, she released her single titled "Yacht".[11][12] Niki released her second single “Anthem For The Judged” along with a music video, containing appearances from Teala Dunn, Eugenia Cooney, Jessie Paege and her elder sister Alex DeMartino, in November 2018. In the same month, Gabi appeared in the music video for Thank U, Next by Ariana Grande.[13] Niki and Gabi signed to Abrams Artists Agency in 2019.[14] In February 2019, Gabi released her valentine single, "Cold Room", which was written in 2016.[15] In December 2019, Niki released "Sad Holiday" as her first Christmas single.[16]

Gabi released her debut extended play, Gabroadway, in June 2020, contains 3 covers and a medley.[17] Niki released her single, "Alone in My Car", in August 2020 followed by the single, "Bite of Me", in October 2020.[18] Gabi released her single, "Champagne Dreams" in September 2020, followed by "Pretty Little Mind" in October 2020, as the first and second singles from her solo debut studio album, Beautiful Mess.[7] On February 6, 2021, Gabi stated on Twitter that she is reworking on the album.

In September 2019, Niki and Gabi released a video on their channel titled "Going to College Dressed as Celebrities Challenge" in which American singer Normani was portrayed by a man. The video was criticized for "furthering stereotypes about black women having masculine features".[19]

In March 2020, Niki posted a TikTok in wake of the COVID-19 pandemic which showed her with an Asian manicurist, both masked, while the song "It's Corona Time" plays over the video. The TikTok was criticized as racist and insensitive due to the implication that the manicurist had COVID-19 amid the rising xenophobia and racism experienced by Asians in the United States during the pandemic.[19] The video was deleted and DeMar issued an apology.

In September 2020, Gabi was criticized for a video titled "BFF Income Challenge" in which she was accused of flaunting her income. In the video, she compared her spending income with a friend revealing a "spending disparity of thousands of dollars per week". She later issued an apology.[20]

In December 2020, Gabi made a nude video of herself at the age of 3 available for sale for $3 on the content subscription platform OnlyFans.[21][22][23][24][20] She was accused of duping her fans about the contents of her video which was teased with the caption "won't put my panties on", distributing child pornography and setting up unsuspecting purchasers for felony possession of child pornography.[21][20] OnlyFans suspended her account for violating their terms of service.[21] Gabi initially attempted to downplay the incident as "trolling", stating to Insider, "Drama channels are trying to make something out of a childhood video of me, that's hilarious", and claiming her OnlyFans "was not a sexual page", though her previous posts were sexual in nature.[25] She later posted a 1 minute apology video to her YouTube channel.[22][24][20]

The duo star in their own reality web series, Niki and Gabi, by AwesomenessTV. It has run for five seasons.[7]