BBK Electronics

BBK Electronics Corporation (广东步步高电子工业有限公司) is a Chinese multinational conglomerate specializing in electronics such as television sets, MP3 players, digital cameras and smartphones.

BBK Electronics
Native name
广东步步高电子工业有限公司
TypePrivate[1]
IndustryConsumer electronics
Founded1998 (1998)
FounderDuan Yongping
Headquarters
Dongguan, Guangdong
,
China
Area served
Worldwide
ProductsSmartphones
Powerbanks
Smart TVs
Hi-fi
Home theatre
Audiovisual
Brands
Websitewww.gdbbk.com
Footnotes / references
[2][3]
BBK Electronics
Simplified Chinese广东步步高电子工业有限公司
Traditional Chinese廣東步步高電子工業有限公司
Literal meaningGuangdong Bu Bu Gao Electronics Industrial Corporation Ltd.[lower-alpha 1]

Corporate operations

BBK Electronics Corporation markets smartphones under the Oppo,[4] Vivo,[5][6] OnePlus,[7] Realme and iQOO(a sub-brand of Vivo)[8] brands. It also markets Blu-ray players, headphones, headphone amplifiers and smartwatches under Oppo Digital brand.[9][10] In March 2019, BBK Electronics announced iQOO as its newest member and is also a performance sub-brand.[11]

BBK Electronics' headquarters and production base are located in Chang'an, Dongguan.[12] The corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[13] It is the highest taxpayer in Chang'an.[14]

In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.[15]

Notes
  1. Bu Bu Gao (步步高) is a Chinese word that means "rising step by step", or "reaching a higher level with each step".

References
  1. "Profile". Bloomberg. Retrieved 29 October 2014.
  2. Kelly Yamanouchi (6 August 2007). "Chinese invest in Frontier". The Denver Post. Retrieved 24 March 2008.
  3. "Toshiba cries foul over threat by Chinese DVD players". Taipei Times. 10 May 2002. p. 19. Retrieved 24 March 2008.
  4. "Introduction to BBK (OPPO) Company". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 23 April 2016. Retrieved 29 October 2014.
  5. "SENHENG IS NOW OFFERING THE PERFECT SELFIE NATIONWIDE | Vivo Malaysia". vivo.com. PRNewswire. 10 August 2017. Archived from the original on 4 January 2018. Retrieved 24 September 2018. vivo was founded in 2009 as a sub-brand of BBK Electronics.
  6. "The OnePlus 6 is more than just a rebranded Oppo". 15 June 2015. Retrieved 31 January 2019.
  7. Wong, Shine (26 April 2014). "Picture proving Oneplus is wholly-owned sub-brand of OPPO". Gizmochina. Retrieved 6 May 2020.
  8. "Vivo's sub brand, iQOO set to enter India with 5G smartphone". The Economic Times. 23 January 2020.
  9. Colin, David (7 July 2005). "A Winning Digital DVD Player". Projector Central. So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
  10. Beamish, David. "Review: OPPO Digital DV-971H (US - DVD)". dvdactive. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
  11. imoo - a new brand for mobile phones emerges in China
  12. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014.
  13. "Profile". Bloomberg. Retrieved 29 October 2014.
  14. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an.
  15. "BBK is second largest smartphone manufacturer". Electronics Weekly. 26 May 2017.
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