TagAZ

TagAZ (Russian: ТагАЗ, Таганрогский автомобильный завод, romanized: Taganrogskiy Avtomobilnyi Zavod, lit. 'Taganrog Automobile Factory') was an automotive assembly plant located in Taganrog, Russia. An affiliated enterprise is the Rostov Truck Factory.

Taganrog Automobile Factory
IndustryAutomotive
Founded1997[1]
Defunct2014
Headquarters
Taganrog, Rostov Oblast
,
Russia
Key people
M. Y. Paramonov, CEO of the financial-industrial group Doninvest
ProductsAutomobiles and commercial vehicles
OwnerDoninvest
Number of employees
8,500
Websitetagaz.ru

On January 21, 2014, the company was declared bankrupt.[2]

History

Construction of the Taganrog Automotive Plant began in spring 1997, under license and technology of South Korean Daewoo Motors, and was fully financed by Doninvest Finance & Industry Group, with investment volumes surpassing US$260 million. In 1998, Doninvest launched pilot semi-knocked-down production of the Daewoo Lanos and Daewoo Nubira models.[3]

From 1999 to 2002, the company assembled the Citroën Berlingo Mk I model under the name Orion M.

In 2001, it started producing the Hyundai Accent (LC),[4] followed in 2004 by the Hyundai Sonata (EF),[5] in 2008 by the Hyundai Elantra (XD),[6] and in 2005 by the Hyundai Porter (third generation) light truck.[5] In 2008, it started production of the Hyundai Santa Fe (SM).[5] In the spring of 2012, production of the Hyundai models was over.[4]

In 2008, it began assembly from semi-knocked-down kits of the Vortex Estina (a rebadged Chery A5).[7]

In 2010, TagAZ announced the construction of a third automotive manufacturing plant in Bangladesh, with an initial $2 billion investment. According to TagAZ officials, the decision to build cars in Bangladesh was made because of its low labour costs and the export advantages it enjoys with neighbouring countries and Europe. TagAZ had already purchased land in the Kishoreganj District and aimed to sell the first car assembled there by 2012.[8][9]

In October 2010, TagAZ started assembling the BYD F3,[10] Vortex Corda (a modified Chery Amulet),[11] and Vortex Tingo (modified Chery Tiggo) models.[12]

In June 2011, the company began assembly from complete-knocked-down kits of the Tagaz C10 (a rebadged version of the JAC Tojoy).[13] In October 2011, the Tagaz C190 (a rebadged version of the JAC Rein) was added to the line-up.[14]

At one point, the company reached the capacity to simultaneously produce up to 20 different models at its facilities.

Owners and executives

TagAZ's owner was Russian entrepreneur M. Y. Paramonov, CEO of the financial-industrial Doninvest group. One-fifth of TagAZ shares were held by Sapor Invest Inc., Ikaria International Technologies Aktiengesellschaft, Pemberton Establishment, Asha Holding, and Dl Technologies GmbH.

Production capacity

The TagAZ factory at Taganrog covers an area of 60,000 m2 and is divided into 5 departments:

  • Welding body shop
  • Paint shop
  • Assembly shop (4 lines)
  • Electroplating shop
  • Functional testing shop

The conveyor line is laid out vertically over four floors of the main plant building, with a network of elevators and lifts linking the different levels. Each level is equipped with a monorail as well as compact lifting and transporting equipment.

All completed vehicles undergo a road test on a track made up of varied road surfaces.

Performance

The current yearly production regime is 180,000 units of six different vehicle models.

Year 1999 2000 2003[nb 1] 2004 2005 2006 2007 2008 2009
Production 586 298 3,810 25,602 45,417 55,900 79,620 106,322 29,240

Model lineup

TagAZ-owned brands

Over its lifetime TagAZ used three different brands:

Doninvest

Under the brand Doninvest (licensed copies of Daewoo )

Vortex

Vortex (rebadged Chery)

  • Vortex logo
  • Chery A5 aka Vortex Estina.

TagAZ

TagAZ

  • TagAZ Tager, rebadged from the SsangYong Korando
  • TagAZ Road Partner, rebadged from the SsangYong Musso
  • TagAZ C10, rebadged from the JAC Tojoy
  • TagAZ C190, rebadged from the JAC Rein
  • TagAZ Aquila
  • 2009–2012 TagAZ Vega - this claimed own development was accused of being a copy of the Chevrolet Lacetti; as a result TagAZ lost the rights to export the Vega and their joint venture with Ssangyong was dissolved
  • TagAZ Master
  • TagAZ Hardy light truck
  • TagAZ Tager 3 door
  • TagAZ Tager 5 door
  • TagAZ Vega
  • TagAZ Master

TagAZ produced foreign brands

TagAZ assembled the following foreign brands from knock-down kits:

Hyundai brand

BYD brand

Notes
  1. For 9 months.

References
  1. История Донинвест — официальная история марки автомобиля (in Russian). Archived from the original on 2010-06-26.
  2. http://ras.arbitr.ru/PdfDocument/86f101f5-528c-4358-be9f-e984e0b8f412/%D0%9053-14973-2012__20140131.pdf%5B%5D
  3. "Taganrog Automobile Assembly Plant TAGAZ".
  4. "Taganrog-made Hyundai Cars Vanished from Car Dealers". Archived from the original on 6 March 2016. Retrieved 16 May 2016.
  5. "About TagAZ". Retrieved 16 May 2016.
  6. "taganrogcity.com - Doninvest starts production of Hyundai Elantra XD in Taganrog". Retrieved 16 May 2016.
  7. "Russia's TagAZ Launches Chery Assembly". Retrieved 16 May 2016.
  8. "Tagaz team looks into technicalities before setting up car plant".
  9. "Tagaz Korea plans $2b investment in Bangladesh". Archived from the original on 2011-06-11.
  10. "Buffett-backed Chinese carmaker BYD starts production in Russia". Automotive News. Retrieved 16 May 2016.
  11. "Russia's TagAZ Vortex Corda Sedan Assembly". Archived from the original on 14 March 2016. Retrieved 16 May 2016.
  12. "AUTOSTAT - TagAZ will begin the production of Chery cars in June". Retrieved 16 May 2016.
  13. "Russia's TagAZ Adds Assembly of Another Chinese Car". Archived from the original on 14 March 2016. Retrieved 16 May 2016.
  14. "AUTOSTAT - Vortex Tingo occupied the one third of production of "TagAZ" in the first half of year". Retrieved 16 May 2016.
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