Splunk

Splunk Inc. is an American public multinational corporation based in San Francisco,[2] California, that produces software for searching, monitoring, and analyzing machine-generated big data via a Web-style interface.[3]

Splunk Inc.
TypePublic
FoundedOctober 2003 (2003-10)
Founders
HeadquartersSan Francisco, California, U.S.
Key people
  • Graham Smith
  • (Chairman of the Board)
  • Doug Merritt
  • (President & CEO)
Products
  • Splunk Enterprise
  • Splunk Cloud
  • Splunk Data Stream Processor
  • Splunk IT Service Intelligence
  • Splunk Insights for AWS Cloud Monitoring
Revenue
  • US$ 2.36 billion
  • (FY 2020)
  • US$ -287.14 million
  • (FY 2020)
  • US$ -336 million
  • (FY 2020)
Total assets
  • US$ 5.44 billion
  • (FY 2020)
Total equity
  • US$ 2.0 billion
  • (FY 2020)
Number of employees
  • ~5800
  • (FY JAN. 31, 2020)
Websitesplunk.com
Footnotes / references
[1]
Splunk at AWS Summit

Splunk (the product) captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.[4][5]

Splunk makes machine data accessible across an organization by identifying data patterns,[6] providing metrics, diagnosing problems and providing intelligence for business operations. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics.[3] As of late 2019, Splunk had over 15,000 customers.[7]

History

Michael Baum, Rob Das[8] and Erik Swan co-founded Splunk Inc in 2003.[9] Venture firms August Capital, Sevin Rosen, Ignition Partners and JK&B Capital backed the company.

By 2007 Splunk had raised US$40 million ;[10] it became profitable in 2009.[11] In 2012 Splunk had its initial public offering, trading under NASDAQ symbol SPLK.[12][13]

In September 2013 the company acquired BugSense, a mobile-device data-analytics company.[14] BugSense provides "a mobile analytics platform used by developers to improve app performance and improve quality". It supplied a "software developer kit" to give developers access to data analytics from mobile devices that it managed from its scalable cloud platform.[15] The acquisition amount was undisclosed.

In December 2013, Splunk acquired Cloudmeter, a provider of network data capture technologies.[16]

In June 2015, Splunk acquired the software company Metafor that uses machine learning technology to analyze data generated IT infrastructure and applications.[17]

In July 2015 Splunk acquired Caspida, a cybersecurity startup, for US$190 million .[18]

In October 2015 Splunk sealed a "cybersecurity alliance" with U.S. government security contractor Booz Allen Hamilton Inc. to offer combined cyberthreat detection and intelligence-analysis technology.[19]

In 2016, Splunk pledged to donate $100 million in software licenses, training, support, education, and volunteerism for nonprofits and schools over a 10-year period.[20]

According to Glassdoor, it was the fourth highest-paying company for employees in the United States in April 2017.[21][22]

In May 2017, Splunk acquired Drastin, a software company that provides search-based analytics for enterprises.[23][24]

In September 2017, Splunk acquired SignalSense that offers cloud-based data collection and breach detection solutions.[25]

In October 2017, Splunk acquired certain technology and intellectual property assets from smaller rival Rocana.[26]

On April 9, 2018 Splunk acquired Phantom Cyber Corporation for approximately US$350 million.[27] On April 2018, it reached US$14.8 billion of market capitalization.[28]

On June 11, 2018 Splunk announced its acquisition of VictorOps, a DevOps incident management startup, for US$120 million.[29]

In July 2018 Splunk acquired KryptonCloud, an industrial IoT and analytics SaaS company.[30] Splunk acquired the cloud monitoring company, SignalFx, in October 2019 for $1.05B.[31] Two weeks later on September 4, 2019, Splunk acquired Omnition—an early-stage startup specializing in distributed tracing—for an undisclosed amount.[32]

Splunk also announced the launch of its corporate venture fund, Splunk Ventures—a $100 million Innovation Fund and a $50 million Social Impact Fund to invest in early-stage startups.[33]

In 2020, Splunk was named to the Fortune 1000 list.[34]

As of September 2020, Splunk’s client list includes 92 companies on the Fortune 100 list.[35]

Products

Splunk's core offering collects and analyzes high volumes of machine-generated data. It uses a standard API to connect directly to applications and devices.[36] It was developed in response to the demand for comprehensible and actionable data reporting for executives outside a company's IT department.[37][38]

Splunk Enterprise Security (ES) is a security information and event management (SIEM) solution that provides insight into machine data generated from security technologies such as network, endpoint, access, malware, vulnerability and identity information. It is a premium application that is licensed independently from Splunk core.

In 2011, Splunk released Splunk Storm, a cloud-based version of the core Splunk product. Splunk Storm offered a turnkey, managed and hosted service for machine data.[39] In 2013, Splunk announced that Splunk Storm would become a completely free service and expanded its cloud offering with Splunk Cloud.[40] In 2015, Splunk shut down Splunk Storm.[41]

In 2013, Splunk announced a product called Hunk: Splunk Analytics for Hadoop, which supports accessing, searching, and reporting on external data sets located in Hadoop from a Splunk interface.[42]

In 2015, Splunk announced a Light version of the core Splunk product, aimed at smaller IT-environments and mid-sized enterprises.[43] Splunk debuted Splunk IT Service Intelligence (ITSI) in September 2015. ITSI leverages Splunk data to provide visibility into IT performance. Software analytics can detect anomalies and determine its causes and the areas it affects.[44]

In 2016, Google announced its cloud platform will integrate with Splunk to expand in areas like IT ops, security, and compliance.[45] The company also announced additional machine learning capabilities for several of its major product offerings, which are installed on top of the platform.[46][47] Splunk Cloud received FedRAMP authorization from the General Services Administration (GSA) FedRAMP Program Management Office (PMO) at the moderate level in 2019, enabling Splunk to sell to the federal government.[48] In 2020, Splunk announced that Splunk Cloud is available on the Google Cloud Platform and launched an initiative with Amazon Web Services to help customers migrate on-premises Splunk workloads to Splunk Cloud on the AWS cloud.[49]

In 2017, Splunk introduced Splunk Insights for ransomware, an analytics tool for assessing and investigating potential threats by ingesting event logs from multiple sources. The software is targeted toward smaller organizations like universities.[50][51] The company also launched Splunk Insights for AWS Cloud Monitoring, a service to facilitate enterprises' migration to Amazon Web Services' cloud.[52]

In 2018, Splunk introduced Splunk Industrial Asset Intelligence, which extracts information from IIoT(Industrial Internet of Things) data from various resources and presents its users with critical alerts.[53]

In 2019, Splunk announced new capabilities to its platform including the general availability of Data Fabric Search and Data Stream Processor. Data Fabric Search streamlines data analytics by combining insight from datasets across different data stores, including those that aren’t Splunk-based, into a single view. Data Stream Processor is a real-time processing product that collects data from various sources to provide insight and then distributes results to Splunk or other destinations. Splunk also rolled out Splunk Connected Experiences, which extends its data processing and analytics capabilities to augmented reality (AR), mobile devices, and mobile applications.[54]

In October 2019, Splunk announced the integration of its existing tools security tools - including security information and event management (SIEM), user behavior analytics (UBA), and security orchestration, automation, and response (Splunk Phantom) — into the new cloud platform called Splunk Mission Control.[55][56]

In 2019, Splunk introduced its latest application performance monitoring (APM) platform, SignalFx Microservices APM, that pairs “no-sample’ monitoring and analysis features with Omnition’s full-fidelity tracing capabilities. Splunk also announced that a capability called Kubernetes Navigator would be available through their product, SignalFx Infrastructure Monitoring.[57]

Splunkbase

Splunkbase

Splunkbase is a community hosted by Splunk where users can go to find apps and add-ons for Splunk which can improve the functionality and usefulness of Splunk, as well as provide a quick and easy interface for specific use-cases and/or vendor products. As of October 2019, there were more than 2,000 apps available on the framework.[58]

Integrations on Splunkbase include the Splunk App for New Relic,[59] the ForeScout Extended Module for Splunk,[60] and Splunk App for AWS.[61]

Sponsorships

McLaren

Starting in 2020 Splunk announced a partnership with the McLaren Formula One team, both sponsoring the team and working with them to provide data analysis and insight on racing performance. [62]

Splunk worked with McLaren Racing for several years, evaluating the performance data pulled from the nearly 300 sensors on every racecar, before becoming McLaren’s official technology partner in February 2020.[63][64] The partnership resulted in Splunk’s Data-to-Everything Platform being deployed across McLaren Racing and the McLaren Group as a whole.[65][63]

Trek-Segafredo

In November 2018, Splunk signed a sponsorship deal with the Trek-Segafredo professional road cycling team; the partnership started in 2019. Splunk replaced CA Industries as the company’s technology partner.[66]

References

  1. "US SEC: Form 10-K Splunk Inc. (FY Jan. 31, 2018)". U.S. Securities and Exchange Commission. March 30, 2018. Retrieved December 7, 2018.
  2. Myhre, Jason (15 May 2019). "Top 10 Series: Splunk". Eventide Asset Management, LLC. Archived from the original on 14 October 2019. Retrieved 14 October 2019. Splunk's platform interprets big data for business intelligence and is trusted by 90 of the Fortune 100 companies. (Splunk is based in San Francisco, CA.)
  3. "How Splunk Is Riding IT Search Toward an IPO — Tech News and Analysis". Gigaom.com. December 17, 2010. Retrieved April 22, 2013.
  4. Start-Ups Aim to Help Tame Corporate Data, Pui-Wing Tam, Wall Street Journal, September 08, 2009
  5. Woods, Dan (January 6, 2011). "Business Intelligence and the Data Center". citoresearch.com. Archived from the original on March 20, 2012.
  6. Central, CIO (December 15, 2010). "How CIOs Should Be Helping Marketers". Forbes.
  7. Meyers, Kathryn (September 6, 2019). "Cramer's Exec Cut: Data-driven changes at Netflix, DoorDash and Domino's". CNBC. Retrieved October 16, 2020.
  8. Not to be confused with Rob Das, the Dutch film and television actor, director, and writer
  9. Data Center Search Party: ComputerWorld
  10. Splunk search engine raises US$25 million , IT PRO 12 Sep 2007
  11. "IT search company Splunk reaches profitability". VentureBeat. Retrieved April 22, 2013.
  12. Rusli, Evelyn (April 19, 2012). "Splunk Soars as Investors Embrace Data Boom". The New York Times. Retrieved March 8, 2016.
  13. Cohan, Peter (15 August 2018). "3 Well-Financed Startups Aspire To Displace Splunk". Forbes. Archived from the original on 16 August 2018. Retrieved 14 October 2019. Since going public in April 2012, its stock price has gone up and down — but as of August 15, its shares had risen 27.7% in 2018 yielding a market capitalization of $14.8 billion.
  14. "Splunk Announces Agreement to Acquire BugSense". Splunk. Retrieved September 16, 2013.
  15. "Splunk Acquires Bugsense". TechCrunch.
  16. December 2013, Jamie Hinks 10. "Splunk completes Cloudmeter acquisition". ITProPortal. Retrieved October 8, 2020.
  17. "Vancouver's Metafor Acquired by Splunk". Digital Magazine. June 29, 2015. Retrieved October 8, 2020.
  18. "Splunk acquires cybersecurity startup Caspida for $190M". Venturebeat.
  19. "Angela Messer: Booz Allen-Splunk Cyber Alliance Blends Data, Experience". GovCon.
  20. Symington, Steve (October 6, 2016). "Why Splunk, Inc. Just Dedicated $100 Million to Philanthropy". The Motley Fool. Retrieved April 3, 2017.
  21. Verhage, Julie (April 12, 2017). "These Are the Highest-Paying Companies in America". Bloomberg Business. Retrieved April 18, 2017.
  22. "25 Highest Paying Companies in America for 2017 | Glassdoor". Glassdoor Blog. April 12, 2017. Retrieved October 8, 2020.
  23. "Drastin - Crunchbase Company Profile & Funding". Crunchbase. Retrieved December 4, 2020.
  24. "Document". www.sec.gov. Retrieved December 4, 2020.
  25. Dignan, Larry. "Splunk acquires SignalSense, beefs up machine learning, security expertise". ZDNet. Retrieved October 8, 2020.
  26. Gagliordi, Natalie. "Splunk buys IP assets of smaller rival Rocana | ZDNet". ZDNet. Retrieved November 15, 2017.
  27. "Splunk Closes Acquisition of Phantom". Splunk. Retrieved April 30, 2018.
  28. Cohan, Peter. "3 Well-Financed Startups Aspire To Displace Splunk". Forbes.
  29. "Splunk nabs on-call management startup VictorOps for $120M". TechCrunch. Retrieved June 11, 2018.
  30. "Splunk acquires KryptonCloud - 2018-08-01". Crunchbase. Retrieved January 15, 2020.
  31. Lardinois, Frederic (August 21, 2019). "Writer". TechCrunch. Retrieved September 5, 2019.
  32. Tully, Tim. "Splunk to Acquire Observability Innovator and Leading Open Source Contributor Omnition". Splunk blog. Splunk, Inc. Retrieved September 5, 2019.
  33. "Splunk launches venture funds with $150 million". San Francisco Business Times. Retrieved December 4, 2020.
  34. "Data analytics firm Splunk sees 81% jump in quarterly cloud software bookings". SiliconANGLE. May 21, 2020. Retrieved October 30, 2020.
  35. Gecgil, Tezcan (August 31, 2020). "Any Dip in Splunk Stock Is a Great Buying Opportunity". InvestorPlace. Retrieved November 13, 2020.
  36. Olavsrud, Thor (September 23, 2015). "Splunk updates platform, adds monitoring and analytics services". CIO. Retrieved March 24, 2016.
  37. Franklin Jr., Curtis (October 16, 2015). "SAP, Splunk Dashboards Aim To Satisfy Data Hunger". InformationWeek. Retrieved March 24, 2016.
  38. Darrow, Barb (January 13, 2012). "Splunk IPO explained and why it matters". GigaOM. Retrieved March 24, 2016.
  39. "Splunk Storm brings log management to the cloud". InfoWorld. August 28, 2012.
  40. "Splunk Announces General Availability of Splunk Cloud". Wall Street Journal Marketwatch. October 1, 2013.
  41. "Splunk Storm service end of life".
  42. "Splunk Spawns Hunk Hadoop Tool". Information Week. June 18, 2013.
  43. "Splunk announces lower cost light version of its log analyticsl". Infoworld. March 10, 2015.
  44. Olavsrud, Thor (September 23, 2015). "Splunk updates platform, adds monitoring and analytics services". CIO magazine. International Data Group. Retrieved April 5, 2017.
  45. Lunden, Ingrid. "Google ramps up hybrid cloud security strategy with Splunk, BMC and Tenable partnerships". TechCrunch. Retrieved March 23, 2016.
  46. Olavsrud, Thor (September 27, 2016). "Splunk puts machine learning at center of operational intelligence portfolio". CIO. International Data Group. Retrieved April 5, 2017.
  47. Carey, Scott (September 28, 2016). "Splunk brings machine learning capabilities into its tools and launches toolkit for customer's own algorithms". Computerworld UK. Retrieved April 5, 2017.
  48. "Why Is Splunk (SPLK) Up 19% Since Last Earnings Report?". finance.yahoo.com. Retrieved November 23, 2020.
  49. "Splunk transition to cloud 'accelerated' ahead of expectations". CRN Australia. Retrieved November 30, 2020.
  50. Bolkan, Joshua (June 28, 2017). "Splunk Debuts New Security Tool for Ransomware". Campus Technology. Retrieved July 10, 2017.
  51. Tate, Emily (July 11, 2017). "Splunk releases solution that helps defend universities from ransomware". EdScoop. Retrieved July 11, 2017.
  52. Wheatley, Mike (August 14, 2017). "Splunk intros new monitoring tool for AWS cloud users". SiliconANGLE. Retrieved August 15, 2017.
  53. "Splunk turns data processing chops to Industrial IoT – TechCrunch". techcrunch.com. Retrieved April 23, 2018.
  54. "Splunk Buys Another Startup, Launches Mission Control - SDxCentral". SDxCentral. October 22, 2019. Retrieved December 11, 2020.
  55. "Splunk Buys Another Startup, Launches Mission Control - SDxCentral". SDxCentral. October 22, 2019. Retrieved December 14, 2020.
  56. "Splunk enhances its Security Operations Suite to modernize and unify the SOC". Help Net Security. October 23, 2019. Retrieved December 14, 2020.
  57. "Splunk Dives Into Cloud Native Application Monitoring - SDxCentral". SDxCentral. March 31, 2020. Retrieved December 29, 2020.
  58. "Home | Splunkbase". splunkbase.splunk.com. Retrieved January 5, 2021.
  59. Dignan, Larry (March 22, 2017). "Splunk, New Relic forge integration pact". ZDNet. Retrieved April 5, 2017.
  60. Miller, Ron (January 5, 2017). "ForeScout-Splunk integration hopes to bring greater insight to IoT security". TechCrunch. Retrieved April 5, 2017.
  61. Kepes, Ben (November 30, 2016). "Splunk goes down-market and leverages AWS' market dominance". Computerworld. Retrieved April 5, 2017.
  62. "Splunk and McLaren Racing: Driven by Data". Splunk. February 8, 2020.
  63. "McLaren Racing uses Splunk to analyse 1.5 TB of data every race weekend". diginomica. November 30, 2020. Retrieved January 29, 2021.
  64. Chokhani, Darshan (February 10, 2020). "McLaren gets Darktrace and Splunk as new F1 partners ahead of 2020 season". DriveTribe. Retrieved January 29, 2021.
  65. February 2020, Mike Moore 09. "McLaren signs up Splunk and Darktrace as F1 2020 technology partners". TechRadar. Retrieved January 29, 2021.
  66. October 2018, Cyclingnews 31. "UAE Team Emirates extend with Mirza and Mori – News Shorts". cyclingnews.com. Retrieved February 5, 2021.
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