Aai Kuthe Kay Karte

A middle-aged housewife, Arundhati, has dedicated her life to her husband and children. Realizing that her efforts were in vain, as nobody recognizes or appreciates her work and sacrifice as a housewife, she sets out instead to carve out her own identity.

Arundhati realizes that her family, except for Yash and Appa, don't respect her. During a competition at Isha's school, she takes Sanjana (Anirudh's colleague and love interest) with her, by feigning Arundhati's illness, while Arundhati arrives unexpectedly to win the "Best Mother" title. Later, the school authorities offer her a job. She accepts the job but is unable to perform it well due to family obligations.

Abhishek, her eldest son, is in love with Ankita - the daughter of a very well known doctor couple. Ankita's mother refuses to accept their relationship due to the education status of Arundhati, hence Abhishek agrees to leave the house and to become a Gharjavai but Arundhati brings him back promising to look into the matter. After that, Abhishek comes home drunk and frustrated. Arundhati talks with Revati (Ankita's mother) and she agrees to the engagement ceremony of Abhishek and Ankita. Meanwhile, Sanjana and Anirudh continue their relationship when Kedar (Anirudh's brother in law) accidentally comes to know about it, he tries to tell Arundhati, but because of her blind belief and trust in Anirudh, he just warns Anirudh and stays quiet. Yash bumps into a girl named Gauri and falls in love with her at first sight. Gauri is Sanjana's niece from the USA. Revati puts an absurd wish in front of Arundhati to give a single solitaire ring to Ankita, Arundhati buys it for Ankita after selling the jewellery which she got from her own mother at her wedding.

The ring gets stolen. It is later revealed that Neelima stole it. A boy name Siddhu harasses Isha, Arundhati takes the matter into her hands and punishes him. Abhishek and Ankita get engaged without Arundhati's presence. Sanjana comes to Deshmukh's house in the night, along with Nikhil, stating that Shekhar had beaten her up. Arundhati -being kind- offers for her to stay for some days while Kanchan is unhappy about it. When Kedar comes to take Meenu, he comes to know about it and warns Sanjana. The next day, due to Sanjana's son's lie to her that Kanchan beats him, Sanjana insults Kanchan. Seeing this, Arundhati throws Sanjana out of the house which creates a misunderstanding between Anirudh and Arundhati. Later, Anirudh throws Arundhati out of the house at night. Arundhati finds her friend Devika, Devika takes Arundhati to her home and explains to her that her family is taking her for granted. Arundhati decides to create her separate identity, but next, she forgets everything and starts behaving like before. The next day, a Pandit comes to Deshmukh's House to talk about Shravan Pooja but Yash Decides to do Remarriage of Their Parents on this pooja as their 25th Anniversary was arriving. Everything aggress for that, except Aniruddha, later everyone convinces him and he agrees. Learning this, Sanjana also decides to get married to Anirrudha on his wedding day with Arundhathi in Temple before their marriage. Although, on the wedding day, Anirrudha doesn't go to the temple because Kedar stops him. Angry, Sanjana comes to Anirrudha's house to tell Arundhati the truth about her and Anirrudha's Affair. However, Anirrudha stops her and expresses his love towards her in his bedroom and Arundhati sees. After that, she falls unconscious and goes mad. She soon recovers and decides to teach Aniruddha the lesson of his betrayal and starts living on her own terms.

Yash and Isha also learn the truth and ask Anirrudha's reason for this. Later, Anirrudha decides to start singing again and also learns all the things that she remained to learn; like driving a car, teaching, etc. She then changes her attitude towards Anirrudha and questions him about everything. Anirrudha tries to get out of this situation and decides to spend time at a resort in Lonavala by lying to Appa and Kanchan, saying that he is going for office work in Hyderabad. Later Arundhati's Friend, Devika, gifts her three-day ticket to Lonavala. The whole Deshmukh Family decides to go Lonavala. The Family reaches Lonavala, at the same resort where Anirrudha and Sanjana are. Anirrudha plans for Sanjana's birthday surprise and he calls every guest of the resort to Sanjana's birthday party. Still, he isn't aware that his whole family are also in the resort. At Sanjana's birthday party Anirrudha proposes to Sanjana and the Deshmukh Family sees this. After Seeing this, Kanchan and Appa slap Anirrudha and blame him, while also asking for forgiveness from Arundhati. Aniruddha blames Arundhati for this situation.

The next day, Kanchan calls Sanjana at their home and insults her. Appa decides that he will do all his property in Arundhathi's Name and this negative situation in house prompts Isha to leave. However she is later kidnapped by a gang, but Shekhar (Sanjan's husband) saves her. After so much drama Anirrudha decides to leave the house and go to Sanjana's home. Which he found he was not comfortable at, because she was not cooking like Arundhati and he had to eat bread and butter at her home. As Diwali was arriving, everyone was preparing for that on the day of Laxmi Pujan, Anirrudha tells Sanjana that his family will not do Laxmi Pujan without him. Appa tells Arundhati that they will do Laxmi Pujan, and after hearing this he gets angry and decides to divorce her. Aniruddha reaches Sanjana's home and gets extremely angry when he sees Shekhar and Sanjana together with Nikhil. On the day of Bhaidooj, Kanchan's brother Tatya arrives and the family tries to hide Anirruddha's secret- so they invite him home. After coming home, Anirdudha decides to teach Arundhati a lesson and Tatya tells him to do all the household chores.

Star Jalsha's Bengali series Sreemoyee is adapted in six Indian languages including Aai Kuthe Kay Karte! which are listed below.[8]

The show became one of the most watched Indian Marathi television programs, with a TRP of 5.9 in the 43rd week of 2020, achieving its highest TRP of 6.0 in the 47th week of 2020.[15] [16][17]

In the 45th week of 2020, it was fifth in BARC's top five Marathi television programs list, garnering 3.35 million impressions.

• Aai Kuthe Kay Karte on Hotstar
• Aai Kuthe Kay Karte at IMDb