Zee Tamil

Zee Tamil is an Indian Tamil language general entertainment pay television channel owned by Zee Entertainment Enterprises.[2] The channel started broadcasting on 2008 and is available internationally.[3] The channel broadcasts from Guindy, Chennai, Tamil Nadu. Now this is one of the Most TRP rated Channels of India surpassing major Hindi GECs.[4]

Zee Tamil
CountryIndia
Broadcast areaInternational
Slogan"மனதால் இணைவோம்.மாற்றத்தை வரவேற்போம்"
Let's join via the hearts and welcome the change.
HeadquartersChennai, Tamil Nadu, India
Programming
Language(s)Tamil
Picture format1080i HDTV
(downgraded to letterboxed 576i for the SDTV feed)
Ownership
OwnerZee Entertainment Enterprises
Sister channelsZee Thirai
Zee TV
Zing
Zee Cinema
Zee Telugu
Zee Cinemalu
Zee Keralam
Zee Kannada
Zee Picchar
Zee Bangla
Zee Bangla Cinema
Zee Marathi
Zee Yuva
Zee Talkies
Zee Vajwa
Zee Sarthak
Zee Punjabi
Zee Biskope
History
Launched12 October 2008 (2008-10-12)[1]
Links
WebsiteZee Tamil
Availability
Cable
Asianet Digital TVChannel 206 (SD)
Channel 805 (HD)
SCVChannel 096 (SD)
Channel 1056 (HD)
TCCLChannel 5 (SD)
Channel 803 (HD)
DigiconChannel 116 (SD)
Channel 903 (HD)
Satellite
Dish TVChannel 1804
AstroChannel 232 (19 September 2018-1 March 2019)
Channel 235 (1 June 2020-present)
(Zee Tamil HD)
Airtel Digital TVChannel 751 (SD)
Channel 752 (HD)
d2hChannel 547 (SD)
Channel 979 (HD)
Sun DirectChannel 063
Tata SkyChannel 1510 (HD)
Channel 1511 (SD)

Zee Entertainment Enterprises also launched a full Tamil movie channel named Zee Thirai in 2020.[5]

History

Zee Tamil was launched on 12 October 2008, being the third south Indian channel after Zee Telugu and Zee Kannada, launched under Zee entertainments.[6]

In Canada, the channel is distributed by Ethnic Channels Group.[7]

Zee Tamil went on a revamp with an update in its on-air graphics on 15 October 2017, along with the launch of a high-definition feed with Tamil film actress Jyothika as the brand ambassador.[8] The rebranding coincided with the Zee Network’s silver jubilee celebrations where all the network channels donned a new look.[9]

On 19 September 2018, Astro Added "Samrat" Pack Customers, Zee Tamil HD (Channel 232) and purchase until October 2018.[10]

On 19 January 2020, its siblings channel Zee Thirai was launched, which airs non-stop Kollywood films.[11] This Movie Channel was released by actor Kamal Haasan at the grand stage of Zee Cine Awards Tamil (2020).[12]

Logos
  • Old Logo
  • New Logo

Programming
Main article: List of programs broadcast by Zee Tamil (India)

Zee Tamil entertains the audience with complete package of shows, serials, spiritual shows, cookery, talk shows, musical shows, movies and events. It telecasting high budget, fantasy, and romance serials, among those Sembaruthi recorded the top position in TRP serial ratings at 1st place in Tamil Nadu serial ratings (urban+rural). While Yaaradi Nee Mohini and Oru Orula Oru Rajakumari at Top 10 positions. Zee Tamil also telecasting reality and fun shows like Dance Jodi Dance, Genes, Sa Re Ga Ma Pa Seniors and Tamizha Tamizha.

Sister channels
Main article: Zee sister channels

Reception

During the revamp of the channel in 2017 with a new logo, the share which was about 5% for the channel before rose between 13-15% in the year becoming the third most watched Tamil television channel.[13][14]

References
  1. "Zee launches Tamil channel". Outlook. India. Retrieved 6 August 2017.
  2. "Zee Tamil goes for the kill as churn grows". Business Standard.
  3. "StarHub launches StarHub TV d'Lite offer". www.telecompaper.com.
  4. "HYPPTV Celebrates Its 7th Year Anniversary With the Introduction Of 7 New Channels". Tm.com.my. Retrieved 31 August 2018.
  5. "Zee to launch 24-hour Tamil movie channel". The Hindu.
  6. "Zee launches Tamil channel". financialexpress.com. Retrieved 22 April 2014.
  7. "Tamil channel, ZEE Tamizh launches in Canada". Biz Asia.
  8. "Actor Jyothika to endorse Zee Tamil". The Economic Times.
  9. "Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity". Exchange4media.com. Retrieved 16 October 2017.
  10. "Astro shuts down Zee Tamil HD (CH232) barely 6 months after launch". Varnam.my. Retrieved 14 March 2019.
  11. "Zee Enterprises to launch Tamil movie channel Zee Thirai". Outlookindia.com. Retrieved 18 January 2020.
  12. "#OneYearAnniversary". Zee Thirai. 19 January 2021. Retrieved 20 January 2021.
  13. "Battle for cable TV market: Sun rules in Tamil Nadu but success of Star Vijay's Bigg Boss, Zee, shows churn happening". The Financial Express.
  14. "Zee Tamil goes for the kill as churn grows". Business Standard.
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