Psychological operations (United States)

U.S. Army PSYOP soldiers with Detachment 1080, 318th Psychological Operations Company distribute newspaper products in the East Rashid region of Baghdad, Iraq, July 11, 2007.

White PSYOP is attributable to PSYOP as a source. White is acknowledged as an official statement or act of the U.S. government, or emanates from a source associated closely enough with the U.S. government to reflect an official viewpoint. The information should be true and factual. It also includes all output identified as coming from U.S. official sources.

Authorized to engage in white activity directed at foreign audiences are: The State Department, USIA, the Foreign Operations Administration (a predecessor of the Agency for International Development), the Defense Department and other U.S. government departments and agencies as necessary.[6]

The source of the gray PSYOP product is deliberately ambiguous.

The true source (U.S. Government) is not revealed to the target audience. The activity engaged in plausibly appears to emanate from a non-official American source, or an indigenous, non-hostile source, or there may be no attribution.

Gray is that information whose content is such that the effect will be increased if the hand of the U.S. Government and in some cases any American participation are not revealed. It is simply a means for the U.S. to present viewpoints which are in the interest of U.S. foreign policy, but which will be acceptable or more acceptable to the intended target audience than will an official government statement.[6]

The activity engaged in appears to emanate from a source (government, party, group, organization, person) usually hostile in nature. The interest of the U.S. government is concealed and the U.S. government would deny responsibility. It is best used in support of strategic plans.

Covert PSYOP is not a function of the U.S. military but instead is used in special operations due to their political sensitivity and need for higher level compartmentalization. Further, black PSYOP, to be credible, may need to disclose sensitive material, with the damage caused by information disclosure considered to be outweighed by the impact of successful deception.[7] In order to achieve maximum results and to prevent compromise of overt PSYOP, overt and covert operations need to be kept separate. Personnel involved in one must not be engaged in the other.

PSYOP conveys messages via visual, audio, and audiovisual media. Military psychological operations, at the tactical level, are usually delivered by loudspeaker, and face to face communication. For more deliberate campaigns, they may use leaflets, radio or television. Strategic operations may use radio or television broadcasts, various publications, airdropped leaflets, or, as part of a covert operation, with material placed in foreign news media.

Chieu Hoi Mission by Craig L. Stewart, U. S. Army Vietnam Combat Artists Team IX (CAT IX 1969-70). Painting shows army soldiers airdropping Psy Op leaflets during the Vietnam War.

Soldiers from the U.S. Army's 350th Tactical Psychological Operations, 10th Mountain Division, drop leaflets over a village near Hawijah in Kirkuk province, Iraq, on March 6, 2008.

U.S. Army PSYOP Force structure

Until shortly after the start of the war on terror, the Army's Psychological Operations elements were administratively organized alongside Civil Affairs to form the U.S. Army Civil Affairs and Psychological Operations Command (USACAPOC), forming a part of the U.S. Army Special Operations Command (USASOC). However, in May 2006 USCAPOC was reorganized to instead fall under the Army reserve command, and all active duty PSYOP elements were placed directly into USASOC. While reserve PSYOP forces no longer belong to USASOC, that command retains control of PSYOP doctrine. Operationally, PSYOP individuals and organizations support Army and Joint maneuver forces or interagency organizations.

Army Psychological Operations provide support to operations ranging from strategic planning down to tactical employment.

PSYOP Units generally support Corps sized elements. Tactical Psychological Operations Companies typically support Division sized elements, with Tactical Control through G-3. Brigades are typically supported by a Tactical PSYOP Detachment. The PSYOP Commander maintains Operational Control of PSYOP elements, advises the Commander and General Staff on the psychological battlespace.

The smallest organizational PSYOP element is the Tactical PSYOP Team (TPT). A TPT generally consists of a PSYOP team chief (Staff Sergeant or Sergeant), an assistant team chief (Sergeant or Specialist), and an additional soldier to serve as a gunner and to operate the speaker system (Specialist). A team is equipped with a Humvee fitted with a loud speaker, and often works with a local translator indigenous to the host or occupied country.

Generally, each maneuver battalion-sized element in a theater of war or operational area has at least one TPT attached to it.

U.S. Army PSYOP branch of service collar insignia and regimental distinctive insignia.

All active duty PSYOP soldiers must initially volunteer for Psychological Operations Assessment and Selection, held year-round at Camp Mackall. Upon selection for Psychological Operations, Soldiers then enter the Psychological Operations Qualification Course (POQC) or "Q-Course" consisting of Special Operations Language training, advance cultural and regional studies, MOS specific training, special operations particular training along with a culmination exercise which incorporates and validates the new skillsets attained by the Soldier. At the conclusion of the POQC the new PSYOP Soldier is typically assigned to either 4th Psychological Operations Group or 8th Psychological Operations Group. Certain reserve soldiers serving in units designated as Airborne are also required to attend Airborne training, while language training and Airborne qualification for PSYOP soldiers assigned to non-Airborne units is awarded on a merit and need basis.

A U.S. Army field manual released in January 2013 states that "Inform and Influence Activities" are critical for describing, directing, and leading military operations. Several Army Division leadership staff are assigned to “planning, integration and synchronization of designated information-related capabilities."[13]

345th PSYOP Company (pictured left to right: SPC Jeffrey A. Cogbill, SPC William O'Connell, CPL Ryan Lewis), United States Army Reserve, hand out school supplies in Baghdad, Iraq, 2005.

There are four psychological operations units in the U.S. Army:

• 2nd Psychological Operations Group
• 4th Psychological Operations Group (Airborne)
• 7th Psychological Operations Group
• 8th Psychological Operations Group (Airborne)

The 4th Psychological Operations Group (Airborne), based at Fort Bragg, was historically the only active duty PSYOP unit in the United States Army, until the August 26th, 2011 activation of 8th Psychological Operations Group (Airborne). The 2nd and the 7th Psychological Operations Groups are in the Army Reserve.

245th Psychological Operations Company (POC): Dallas, Texas

• Reactivated and became the 345th PSYOP Company. Deployed soldiers during Operation Desert Storm (the Gulf War).
• The 345th also deployed post-9/11 to Afghanistan working with U.S. Army Special Forces and Conventional Forces.

• In 2003 the 345th deployed to Iraq in support of Operation Iraqi Freedom.
• Since November 2001, the 345th Tactical Psychological Operations Company (Airborne) has deployed detachments of soldiers to Afghanistan in support of Operation Enduring Freedom (2008-2009), Iraq, and the Horn of Africa.

244th Psychological Operations Company (POC): Austin, Texas

• Formed during Vietnam as an Active component unit February 10th, 1965, transferred to the Reserves in Abilene Texas on October 30th, 1975.
• Deployed soldiers during Operation Desert Storm (The Gulf War). Inactivated September 15th, 1994.
• Reactivated and became the 344th PSYOP Company. Since September 16th, 2008, has deployed detachments of soldiers to Afghanistan in Operation Enduring Freedom (2010-2011) and Operation Enduring Freedom - Horn of Africa (2019) from its new location in Austin Texas.

Navy psychological operations policy is specified in OPNAVINST 3434.1, "Psychological Operations".[12] The Navy provides support to Joint PSYOP programs by providing assets (such as broadcast platforms using shortwave and very high frequency (VHF) frequencies) for the production and dissemination of PSYOP materials. With the ability of naval vessels (especially the larger task forces) to produce audio-visual materials the Navy can often produce PSYOP products for use in denied areas. Leaflets are dropped utilizing the PDU-5B dispenser unit (aka Leaflet Bomb). The Navy coordinates extensively with the Army as the majority of PSYOP assets reside within USASOC. PSYOP planning and execution is coordinated through the Naval Network Warfare Command (NETWARCOM) and the Naval Information Operations Command (NIOC), both located in Norfolk, VA.

The U.S. Navy possesses the capability to produce audiovisual products in the Fleet Audiovisual Command, Pacific; the Fleet Imagery Command, Atlantic; the Fleet Combat Camera Groups; Naval Imaging Command; various film libraries; and limited capability from ships and aircraft of the fleet. A Naval Reserve PSYOP audiovisual unit supports the Atlantic Fleet. Navy personnel assets have the capability to produce documents, posters, articles, and other material suitable for PSYOP. Administrative capabilities exist ashore and afloat that prepare and produce various quantities of printed materials. Language capabilities exist in naval intelligence and among naval personnel for most European and Asian languages. The Fleet Tactical Readiness Group provides equipment and technical maintenance support to conduct civil radio broadcasts and broadcast jamming in the amplitude modulation frequency band. This unit is not trained to produce PSYOP products and must be augmented with PSYOP personnel or linguists when necessary. The unit is capable of being fully operational within 48 hours of receipt of tasking. The unit's equipment consists of a 10.6 kW AM band broadcast radio transmitter; a broadcast studio van; antenna tuner; two antennas (a pneumatically raised 100-foot (30 m) top-loaded antenna mast and a 500-foot (150 m) wire helium balloon antenna); and a 30 kW generator that provides power to the system.

Commando Solo flies low over the Statue of Liberty in New York Harbor in 2001.

The Air National Guard provides support for Psychological Operations using a modified C-130 Hercules aircraft named EC-130 COMMANDO SOLO, operated by the 193d Special Operations Wing. The purpose of COMMANDO SOLO is to provide an aerial platform for broadcast media on both television and radio. The media broadcast is created by various agencies and organizations. As part of the broader function of information operations, COMMANDO SOLO can also jam the enemy's broadcasts to his own people, or his psychological warfare broadcasting.

The Commando Solo aircraft currently is the only stand-off, high-altitude means available to PSYOP forces to disseminate information to large denied areas. Two orbits were established during Operation Iraqi Freedom, the 2003 invasion of Iraq, one in the northern area and one in the southern part of the country, both far enough from harm’s way to keep the aircraft out of reach of potential enemy attack. At their operational altitude of 18,000 feet (5,500 m) and assuming clear channels, these aircraft can transmit radio and TV signals approximately 170 miles (270 km), which does not reach the objective areas near Baghdad. Straightforward physics dictate the range, given the power installed and the antenna configuration and assuming clear channels.

The enhanced altitude capability of the Commando Solo EC–130J (now funded) is increasing transmitter range. While this is an improvement over 130E capability, it is a small step, since the increase in altitude is only 7,000 feet (less than 50 percent) and the range increase is governed by a square root function (that is, a 14 percent increase in range).[14]

A challenge to COMMANDO SOLO is the increasing use of cable television, which will not receive signals from airborne, ground, or any other transmitters that the cable operator does not want to connect to the system. At best, in the presence of cable TV, COMMANDO SOLO may be able to jam enemy broadcasts that are not, themselves, transmitted by cable.

Psychological operations was assigned to the pre-CIA Office of Policy Coordination, with oversight by the Department of State.[15] The overall psychological operations of the United States, overt and covert, were to be under the policy direction of the U.S. Department of State during peacetime and the early stages of war:

The Secretary of State shall be responsible for:

(1) The formulation of policies and plans for a national foreign information program in time of peace. This program shall include all foreign information activities conducted by departments and agencies of the U. S. Government. (2) The formulation of national psychological warfare policy in time of national emergency and the initial stages of war. (3) The coordination of policies and plans for the national foreign information program and for overt psychological warfare with the Department of Defense, with other appropriate departments and agencies of the U.S. Government, and with related planning. (4) Plans prepared by this organization for overt psychological warfare in time of national emergency or the initial stages of war shall provide for:

a. Coordination of overt psychological warfare with:

1. Covert psychological warfare.
2. Censorship.
3. Domestic information.

b. The employment and expansion, insofar as is feasible, of the activities and facilities which compose the national foreign information program in time of peace, in order to assure rapid transition to operations in time of national emergency or war.

c. Control of the execution of approved plans and policies by:

(1) the Department of Defense in theaters of military operations;

(2) the Department of State in areas other than theaters of military operations.

d. Transmittal of approved psychological warfare plans and policies to theater commanders through the Joint Chiefs of Staff.

— Douglas Keane and Michael Warner, The Intelligence Community 1950-1955, United States Department of State, Foreign Relations of the United States, 1950–1955[15]

After the OPC was consolidated into the CIA,[6] there has been a psychological operations staff, under various names, in what has variously been named the Deputy Directorate of Plans, the Directorate of Operations, or the National Clandestine Service.

During World War I, the Propaganda Sub-Section was established under the American Expeditionary Force (AEF) Military Intelligence Branch within the Executive Division of the General Staff in early 1918. Although they produced most propaganda, the AEF Propaganda Sub-Section did not produce a few of the leaflets. General Pershing is supposed to have personally composed Leaflet “Y,” Austria Is Out of the War, which was run off on First Army presses, but distributed by the Propaganda Sub-Section. That Sub-Section, perhaps reflecting some professional jealousy, thought the leaflet sound in principle, but too prolix and a little too “brotherly.” Corps and Army presses issued several small leaflet editions containing a “news flash,” after the Sub-Section had approved their content. But in one or two cases that approval was not obtained, and in one unfortunate example a leaflet in Romanian committed the Allies and the United States to the union of all Romanians in Austria-Hungary with Romania. Such geopolitics was emphatically not the job of AEF propaganda and had the potential to cause serious embarrassment.[7]

There was extensive use of psychological operations in World War II, from the strategic to the tactical. National-level white propaganda was the responsibility of the Office of War Information, while black propaganda was most often the responsibility of the Morale Operations branch of the Office of Strategic Services (OSS).[16]

Psychological operations planning started before the U.S. entry into the war, with the creation of the Office of the Coordinator of Inter-American Affairs (OCIAA), under Nelson Rockefeller, with the responsibility for psychological operations targeted at Latin America.[17] Special operations and intelligence concerning Latin America was a bureaucratic problem throughout the war. Where the OSS eventually had most such responsibilities, the FBI had its own intelligence system in Latin America.

On 11 July 1941, William Donovan was named the Coordinator of Information, which subsequently became the OSS. At first, there was a unit called the Foreign Information Service inside COI, headed by Robert Sherwood, which produced white propaganda outside Latin America.[17]

To deal with some of the bureaucratic problems, the Office of War Information (OWl) was created with Elmer Davis as director. FIS, still under Sherwood, became the Overseas Branch of OWl, dealing in white propaganda. The OSS was created at the same time. Donovan obtained considerable help from the British, especially with black propaganda, from the British Political Warfare Executive (PWE), part of the Ministry of Economic Warfare. PWE was a sister organization to the Special Operations Executive, which conducted guerrilla warfare. The British Secret Intelligence Service (SIS, also known as MI6), was an essentially independent organization. For the U.S., the OSS included the functions of SIS and SOE, and the black propaganda work of PWE.

The OSS Morale Operations (MO) branch was the psychological operations arm of the OSS. In general, its units worked on a theater-by-theater basis, without a great deal of central coordination.[17] It was present in most theaters, with the exception of the Southwest Pacific theater under Douglas MacArthur, who was hostile to the OSS.

The OSS was responsible for strategic propaganda, while the military commanders had operational and tactical responsibility. Dwight Eisenhower was notably supportive of psychological operations, had psychological warfare organization in the staff of all his commands, and worked with OSS and OWI.[17] The military did theater-level white propaganda, although the black propaganda function varied, often carried out by joint U.S.-UK organizations.

For the first time in U.S. history, American psywarriors employed electronic psywar in the field, in September 1944. Engineers of the 1st Radio Section of the 1st MRBC recorded POW interviews for front- line broadcasts, and reproduced the sound effects of vast numbers of tanks and other motor vehicles for Allied armored units in attempts to mislead German intelligence and lower enemy morale.[7]

Leaflets were delivered principally from aircraft, but also with artillery shells.[18]

The U.S. engaged in major worldwide radio broadcasts to combat communism, through Radio Free Europe and Radio Liberty.[19][20]

U.S. Army loudspeaker team in action in Korea

Psychological operations were used extensively during the Korean War. The first unit, the 1st Loudspeaker and Leaflet Company, was sent to Korea in fall 1950.[21][22] Especially for the operations directed against troops of the Democratic People's Republic of Korea (DPRK; North Korea), it was essential to work with Republic of Korea (ROK; South Korea personnel) to develop propaganda with the most effective linguistic and cultural context.

Since the war was a United Nations mandated operation, political sensitivities were high. While rules limited mentioning the People's Republic of China or the Soviet Union, first due to fear it would increase their intervention, and later because it might demoralize ROK civilians, Stalin was depicted and Chinese troops were targeted in leafleting.[22][23]

Various methods were used to deliver propaganda, with constraints imposed by exceptionally rugged terrain and that radios were relatively uncommon among DPRK and PRC troops. Loudspeaker teams often had to get dangerously close to enemy positions. Artillery and light aircraft delivered leaflets on the front lines, while heavy bombers dropped leaflets in the rear. Over 2.5 billion leaflets were dropped over North Korea during the war.[21] There was a somewhat artificial distinction made between strategic and tactical leaflets: rather than differentiating by the message, tactical leaflets were delivered within 40 miles (64 km) of the front lines and strategic leaflets were those delivered farther away.

Less direct and immediate correlation between tactical PSYOP efforts and target audience behavior may still be substantiated after the fact, especially by means of polling and interviews. For example, in the Korean War, approximately one-third of the total prisoner of war (POW) population polled by the United Nations (UN) forces claimed to have surrendered at least in part because of the propaganda leaflets. The contributions of PSYOP in the first Persian Gulf War have also been corroborated through POW interviews. Ninety-eight percent of the 87,000 POWs captured either possessed or had seen PSYOP leaflets that provided them with instructions on how to approach U.S. troops to surrender. Fifty-eight percent of the prisoners interviewed claimed to have heard coalition radio broadcasts, and 46 percent believed that the coalition broadcasts were truthful despite coming from their enemy. Again, some portion of the surrenders might have occurred even without PSYOP encouragement; but certainly, there would appear to be a correlation between PSYOP, which offered the enemy a way to escape the onslaught of U.S. military power, and their compliance with those instructions.[14]

One such operation, is Operation Moolah. The objective of the psychological operation was to target Communist pilots to defect to South Korea with a MiG-15, in order for the U.S. to conduct analysis of the capabilities of the MiG.

Some leafleting of North Korea was resumed after the Korean War, such as in the Cold War Operation Jilli from 1964 to 1968.[24]

The CIA's operation to overthrow the Government of Guatemala in 1954 marked an early zenith in the Agency's long record of covert action. Following closely on two successful operations, one of which was the installation of the Shah as ruler of Iran in August 1953, the Guatemalan operation, known as PBSuccess, was both more ambitious and more thoroughly successful than either precedent. Rather than helping a prominent contender gain power with a few inducements, PBSuccess used an intensive paramilitary and psychological campaign to replace a popular, elected government with a political non-entity. In method scale and conception it had no antecedent, and its triumph confirmed the belief of many in the Eisenhower Administration that covert operations offered a safe, inexpensive substitute for armed force in resisting what they declared was Communist inroad in the Third World.[25]

Psychological operations were extensively used in Vietnam, with white propaganda under the United States Information Agency and Military Assistance Command Vietnam, and grey and black propaganda under the Central Intelligence Agency and the Studies and Observation Group.

As early as August 1964, almost one year before the activation of the Joint U.S. Public Affairs Office (JUSPAO), General William Westmoreland told a CA and PSYOP conference that “psychological warfare and civic action are the very essence of the counterinsurgency campaign here in Vietnam…you cannot win this war by military means alone.” Westmoreland’s successor, Creighton Abrams, is known to have sent down guidelines to the 4th Psychological Operations Group that resulted in the drawing up of no fewer than 17 leaflets along those lines. In fact, the interest in PSYOP went all the way up to the Presidency; weekly reports from JUSPAO were sent to the White House, as well as to the Pentagon and the Ambassador in Saigon. In sum, it is a myth that the United States, stubbornly fixated on a World War II-style conventional war, was unaware of the "other war."[7]

Safe conduct pass.

During the Vietnam era, the organization of the 4th Psychological Operations Group was very different. The four battalions of the group were divided by geographic region rather than area of expertise as they are now.

• The 6th PSYOP Battalion was stationed at Bien Hoa and provided services to the tactical units, both American and Vietnamese, and to the various political entities such as provinces and cities in the area of III Corps.
• The 7th PSYOP Battalion was stationed in Da Nang and provided service to I Corps.
• The 8th PSYOP Battalion was based at Nha Trang, but its B Company, which was its field teams, was based out of Pleiku nearly 100 kilometers away. The 8th Battalion served the II Corps area of Vietnam.
• The 10th PSYOP Battalion was stationed in Can Tho and served IV Corps.

The A company of each battalion consisted of a command section, S-1, S-2, S-3, and a Psyop Development Center (PDC). Additionally, they generally had extensive printing facilities.

The B companies consisted of the field teams that were stationed throughout their respective corps billeted with MACV teams and combat units.

The CIA wrote a manual for right-wing rebels—the Contras—entitled Psychological Operations in Guerrilla Warfare in order to bolster their fight against the Marxist Sandinistas. See also CIA activities in Nicaragua

Ola Tunander, a Swedish author, claimed that U.S. submarines as well as other vessels "frequently" and "regularly" operated in the territorial waters of neutral Sweden in the early 1980s, including Stockholm harbor, as part of an elaborate psychological warfare operation whose target was the Swedish people. It is claimed that U.S. operations were conducted by the National Underwater Reconnaissance Office (NURO) and aspects of the operations were coordinated with the secret NATO "stay-behind" network deployed in Sweden. See Strategy of tension and Operation Gladio. It is also claimed that British submarines also participated in such secret operations.[26]

Most PSYOP activities and accomplishments in Panama were hardly noticed by either the U.S. public or the general military community. But the special operations community did notice. The lessons learned in Panama were incorporated into standard operating procedures. Where possible, immediate changes were made to capitalize on the PSYOP successes of the Grenada and Panama operations. This led to improved production, performance, and effect in the next contingency, which took place within 6 months after the return of the last PSYOP elements from Panama. Operations [in Iraq] employed PSYOP of an order of magnitude and effectiveness which many credit to the lessons learned from Panama.[7]

The broader scope of information operations in Panama included denying the Noriega regime use of their own broadcasting facilities. A direct action mission removed key parts of the transmitters.[27] After-action reports indicate that this action should have had a much higher priority and been done very early in the operation.

An unusual technique, developed in real time, was termed the "Ma Bell Mission", or, more formally, capitulation missions. There were a number of Panamian strongpoints that continued to have telephone access. By attaching Spanish-speaking Special Forces personnel to a combat unit that would otherwise take the strongpoint by force, the Spanish-speaking personnel would phone the Panamian commander, tell him to put away his weapons and assemble his men on the parade ground, or face lethal consequences. Because of the heavy reliance on telephones, these missions were nicknamed "Ma Bell" operations. "During this ten day period, TF BLACK elements were instrumental in the surrender of 14 cuartels (strongpoints), almost 2,000 troops, and over 6,000 weapons without a single U.S. casualty. Several high-ranking cronies of Manuel Noriega who were on the "most wanted" list were also captured in Ma Bell operations.[27]

Psychological operations sometimes are intimately linked to combat operations, with the use of force driving home the propaganda mission. During the Panamanian operation, it was necessary. In Ft. Amador, an installation shared by the U.S. and Panamanian Defence Forces (PDF). There were U.S. dependents at the installation, but security considerations prevented evacuating them before the attack. Concern for U.S. citizens, and rules of engagement (ROE) that directed casualties be minimized, PSYOP loudspeaker teams, from the 1st Bn, 4th PSYOP Gp, became a key asset. When the PDF did not surrender after initial appeals, the message changed, with the tactical commander warning "that resistance was hopeless in the face of overwhelming firepower and a series of demonstrations took place, escalating from small arms to 105 mm howitzer rounds. Subsequent broadcasts convinced the PDF to give up. The entire process allowed Ft. Amador to be secured with few casualties and minimal damage."[28]

Psychological Operations was extremely valuable during the Gulf War due to the Iraqi military's desire to avoid combat. Through leaflets and loudspeaker broadcasts, PSYOP forces walked many enemy soldiers through successful surrender.

Coalition forces worked extensively with Saudi, Kuwaiti, and other partners, to be sure psychological operations were culturally and linguistically appropriate.[29] One unusual technique involved dropping leaflets telling Iraqi troops that they would be bombed the next day by B-52 bombers, and urged them to surrender and save their lives. After the bombing the next day, which was not done in a manner to maximize casualties, another set of leaflets were dropped, saying the promise was kept and the survivors should surrender to save themselves. Variants of this technique were used on other units, telling them the specific unit that had been bombed the previous day. By the number of prisoners who surrendered, presenting the leaflet that identified itself as a safe-conduct pass, this program was effective.

Following the signing of the Dayton Peace Accords in 1995, active duty PSYOP units reinforced with US Army reserve personnel deployed to Bosnia in support of NATO Peace Implementation Forces (IFOR). Elements of the 6th PSYOP Battalion served as the "Headquarters, Coalition Joint IFOR Information Campaign" (IFOR-CJIIC) at Sarajevo, initially operating out of the former Zetra Olympic Stadium. Security at Sarajevo was provided by British, French, Italian and Turkish conventional military forces, who had been operating there under United Nations control until NATO initiated operations. Elements of the 3rd PSYOP Battalion also deployed to Sarajevo and conducted print, radio and television product development. Elements of the 9th PSYOP Battalion deployed to Tuzla in direct support of the 1st Armored Division conducting media dissemination by radio and handbill.[30]

The initial mission was to provide information to military and civilians of all three warring factions (Croat, Bosniak and Serb) helping to restore a peaceful environment with the ultimate goal of saving lives and reducing tensions. The primary means of information dissemination was through radio and television as well as considerable handbill, poster and souvenir distribution such as soccer balls and coloring books. At the start of the mission, PSYOP forces in Sarajevo often came under sniper fire. Although several 6th PSYOP Battalion HUMMWV vehicles were damaged by gunfire, no casualties were sustained. Gunfire incidents largely subsided within the first 90 days of the mission.[30]

As the mission continued to develop, PSYOP forces assumed new information support missions focused on educating the civilian population to the considerable danger of landmines and unexploded ordnance littering the countryside. A reporting system was developed for the civilian population similar to 911 in the United States, with the ultimately successful goal of encouraging civilians to report the presence of landmines and unexploded ordnance for safe removal and destruction. The threat was so significant and the civilian casualty rate so alarming that this mission became the major focus. Support was sought and achieved from DC Comics, who produced special editions of Superman comics printed in the Croatian and Serbian dialects, with equal editions printed in Latinic and Cyrillic alphabets for appropriate audiences. German organizations also contributed with print editions of a children's magazine developed in Germany specifically for this mission called "Mirko", a play on the Serbo-Croatian word "mir", meaning "peace".[30]

By summer of 1996, most PSYOP missions in Bosnia were being assumed by Reserve PSYOP forces.

Operation Observant Compass (OOC) was a United States Department of Defense operation initially focused on apprehending Joseph Kony and ending the Lord's Resistance Army in Central Africa. It was overseen by United States Africa Command.NBC News wrote in March 2017 that "The area of operations is the size of California, with about 80 military personnel and several dozen support personnel tasked with finding around 150 fighters with Kony's Lord's Resistance Army, operating across portions of four countries in some of the world's most inaccessible terrain."[31]

Two members of OOC, Mick Mulroy and Eric Oehlerich, made a documentary about a child soldier who escaped from the LRA and went on to help end it. called "My Star in the Sky".[32][33][34][35] Foreign Policy reports that Mulroy (a retired CIA officer and former Deputy Secretary of Defense) called OOC, a “model” for how to address child soldiers using influence operations instead of lethal force. The U.S Military worked with NGOs who found mothers of child soldiers and had them broadcast messages over the radio, begging them to come home. He continued that other missions are driven by the kinetics—this was not. Marine Corps Col. Jon Darren Duke, who previously commanded OOC, said they did everything they could to get the child soldiers to defect so they would not have to fight them by using psychological operations to “appeal to them to lay down their arms,” he said at one screening.[35] Mulroy said that he hopes that OOC serves as a model for future programs to address child soldiers, as well as other operations as it showed how the U.S. military can use “soft power, influence operations” and other aspects of so-called “irregular warfare” to fight the problem.[35]

In 2000, it came to light that soldiers from the 4th Psychological Operations Group had been interning at the American news networks Cable News Network (CNN) and National Public Radio (NPR) during the late 1990s. The program was an attempt to provide its PSYOP personnel with the expertise developed by the private sector under its "Training with Industry" program. The program caused concern about the influence these soldiers might have on American news and the programs were terminated.

National Public Radio reported on April 10, 2000:

The U.S. Army's Psychological Operations unit placed interns at CNN and NPR in 1998 and 1999. The placements at CNN were reported in the European press in February of this year and the program was terminated. The NPR placements will be reported this week in TV Guide.[36]

Arguably the most visible image of the 2003 invasion of Iraq was the toppling of a statue of Saddam Hussein in Firdos Square in central Baghdad. Allegations that the event was staged have been published. It is claimed it was actually an idea hatched by an Army psychological operations team.[37] Allegations surfaced that not only were the cheering group of people surrounding the statue in fact smaller than they were made out to be, in media depictions, but that also the group were not local to the area and were instead brought in by the military for the specific purpose of watching and lending credence to the pre-planned toppling.[38][39]

PSYOP pamphlet disseminated in Iraq. The text translates as "This is your future al-Zarqawi," and depicts al-Qaeda terrorist al-Zarqawi caught in a rat trap which is being held by an Iraqi Army soldier or an Iraqi Policeman.

In 2003 Sergeant Mark Hadsell claimed to have used loud music during the interrogation of Iraqi prisoners:[40]

"These people haven't heard heavy metal. They can't take it. If you play it for 24 hours, your brain and body functions start to slide, your train of thought slows down and your will is broken. That's when we come in and talk to them."[40]

Other reports of the use of music during interrogation have occasionally plagued PSYOP.[41]

On 9 December 2008 the Associated Press reported that various musicians were coordinating their objections to the use of their music as a technique for softening up captives through an initiative called Zero dB.[42][43] However, not all musicians have taken issue with the possibility that their music is being used during interrogations. Stevie Benton of the group Drowning Pool commented supportively:[43]

"I take it as an honor to think that perhaps our song could be used to quell another 9/11 attack or something like that."[43]

On 1 October 2005 in Gumbad, Afghanistan, soldiers from the 173rd Airborne decided to burn the bodies of two Taliban fighters killed in a firefight the previous day for hygienic reasons. Despite Islamic customs that forbid cremation, they chose to proceed. The platoon leader also failed to properly notify his battalion commander of the decision prior to burning the bodies. When his battalion commander was notified, he ordered the flaming bodies to be extinguished. An official investigation into the incident found evidence of poor decision making, poor judgement, poor reporting, a lack of knowledge and respect for local Afghan custom and tradition. The infantry officer received a general officer letter of reprimand. Reserve PSYOP soldiers were involved because they heard about the incident and used the information to incite Taliban fighters in another area where freelance journalist Stephen Dupont was located. Dupont reported that the PSYOP soldiers claimed the bodies were to be burned due to hygiene concerns.[44]

During the War on Terror, U.S. PSYOP teams often broadcast abrasive messages over loudspeakers to try to tempt enemy fighters into direct confrontation, where the Americans have the upper hand. Other times, they use their loudspeaker to convince enemy soldiers to surrender. In the Afghanistan incident, a PSYOP sergeant allegedly broadcast the following message to the Taliban:

Attention, Taliban, you are all cowardly dogs. You allowed your fighters to be laid down facing west and burned. You are too scared to retrieve their bodies. This just proves you are the lady boys we always believed you to be.

Another soldier stated:

You attack and run away like women. You call yourself Talibs but you are a disgrace to the Muslim religion and you bring shame upon your family. Come and fight like men instead of the cowardly dogs you are.

U.S. authorities investigated the incident and the two Reserve PSYOP soldiers received administrative punishment for broadcasting messages which were not approved. Investigators found no evidence that the bodies were burned for a psychological effect. They concluded that the broadcast violated standing policies for the content of loudspeaker messages and urged that all soldiers in the command undergo training on Afghan sensitivities.[45]

In 2008, The New York Times exposed how analysts portrayed in the U.S. news media as independent and objective were in fact under the tutelage of the Pentagon.[46] According to the NYT:

Hidden behind that appearance of objectivity, though, is a Pentagon information apparatus that has used those analysts in a campaign to generate favorable news coverage of the administration’s wartime performance

In February 2011, journalist Michael Hastings reported in Rolling Stone that Lt. Colonel Michael Holmes, the supposed leader of a PSYOP group in Afghanistan, alleged that Lt. Gen. William B. Caldwell a three-star General in charge of training troops in Afghanistan,[47] ordered Holmes and his group to perform in-depth research on visiting U.S. congressmen in order to spin presentations and visits.[48] According to Holmes, his team was tasked with "illegally providing themes and messages to influence the people and leadership of the United States."[49] Reported targets included United States Senators John McCain, Joe Lieberman, Jack Reed, Al Franken, Carl Levin, Rep. Steve Israel of the House Appropriations Committee; Adm. Mike Mullen of the Joint Chiefs of Staff; the Czech ambassador to Afghanistan; the German interior minister, and think-tank analysts.[48] Under the 1948 Smith–Mundt Act, such operations may not be used to target Americans. When Holmes attempted to seek counsel and to protest, he was placed under investigation by the military at the behest of General Caldwell's chief of staff.[48]

Caldwell's spokesman, Lt. Col. Shawn Stroud, denied Holmes's assertions, and other unnamed military officials disputed Holmes's claims as false and misleading, saying there are no records of him ever completing any PSYOP training. Subsequently, Holmes conceded that he was not a Psychological Operations officer nor was he in charge of a Psychological Operations unit and acknowledged that Caldwell's orders were "fairly innocuous."[50] Officials say that Holmes spent his time in theater starting a strategic communications business with Maj. Laural Levine, with whom he conducted an improper relationship in Afghanistan. A former aid said, "At no point did Holmes ever provide a product to Gen. Caldwell". General David Petraeus has since ordered an investigation into the alleged incident.[49]

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