WMOW

WMOW, virtual channel 4 (VHF digital channel 13), is a dual CW+/ABC-affiliated television station licensed to Crandon, Wisconsin, United States. The station is owned by Quincy Media. WMOW's transmitter is located just east of downtown Crandon. On cable, the station is available on Charter Spectrum channel 8 in both standard and high definition. Besides the transmitter, WMOW does not maintain any physical presence locally in Crandon.

This article is about the television station in Crandon, Wisconsin. For the protest known alternately as the "Women's March on Washington" and abbreviated as "WMOW", see 2017 Women's March.

WMOW
Satellite of WAOW-DT2, Wausau, Wisconsin
Crandon, Wisconsin
United States
ChannelsDigital: 13 (VHF)
Virtual: 4 (PSIP)
BrandingCentral Wisconsin CW
News 9 at 9 on The CW (news)
WAOW 9/News 9 WAOW
(general/news; DT2)
SloganDare to Defy (general)
We've Got You Covered. (news)
Programming
Affiliations4.1: CW+
4.2: ABC
4.3: Decades
4.4: Court TV
4.5: Justice Network
Ownership
OwnerQuincy Media
(sale to Gray Television pending;[1] to be resold to another owner thereafter)
(WAOW-WYOW License, LLC)
WKOW, WXOW/WQOW
History
FoundedDecember 4, 1998
First air date
February 9, 2001 (2001-02-09)
Former call signs
WBIJ (2001–2010)
Former channel number(s)
Analog:
4 (VHF, 2001–2009)
Digital:
12 (VHF, 2010–2020)
FamilyNet (2001–2009)
Dark (2009–2010)
Call sign meaning
M stands for Metonga Lake in the Crandon Area
OW refers to its sister station status with WAOW and Madison's WKOW[2]
Technical information
Licensing authority
FCC
Facility ID81503
ERP3.2 kW
HAAT119 m (390 ft)
Transmitter coordinates45°34′23.4″N 88°52′58.7″W
Links
Public license information
Profile
LMS
Websitewww.yourcwtv.com/partners/wausau/

Overview

Although considered a separate station in its own right, it technically operates as a full-time satellite of ABC affiliate WAOW (channel 9) in Wausau, which also operates semi-satellite WYOW (channel 34) in Eagle River. However, in an unusual arrangement, the big three network is actually seen on the second digital subchannel of WMOW. Therefore, this actually makes its main channel a straight satellite of CW affiliate WAOW-DT2 (through the CW+ national service).

Master control and all internal operations of WMOW and WYOW originate from WAOW's studios on Grand Avenue/US 51 in Wausau. On the main channel, it airs a thirty-minute prime time newscast on weeknights known as News 9 at 9 on The CW which is produced by WAOW.

History

Founded December 4, 1998, the station first signed-on February 9, 2001 as WBIJ. It was a FamilyNet affiliate owned by Dennis Selenka. The station aired an analog signal on VHF channel 4. Since WBIJ was granted its construction permit after the finalization of the Federal Communications Commission (FCC) digital television allotment plan on April 21, 1997, it did not receive a companion digital channel.

After Dennis Selenka's death on September 30, 2008,[3] Quincy purchased WBIJ from his widow for $1.5 million on February 13, 2009. The company announced its intention to run WBIJ as a second satellite station of WAOW to serve the northeast portion of the Wausau market in a similar capacity that WYOW does for the extreme northern part of the market.[4] In the meantime, WBIJ signed off on June 12 at the end of the digital transition for full-service stations as it did not yet have digital facilities ready.

Quincy brought the station back on-the-air as WMOW on June 4, 2010.[5] This station operates its digital signal on VHF channel 12 which was the former analog home of NBC affiliate WJFW-TV.

On June 19, 2011, WAOW (and in turn WMOW-DT2) became the market's second television outlet to upgrade local news to high definition level. Included in the change was a redesigned set and updated graphics scheme.[6]

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect WMOW PSIP
short name		 WAOW PSIP
short name		 WYOW PSIP
short name		 Programming[7][8]
4.19.234.2720p16:9WMOW-CWWAOWCWWYOWCWCentral Wisconsin CW
4.29.134.1WMOW-DTWAOWABCWYOWABCMain programming / ABC
4.39.334.3480iWMOWDECWAOWDECWYOWDECDecades
4.49.434.4720pCourtTVCourt TV
4.59.534.5480iJusticeJustice Network
4.69.634.6BlankDabl (soon)

Programming

Syndicated programming on WMOW-DT2 (via WAOW) includes Entertainment Tonight, The Dr. Oz Show, and Rachael Ray among others.

References
  1. Goldsmith, Jill (February 1, 2021). "Gray Television Acquires Quincy Media For $925 Million In Cash". Deadline Hollywood. Penske Media Corporation. Retrieved February 1, 2021.
  2. Call Letter Origins from Nelson.OldRadio.com (accessed 7/9/2020)
  3. Selenka, Joanne L. (February 4, 2009). "Application For Consent To Assign Broadcast Station Construction Permit Or License Or To Transfer Control Of Entity Holding Broadcast Station Construction Permit Or License". CDBS Public Access. Federal Communications Commission. Retrieved June 10, 2010.
  4. "Quincy Takes WBIJ for $1.55 Million". TelevisionBroadcast.com. February 13, 2009. Retrieved February 14, 2009.
  5. "WMOW On The Air". WAOW — Newsline 9. June 4, 2010. Retrieved June 10, 2010.
  6. http://www.waow.com/category/136204/newsteam, waow.com. Retrieved October 10, 2011.
  7. RabbitEars TV Query for WAOW
  8. RabbitEars TV Query for WYOW
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