Amazon Fresh

Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in most major U.S. cities, Berlin (including Potsdam), Hamburg, London, Milan, Munich, Tokyo, Singapore and India.[1] In 2020, it also become the name of a chain of grocery stores in the United States. The first four stores opened in the Los Angeles area[2] with a fifth opened outside Chicago.[3]

Amazon Fresh
TypeSubsidiary
IndustryRetail / Grocery
Headquarters
Seattle, Washington
,
United States
Areas served
United States, Berlin (including Potsdam), Hamburg, London, Milan, Munich, Tokyo, Singapore and India
ParentAmazon
Websitefresh.amazon.com (US)

History and business model
An Amazon Fresh delivery truck on the streets of Seattle
Amazon Fresh Truck

AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. The Amazon Fresh website allows potential customers to check availability by ZIP code.

In March 2017, Amazon announced the beta launch, on March 29, 2017, of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers.[4] It's a delivery service that lets users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store.[5]

In Germany, the product range is 85,000 product lines. By comparison, the REWE supermarket chain's home delivery service has 9,000 product lines.[6]

In the United Kingdom, Amazon signed a deal with the British SuperMarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh.[7]

In July 2017, it was reported that Amazon Fresh was selling meal kits.[8]

On November 2, 2017, Amazon announced it was discontinuing its Fresh service to some smaller towns and cities in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.[9]

On December 13, 2019, Amazon announced its Fresh service will provide one and two hour delivery of meat, seafood, eggs, and produce in Tampa, Florida.[10]

In 2020, Amazon announced that they are using the name "Amazon Fresh" for their new chain of physical grocery stores.[11][12]

Product lines

Amazon Fresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through Amazon Fresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of delivery slots.

See also

References
  1. "Lieferdienst für Lebensmittel: In dieser deutschen Stadt will „Amazon Fresh" nun starten" [“Amazon Fresh” now wants to start in this German city]. Frankfurter Allgemeine (in German). 2017-11-08. ISSN 0174-4909. Retrieved 2020-02-19.
  2. "First Amazon Fresh grocery store opens in Woodland Hills". abc7.com. 2020-08-27. Retrieved 2020-12-09.
  3. "Illinois' first Amazon Fresh store to open Thursday in Naperville". dailyherald.com. 2020-12-09. Retrieved 2020-12-09.
  4. Etherington, Darrell (28 March 2017). "Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk". TechCrunch. Retrieved 29 March 2017.
  5. Balakrishnan, Anita (28 March 2017). "Amazon Prime members can soon buy groceries from their phones, and have them delivered to their cars". CNBC. Retrieved 29 March 2017.
  6. Heuzeroth, Thomas (2017-05-04). "Amazon Fresh: Lebensmittelversand startet in Deutschland". DIE WELT. Retrieved 2018-09-27.
  7. Ruddick, Graham (2016-02-29). "Amazon to start selling fresh and frozen Morrisons food". The Guardian. Retrieved 2018-04-28.
  8. Gartenberg, Chaim (18 July 2017). "Amazon's prepackaged Meal Kits are reportedly already on sale". The Verge. Retrieved 5 September 2017.
  9. Del Rey, Jason (3 November 2017). "Amazon is shutting down its Fresh grocery delivery service in parts of five states". Recode. Retrieved 3 November 2017.
  10. Goldschmidt, Bridget (2019-12-13). "Amazon Fresh Grocery Delivery Coming to Tampa, Fla". Progressive Grocer. Retrieved 2019-12-26.
  11. Peterson, Hayley. "'It was like the Willy Wonka golden ticket': Amazon customer reveals his first experience inside the tech giant's new grocery store that just opened to the public". Business Insider. Retrieved 2020-09-26.
  12. "Amazon Fresh grocery store in Los Angeles opens to the public". Engadget. Retrieved 2020-09-26.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.