Anupamaa

• Rupali Ganguly as Anupamaa Shah: Vanraj's wife and Paritosh, Samar, Paakhi's mother and Kinjal's mother-in-law. She is an ideal housewife, a talented Kathak dancer, but she had dropped out of her degree course and because of which she gets humiliated by everybody except Samar, Jignesh, Sanjay, Hasmukh and Jhilmil. (2020–present)
• Sudhanshu Pandey as Vanraj Shah: Anupamaa's husband and Paritosh, Samar and Paakhi's father. He has an extra-marital affair since eight years with his colleague Kavya and always keeps underestimating Anupamaa, considering her good only for a life of domesticity. However, post his affair revelation, he blames Anupamaa for this and could not able to maintain between his family and Kavya and gets tensed ending up in multiple quarrels. Soon, he realises Anupamaa's worth and confess his love but she doesn't accept it. (2020–present)
• Madalsa Sharma as Kavya Gandhi: Vanraj's colleague and girlfriend, Anirudh's wife. After separating from Anirudh, she has an affair with Vanraj. Post their affair revelation to everyone, she develops hatred towards Anupamaa and often berates her unnecessarily. She tries to hold Vanraj always at her side at any cost. (2020–present)
• Tasneem Sheikh as Rakhi Dave: Pramod's wife, Kinjal's mother and Paritosh's mother-in-law. She is owner of Dave Excellence Coaching Centre and judges people only by their reputation and financial status. She tries to break Kinjal and Paritosh's marriage indirectly and vows to ruin the Shahs after Paritosh secretly marries Kinjal. (2020–present)

• Paras Kalnawat as Samar Shah: Anupamaa and Vanraj's younger son, Paritosh and Pakhi's brother and Nandini's friend. He loves and supports his mother Anupamaa endlessly. He always stands by his mother. (2020`–present)
• Aashish Mehrotra as Paritosh "Toshu" Shah: Anupamaa and Vanraj's elder son, Samar and Paakhi's elder brother, Kinjal's husband. He often humiliates Anupamaa for being a simple housewife. However, later he realised her mother's worth when the latter fixed his marriage with Kinjal. (2020–present)
• Nidhi Shah as Kinjal Paritosh Shah: Pramod and Rakhi's daughter, Paritosh's wife and Anupama's daughter-in-law. Kinjal likes Anupamaa and also supports her. She defends Anupamaa against Leela and also advised her to take divorce from Vanraj. (2020–present)
• Muskaan Bamne as Paakhi "Sweety" Shah: Anupamaa and Vanraj's daughter and Paritosh and Samar's sister. She also humiliates Anupamaa for being a housewife just like Paritosh. (2020–present)
• Arvind Vaidya as Hasmukh Shah: Vanraj and Dolly's father. He has a zest of heart and stands for Anupamaa. (2020–present)
• Alpana Buch as Leela Shah: Vanraj and Dolly's mother. She dislikes Anupamaa and blames her for everything. But soon after Vanraj's affair revert, she realizes her mistake and stays on Anupmaa's side but also have a softcorner towards Vanraj. (2020–present)
• Bhakti Chauhan as Jhilmil: Shah family's household helper who also supports Anupamaa. (2020–present)
• Ekta Saraiya as Dolly Patel: Leela and Hasmukh's daughter, Vanraj's sister, Sanjay's wife, and Meenali's mother. She is a working woman. (2020–present)
• Paresh Bhatt as Sanjay Patel: Dolly's husband and Meenali's father. He considers Anupamaa as his own sister and warns Vanraj when he comes to know his affair with Kavya and to support Anupamaa. (2020–present)
• Stuti Zakarde as Meenali "Meenu" Patel: Sanjay and Dolly's daughter. (2020–present)
• Madhavi Gogate as Anupamaa's mother. She gets Anupamaa married dropping her degree midway with the demise of her husband. (2020–present)
• Mehul Nisar as Bhavesh Joshi: Anupamaa's brother and he is a cable mechanic. (2020–present)
• Jasveer Kaur as Devika: Anupamaa's childhood best friend who warns her about Vanraj and Kavya's relationship. She consoles when Anupamaa breaks down after knowing Vanraj's affair and warns both Vanraj and Kavya. (2020–present)
• Shekhar Shukla as Jignesh: Leela's brother and Vanraj and Dolly's uncle. He is a very light-hearted man who supports Anupamaa and has a tendency to forget things and also says a catchphrase "I know Manne remember chhe" which means I know it, remember it. (2020–present)
• Farrukh Saeed as Pramod Dave: Rakhi's husband and Kinjal's father. He is a businessman who always tries to advise Rakhi for her wrongdoings. (2020–present)
• Anagha Bhosale as Nandini Iyer: Kavya's niece and Samar's love interest. She is a classic dancer who also supports Anupamaa in everything. She develops love towards Samar. (2020–present)
• Rushad Rana as Anirudh Gandhi: Kavya's husband. Despite Kavya's demands for a divorce from him, he still loves her realising his past mistakes. Aware of Kavya and Vanraj's relationship, he warns and tries to expose them to everyone. (2020–present)

• Payal Nair as Parul Sharma[5]: Paakhi's school principal. Having faith in Anupamaa she offers the job of a cooking teacher but soon fires her for her unpunctuality but later readmits her giving her another chance after a series of events post Vanraj's affair revelation track. (2020–2021)
• Tulika Patel as Kamini: Leela's niece-in-law. (2020)
• Vivaan Singh Rajput as Sid: An eve-teaser who constantly bothers Paakhi. (2020)

In February 2020, Rajan Shahi, the producer of the Marathi remake of Sreemoyee titled Aai Kuthe Kay Karte on Star Pravah announced his plan to produce its Hindi remake Anupamaa stating, "This interesting concept around a mother’s journey has been so inspirational that Star wants to bring it in Hindi too."[6]

Talking about the show on being inspired from Sreemoyee, Shahi said, “When I heard about the show and its adaptation I made it clear that I will only hear the gist of the show but I would like it to give a complete turnaround to it. Sreemoyee is a brilliant show but adaptations have to be made according to the audience it's made for. I was confident about the subject and the spin was given to the entire show. Anupamaa is not a gimmicky show, it's a simple one with simple characters.”[7]

In early August 2020, the cast of the series recorded a special song for the Raksha Bandhan sequence in their own voices.[8]

Set in Gujarat, the series is mainly shot on set at Film City in Mumbai.[9][10] Some initial sequences were shot at Ahmedabad in early March 2020.[11]

Earlier locked to be premiered on 16 March 2020, it was postponed to 13 July 2020 amid COVID-19 outbreak in India when the filming of Indian television and films were stalled indefinitely from 19 March 2020.[12] Speaking on it, Rupali Ganguly said, "Anupamaa is a show that will strike an emotional chord with audiences. Due to the coronavirus outbreak in our country, it is in the best interest of the show and the unit to delay the launch. This is a very special project for all of us and it’s a big decision to postpone the launch. When I see Anupamaa from an audience’s perspective, I feel each episode is shot beautifully. Blessed to be a part of this show and to get so much love from everyone. May we tide over these trying times with safety and precaution."[13] After more than three months, the filming resumed and the series premiered on 13 July 2020.[14][15]

Rupali Ganguly was cast as the main lead Anupamaa, returning to television after seven years.[16] Sudhanshu Pandey was cast as Anupamaa's husband, Vanraj.[17] Besides, Muskan Bamne, Paras Kalnawat, Aashish Mehrotra, Alpana Buch, Sarita Joshi, Madhavi Gagote, Ekta Saraiya, Paresh Bhatt, Stuti Zakarde, Mehul Nisar, Arvind Vaidya and Bhakti Chauhan were cast.[18][19][20][21][22][23][24] However, days before the filming resumed after Covid-19 outbreak in late June, Additi Gupta was confirmed infected with the virus and thus, she was replaced by Madalsa Sharma and the sequences earlier shot by Gupta were reshot by Sharma.[25][26] Days after premiere in July 2020, Shekhar Shukla was roped in to play Jignesh, and soon after, Nidhi Shah, Farrukh Saeed, Tasneem Sheikh, Anagha Bhosale and Rushad Rana entered the show.[27][28][29][30][31][32]

India Today stated, "Rupali Ganguly fits the character perfectly and aces the role of a Gujarati homemaker. The show strikes a chord with the homemakers as they can identify with the protagonist. Anupamaa has the right amount of emotions, drama, and spice. The show has the right mix of family values and a modern outlook. The show is a heartwarming tale."[33]

ThePrint appreciated the series along with few other Hindi GECs based on the story of a mother mentioning it delivering moral lessons and stating the character Anupamaa as paragon of virtue and farcical.[34]

Anupamaa had an average television rating point of 2.1 in the urban region during its debut week (Week 28 of 2020), with about more than 4 million impressions, being the seventh watched Hindi GEC.[33]

Soon after the launch, it became one of the most watched Indian Television show in UK.[91] For the first time, it became the most watched on 16 July 2020 with 63.6K viewers.[92] Soon, it crossed more than 100 K viewers for first time on 28 September 2020 with 109.4 K viewers being most watched.[93][94] On week ending 4 October 2020, it maintained its top position with 136.2 K viewership and the following week with 160.8 K viewership.[95][96] The Vanraj and Kavya's truth revelation to Anupamaa episode on 22 October 2020 garnered 116.7 K viewership maintaining its top position.[97] In the week ending 25 October 2020, it was at top position with 144.2 K viewership.[98] In the week ending 1 November 2020, the viewership further increased to 198.2 K being its highest rating ever there maintaining its top position.[99] In the week ending 15 November 2020 it achieved a peak rating of 221.5 K viewership maintaining its top position.[100] The following week it maintained its top position with 187.5 K viewership.[101] In the week ending 6 December 2020, it maintained its top position consistently with 200.3 K viewership.[102] On week ending 24 January 2021, it topped with 206.3 K viewership.[103]