Veronica TV

In 1995, Dutch media company Arcade launched two television channels in the Netherlands: The Music Factory, a competing music channel for MTV, and TV10 Gold which launched on 1 May 1995. TV10 Gold turns out to be a TV channel with repeats of classic TV series such as Dynasty, Fantasy Island, James Herriot, Hill Street Blues, Are You Being Served?, The Monkees, The Onedin Line, Sanford and Son, Bergerac and Colditz.[2]

In 1996, TV10 Gold became part of Dutch second largest media corporation Wegener Arcade. On 1 January 1996, Arcade merged with publishing company Wegener.[3] In the first quarter of 1996, TV10 Gold changed into just TV10 to modernize its image. British sitcoms such as 'Allo 'Allo! and You Rang, M'Lord? remained part of the programming, along with the American TV series M*A*S*H.[4]

In January 1997, Saban International bought TV10 and partnered with Holland Media Groep. Fox/Saban's Fox Kids was introduced in the Netherlands, time-sharing with TV10.[5] Within the year, the partnership ended and Holland Media Groep's shares of TV10 were bought by Fox.

On 19 December 1998, TV10 was rebranded into Fox.[6] Rupert Murdoch's Fox International Channels wanted to expand in Europe and through its cooperation with Saban it could make its first try-outs in the Netherlands with TV10.[7] Popular TV series such as Sex and the City, Dawson's Creek, Malcolm in the Middle and Charmed premiered on the channel.[8] Fox became Fox 8 in September 1999, but it rebranded back to Fox in September 2000. However, Fox couldn't get rid of TV10's image as an old-fashioned rerun channel.

In 2001 SBS Broadcasting B.V., then the Dutch branch of the SBS Broadcasting Group, bought the channel from the News Corporation.[9]

21st Century Fox (the legal successor of the original News Corporation) later launched the second incarnation of Fox on 19 August 2013 through Eredivisie Media & Marketing CV, in which Fox Networks Group Benelux has a 51% share.

The logo of V8

SBS, having bought the channel from News Corporation, renamed it into V8 on 1 May 2001 in anticipation of Veronica.[10] Earlier in 2000 Veronica Association announced that it would leave the Holland Media Groep and wanted to start a channel of its own.[11] SBS and Veronica could not get an agreement and it would take more than two years before both parties closed a deal.

V8 was devoted to young adults. The channel mainly broadcast action series, action films and erotic programmes late at night.[12]

Eventually, Veronica Association closed a deal with SBS, and V8 was rebranded as Veronica on 20 September 2003.[13][14]

The German ProSiebenSat.1 Media took over SBS Broadcasting Group (including its Dutch activities) on 27 June 2007.[15] In 2011, all of SBS's activities in the Netherlands (through SBS Broadcasting B.V.), including the three TV stations (SBS6, Net5 and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design and text activities were sold to a joint venture between Sanoma Media Netherlands (67%) and Talpa Media Holding (33%).[16]

On 10 April 2017 Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.[17]