Star Maa

Star Maa is an Indian Telugu-language general entertainment pay television channel based in Hyderabad, Telangana. Star Maa and its channels are owned by Star India, a wholly owned subsidiary of The Walt Disney Company India.[1][2][3][4] Star Maa is the fourth most watched channel across all genres with TRP of 721,878 impressions during 4 week ratings in January 2021.[5]

Star MAA
CountryIndia
Sloganఅదే బంధం... సరికొత్త ఉత్తేజం....
Adē bandhaṁ... Sarikotta uttējaṁ....
(Same bonding ... New inspiration...)
HeadquartersHyderabad, Telangana, India
Programming
Language(s)Telugu
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerStar India
Sister channels
History
Launched2002 (2002)
Former namesMaa TV (2002-2017)
Links
WebsiteStar Maa on Hotstar
Availability
Cable
HathwayChannel 406 (SD)
Channel 405 (HD)
Asianet DigitalChannel 271 (SD)
Satellite
Airtel digital TVChannel 881 (SD)
Channel 882 (HD)
Tata SkyChannel 1409 (SD)
Channel 1408 (HD)
DishTVChannel 6 (SD)
Channel 5 (HD)
Reliance Digital TVChannel 78 (SD)
Channel 57 (HD)
Sun Direct TVChannel 156 (SD)
Channel 828 (HD)
Videocon d2hChannel 692 (SD)
Channel 987 (HD)
IPTV
Singtel TV
(Singapore)		Channel 671 (SD)
APSFLChannel 5

History

MAA Television Network was founded in 2007 as a corporate entity, while its main TV channel, MAA TV, was launched in 2008. The company's second channel, MAA Music, was launched in 2010.

Nimmagadda Prasad along with Telugu film industry stars Chiranjeevi, Akkineni Nagarjuna and Allu Aravind became promoters by purchasing stake from Murali Krishnam Raju.[6]

In February 2015, Star India acquired broadcast business of MAA Television Network for ₹2,500 crore (US$350 million) with company remaining with the promoters.[7][8] In 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the fourth season of Meelo Evaru Koteeswarudu.[9] On 6 September 2020, Star Maa introduced a new logo during Bigg Boss 4 Grand Launch.[10]

Channels

Star Maa has six channels in its network.[11]

Defunct

Programming
Main article: List of programs broadcast by Star Maa

Star Maa has programming which appeals to all audiences irrespective of their age groups or demography. The channel is well accepted as the complete family entertainer.

CineMAA awards
Main article: CineMAA Awards

Maa TV presents the CineMAA Awards to Tollywood personalities every year. The trophy was designed by Neil Foley Designs.[13]

Star Maa Parivaar Awards

Awards from the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them[14]

References
  1. "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". www.medianama.com. Retrieved 8 March 2018.
  2. "Star to discontinue linear channels in US from 5 Jan". televisionpost.com.
  3. "2018's most watched South Indian channels".
  4. "Star Maa showcases the best of Telugu entertainment".
  5. Barc trp data. "Barc report. DATA Week 4: Saturday, 23rd January 2021 To Friday, 29th January 2021". barcindia.co.in. Retrieved 5 October 2020.
  6. "IndianTelevision".
  7. "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard.
  8. "Star India to acquire four Telugu Maa TV channels".
  9. "Maa TV rechristened as Star Maa". bestmediainfo.com.
  10. kalagara, Loshith (6 September 2020). "బ్రేకింగ్: స్టార్ మా లోగో చేంజ్". telugu news | Manalokam.com. Retrieved 6 September 2020.
  11. "Star Maa launches fresh identity of network channels". exchange4media.
  12. "Star Maa serials and shows on hotstar". Hotstar.
  13. http://www.indiantelevision.com/release/y2k10/aug/augrel28.php
  14. "Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast". Indian Television. 7 June 2017. Retrieved 2 September 2019.

14. https://manalokam.com/cinema/bigg-boss-4-telugu/star-maa-logo-change.html/

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