SBS6

SBS stands for Scandinavian Broadcasting System. When the SBS Broadcasting Group started expanding outside of Scandinavia in 1995, one of the first countries where they set up a channel was the Netherlands with SBS6. SBS6 was the third Dutch commercial TV station after RTL 4 and RTL 5, both being launched in 1989 and 1993 respectively. SBS6 launched on 28 August 1995.[1]

When SBS6 was launched, they were in a tough competition with the channel Veronica, which started as a commercial station at the same time. Both SBS6 and Veronica wanted to be on channel 6 of the viewer's television.

The SBS Broadcasting Group expanded their Dutch channel list with Net5 on 1 March 1999.[2] In 2003, Veronica was added to the list of channels.[3]

The German ProSiebenSat.1 Media took over the parent company, SBS Broadcasting Group, on 27 June 2007.[4] In 2011, all of SBS's activities in the Netherlands (through SBS Broadcasting B.V.), including the three TV stations (SBS6, Net5, and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design, and text activities were sold to a joint venture between Sanoma Media Netherlands (67%) and Talpa Holding (33%).[5]

On 10 April 2017, Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.[6]

• Official website