Plus (German supermarket)

Plus was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen" (approximately "top-notch living and saving"), featuring animated "little prices" (also sold as plush puppets) as their mascot.

Plus Warenhandelsgesellschaft mbH
TypeGmbH
IndustryFood retailing
Founded1972 (1972)
Defunct2010 (2010)
Headquarters
Mülheim an der Ruhr
,
Germany
Key people
Michael Hürter
Revenue€ 10 bn (2006)[1]
Number of employees
27,700 (2005)
Websiteplus-online.de

Sale

The Edeka Group and the Tengelmann Group entered a joint venture to acquire the Plus supermarket chain on November 16, 2007, which resulted in 70% of Plus supermarkets being owned by the Edeka Group and 30% owned by the Tengelmann Group.

As of January 2009, the stores in the Plus supermarket chain owned by the Edeka group were remodelled into Netto Marken-Discount supermarket chain branches, while the Tengelmann Group's supermarkets were bought by others.

Country First supermarket Withdrawn Number of supermarkets Sold to
Cyprus1973200844Alfamega
Germany197220072840Netto Marken-Discount (Edeka) and 328 Penny Market (REWE)
Austria20032010355
Spain19942007238Dia
Portugal2003200775Pingo Doce (Jerónimo Martins)
Poland19952007183 Biedronka (Jerónimo Martins)
Czech Republic19922008134Penny Market (REWE)
Hungary19922008174Spar
Romania20052010120Lidl
Bulgaria2009201025Lidl
Greece2006200833AB Vassilopoulos (Delhaize)
United States1980198221A&P
  1. "Keine Tabus". WirtschaftsWoche (10). March 5, 2007. p. 58.
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