WAOW

WAOW signed on the air June 12, 1965. It was owned by Mid-Continent Broadcasting. It served as a satellite station of Madison's WKOW as part of the Wisconsin Television Network which would later include WXOW in La Crosse and WQOW in Eau Claire. Midcontinent Broadcasting sold the stations to Horizon Communications in 1970. Liberty Television bought the stations in 1978. This station gradually increased its local programming and content, finally severing the electronic umbilical cord with WKOW in the 1980s.

In 1985, Liberty Television sold the Wisconsin stations to Tak Communications. Tak filed for Chapter 11 bankruptcy protection in 1991 and would be taken over by a group of creditors less than three years later. In 1995, Shockley Communications purchased WAOW along with three sister stations (WKOW, WXOW and WQOW) from Tak's creditors. Quincy Newspapers purchased most of the Shockley stations, including its Wisconsin sister stations in June 2001.

WAOW previously aired Fox's NFL package from 1994 until 1999 after the National Football Conference contract and rights for most Green Bay Packers games moved from CBS (locally WSAW-TV, channel 7) due to the lack of a local Fox affiliate (the area had been served primarily by the Foxnet cable network since the early 1990s, although some cable systems carried nearby affiliates WGBA (from 1992 to 1995) or WLUK-TV (from 1995 to 1999)). When Wittenberg-licensed WFXS (channel 55) came on-the-air in December 1999, it became the area's Fox affiliate.

On June 25, 2002, WAOW became the first commercial television station in the market to broadcast in high definition and was joined by WYOW on October 24.

WAOW/WYOW converted fully to digital on February 17, 2009 without a nightlight period for WAOW while WYOW converted after a nightlight period.[2] The two stations carried the Retro Television Network (RTV) on a third digital subchannel until March 2009. In the beginning of that month, it was replaced with This TV.[3]

In February and March, WAOW aired WFXS' digital signal temporarily on DT3 while that station ironed out problems with activation of its digital transmitter. In early-September 2009, WFXS added RTV to its third digital subchannel.

On January 7, 2021, Quincy Media announced that it had put itself up for sale.[4] A few weeks later, Gray Television announced it had purchased Quincy for $925 million. As Gray already owns the market's WSAW-TV and both that and WAOW rank among the top four in ratings in the Wausau/Rhinelander market, it intends to keep WSAW and sell WAOW (and its satellites) in order to satisfy FCC requirements. As all of the ex-Shockley stations in Wisconsin must be sold, they will remain sister stations if they are all sold to a single company.[1]

In addition to its main signal, WAOW operates two satellite stations that provide additional coverage and significant overlap.

WYOW

WYOW

Semi-satellite of WAOW
Eagle River, Wisconsin United States
Channels	Digital: 28 (UHF) Virtual: 34 (PSIP)
Branding	Northwoods 34 (general) News 9 WAOW (newscasts) Central Wisconsin CW (DT2)
Slogan	see WAOW infobox
Programming
Affiliations	34.1: ABC 34.2: CW+ 34.3: Decades 34.4: Court TV 34.5: Justice Network 34.6: Dabl (soon)
Ownership
Owner	Quincy Media (sale to Gray Television pending;[1] to be resold to another owner thereafter) (WAOW-WYOW License, LLC)
Sister stations	WXOW/WQOW, WKOW, WMOW
History
Founded	January 4, 1997
Former channel number(s)	Analog: 34 (UHF, 1997–2009)
Former affiliations	NFL on Fox (1997–1999) RTV (DT3, 2008–2009)
Call sign meaning	see WAOW infobox
Technical information
Licensing authority	FCC
Facility ID	77789
ERP	70 kW 80 kW (application)
HAAT	163 m (535 ft)
Transmitter coordinates	45°46′29.9″N 89°14′56.1″W
Links
Public license information	Profile LMS

WYOW (virtual channel 34, UHF digital channel 28) in Eagle River operates as a semi-satellite of WAOW. As such, it simulcasts all network and syndicated programming as provided through its parent, but airs separate legal identifications and local commercial inserts. However, this slightly different feed is seen exclusively over the air as only WAOW is offered on cable and satellite providers in the market. Although WYOW maintains an advertising sales office on West Pine Street/WIS 17/WIS 70 in Eagle River and transmitter facilities in unincorporated Oneida County (between Sugar Camp and Three Lakes), master control and most internal operations are based at WAOW's studios. WYOW is identified on-air as "Northwoods 34" based on north-central Wisconsin's namesake as a popular vacation and retirement destination in the Upper Midwestern United States. It also serves the western portion of Michigan's Upper Peninsula although the off-air signal reach is limited to areas around Iron River and Watersmeet.

WYOW's first broadcast to viewers in Northern Wisconsin and the Western Upper Peninsula of Michigan was on January 4, 1997 under the ownership of Northwoods Educational Television. Shockley operated the station through a local marketing agreement (LMA) until Shockley successfully purchased it outright in December 1998.

WYOW does not maintain any news-related personnel at its Eagle River office. However, there is a specific section on WAOW's website featuring "Northwoods 34" branded headlines as provided through WAOW's regional coverage.

The stations' digital signals are multiplexed:

WAOW's studios.

In 2000, WAOW entered into a news share agreement with WFXS (owned by Davis Television, LLC). The arrangement resulted in a weeknight prime time newscast to debut on the Fox outlet. The broadcast, known as Fox 55 News at 9, could be seen for thirty minutes.

Although there was no weekend edition of the show, it was eventually joined by a weekday morning newscast (also produced by WAOW) on April 23, 2012. Known as Fox 55 This Morning, this program aired for an hour (from 7 until 8) on WFXS offering a local alternative to the national morning programs seen on the big three networks. Both of the WFXS newscasts maintained a separate music package and graphics scheme from WAOW. The broadcasts originated from the ABC outlet's primary set at its studios but with unique duratrans indicating the Fox-branded shows. On June 19, 2011, WAOW became the market's second television outlet to upgrade local news to high definition level. Included in the change was a redesigned set and updated graphics scheme.[9] Eventually, in 2012, WFXS made the transition to HD newscasts.

On July 1, 2015, concurrent with the Fox affiliation moving to low-powered WZAW-LD, both of the Fox-branded newscasts were cancelled after the news share arrangement was terminated. Almost a week later (on July 6), WAOW introduced its own prime time news at 9 (airing weeknights for a half-hour) on its CW digital subchannel. This broadcast, known as Newsline 9 at 9 on The CW, can also be seen through a simulcast on WMOW's main channel and WYOW-DT2.[10]

• Official website