Euphemism

Euphemism comes from the Greek word euphemia (εὐφημία) which refers to the use of 'words of good omen'; it is a compound of eû (εὖ), meaning 'good, well', and phḗmē (φήμη), meaning 'prophetic speech; rumour, talk'.[3] Eupheme is a reference to the female Greek spirit of words of praise and positivity, etc. The term euphemism itself was used as a euphemism by the ancient Greeks; with the meaning "to keep a holy silence" (speaking well by not speaking at all).[4]

The act of labeling a term as a euphemism can in itself be controversial, as in the following two examples:

• Affirmative action, meaning a preference for minorities or the historically disadvantaged, usually in employment or academic admissions. This term is sometimes said to be a euphemism for reverse discrimination, or in the UK positive discrimination, which suggests an intentional bias that might be legally prohibited, or otherwise unpalatable.[7]
• Enhanced interrogation is sometimes said to be a euphemism for torture. For example, columnist David Brooks called the use of this term for practices at Abu Ghraib, Guantánamo, and elsewhere an effort to "dull the moral sensibility".[8]

There is some disagreement over whether certain terms are or are not euphemisms. For example, sometimes the phrase visually impaired is labeled as a politically correct euphemism for blind. However, visual impairment can be a broader term, including, for example, people who have partial sight in one eye, those with uncorrectable mild to moderate poor vision, or even those who wear glasses, groups that would be excluded by the word blind or even partially blind.

The coining and usage of euphemisms reveals what the coiner or speaker/writer considers, perhaps only sub-consciously, to be shameful, and may thus be an indication of prejudices or opinions held.

Bureaucracies frequently spawn euphemisms intentionally, as doublespeak expressions. For example, in the past, the US military used the term "sunshine units" for contamination by radioactive isotopes.[13] An effective death sentence in the Soviet Union during the Great Purge often used the clause "imprisonment without right to correspondence": the person sentenced would be shot soon after conviction.[14] As early as 1939, Nazi official Reinhard Heydrich used the term Sonderbehandlung ("special treatment") to mean summary execution of persons viewed as "disciplinary problems" by the Nazis even before commencing the systematic extermination of the Jews. Heinrich Himmler, aware that the word had come to be known to mean murder, replaced that euphemism with one in which Jews would be "guided" (to their deaths) through the slave-labor and extermination camps[15] after having been "evacuated" to their doom. Such was part of the formulation of Endlösung der Judenfrage (the "Final Solution to the Jewish Question"), which became known to the outside world during the Nuremberg Trials.[16]

Frequently, over time, euphemisms themselves become taboo words, through the linguistic process of semantic change known as pejoration, which University of Oregon linguist Sharon Henderson Taylor dubbed the "euphemism cycle" in 1974,[17] also frequently referred to as the "euphemism treadmill". For instance, toilet is an 18th-century euphemism, replacing the older euphemism house-of-office, which in turn replaced the even older euphemisms privy-house and bog-house.[18] The act of human defecation is possibly the most needy candidate for the euphemism in all eras. In the 20th century, where the old euphemisms lavatory (a place where one washes) or toilet (a place where one dresses[19]) had grown from long usage (e.g. in the United States) to synonymous with the crude act they sought to deflect, they were sometimes replaced with bathroom (a place where one bathes), washroom (a place where one washes), or restroom (a place where one rests) or even by the extreme form powder-room (a place where one applies facial cosmetics). The form water closet, which in turn became euphemised to W.C., is a less deflective form.

Another example in American English is the replacement of colored people with Negro (euphemism by foreign language),[20] then the "honest" non-euphemistic form "Black" making a brief appearance (due to 1960s political forces attempting to normalise black skin) before being suppressed again by the euphemistic "African American", and most recently had again begun transitioning into "people of color".

Venereal disease, which associated shameful bacterial infection with a seemingly worthy ailment emanating from Venus the goddess of love, soon lost its deflective force in the post-classical education era, as "VD", which was replaced by the three-letter acronym "STD" (sexually transmitted disease); later, "STD" was replaced by "STI" (sexually transmitted infection).

The word shit appears to have originally been a euphemism for defecation in Pre-Germanic, as the Proto-Indo-European root *sḱeyd-, from which it was derived, meant 'to cut off'.[21]

Doublespeak is a term sometimes used for deliberate euphemistic misuse of words to distort or reverse their meaning. For example, in the book Nineteen Eighty-Four the "Ministry of Peace" is the war department, and the "Ministry of Love" is a torture and state loyalty department. It is a portmanteau of the terms Newspeak and doublethink, which originate from George Orwell's novel Nineteen Eighty-Four.

As far back as Vaudeville, a villain would say something similar to "Curses, foiled again," where the word "curses" takes the place of actual invective.

The word euphemism itself can be used as a euphemism. In the animated TV special Halloween Is Grinch Night (see Dr. Seuss), a child asks to go to the euphemism, where euphemism is being used as a euphemism for outhouse. This euphemistic use of euphemism also occurred in the play Who's Afraid of Virginia Woolf? where a character requests, "Martha, will you show her where we keep the, uh, euphemism?"

The song "Makin' Whoopee" from the 1928 musical Whoopee! introduced a new euphemism for sexual intercourse. The phrase "make whoopee" was often used on the popular game show The Newlywed Game starting in the late 1960s, whenever the host asked a question about sexual relations. This successfully avoided the network censors.

In Wes Anderson's film Fantastic Mr. Fox, the replacement of swear words by the word cuss became a humorous motif throughout the film.

In Tom Hanks's web series Electric City, the use of profanity has been censored by the word expletive. "[Expletive deleted]" entered public discourse after its notorious use in censoring transcripts of the Watergate tapes.

In Isaac Asimov's Foundation series, the curses of the scientist Ebling Mis have all been replaced with the word unprintable. In fact, there is only one case of his curses being referred to as such, leading some readers to mistakenly assume that the euphemism is Ebling's, rather than Asimov's. The same word has also been used in his short story "Flies".

George Carlin has stated in audio books and his stand-up shows that euphemisms soften everyday language and take the life out of it.[22]

In Battlestar Galactica (1978), use of the words "frak" and "frakking" was directly substituted for the English slang words "fuck" and "fucking", confounding the censors. Other science fiction series have similarly used word substitution to avoid censorship, such as "frell" instead of "fuck" in Farscape, "gorram" and "rutting" instead of "goddamn" and "fucking" in Firefly, and "frag" instead of "fuck" in Babylon 5.[23] The Good Place takes this word substitution to its logical extreme, replacing all profanities with similar-sounding English words under the premise that such words may not be spoken in a perfect afterlife in order to avoid making anyone uncomfortable; "son of a bitch" becomes "son of a bench", "bullshit" becomes "bullshirt", and "fuck" becomes "fork".[24]

In The Sims series, the word WooHoo is used as a euphemistic slang for various activities of sexual intercourse in the series.

• A Keith; Burridge, Kate. Euphemism & Dysphemism: Language Used as Shield and Weapon, Oxford University Press, 1991. ISBN 0-7351-0288-0.
• Benveniste, Émile, "Euphémismes anciens and modernes", in: Problèmes de linguistique générale, vol. 1, pp. 308–314. [originally published in: Die Sprache, I (1949), pp. 116–122].
• "Euphemism" . Encyclopædia Britannica. 9 (11th ed.). 1911.
• Enright, D. J. (1986). Fair of Speech. Oxford University Press. ISBN 0-19-283060-0.
• Fussell, Paul: Class: A Guide Through The American Status System, Touchstone – Simon & Schuster Inc., 1983. ISBN 0-671-44991-5, 0-671-79225-3.
• R.W.Holder: How Not to Say What You Mean: A Dictionary of Euphemisms, Oxford University Press, 2003. ISBN 0-19-860762-8.
• Keyes, Ralph (2010). Euphemania: Our Love Affair with Euphemisms. Little, Brown and Company. ISBN 978-0-316-05656-4.
• Maledicta: The International Journal of Verbal Aggression (ISSN US).
• McGlone, M. S., Beck, G., & Pfiester, R. A. (2006). "Contamination and camouflage in euphemisms". Communication Monographs, 73, 261–282.
• Rawson, Hugh (1995). A Dictionary of Euphemism & Other Doublespeak (second ed.). ISBN 0-517-70201-0.
• Smyth, Herbert Weir (1920). Greek Grammar. Cambridge, MA: Harvard University Press. p. 678. ISBN 0-674-36250-0.

• The dictionary definition of euphemism at Wiktionary