Football broadcast in India

Football broadcast in India is dominated by branded sports networks Star India and Sony India (on television) and Star India, Facebook India and Sony India on the OTT platforms.[1][2] Indian sports rights market was worth around $1.1 billion in 2019 (with the digital videos accounting for around 20% share).[2] However, non-cricket (football, kabaddi, tennis, badminton, and wrestling) events only represent 13% of the value of sports rights.[2][1] Football usually takes a distant second spot in Indian on-ground sponsorship revenue (around $20 million in 2019).[3] Television audience figures remain highly important in India (though branded sports networks are pay-television broadcasters, they generate a large portion of their revenue from advertising).[4]

“Star Sports had bagged the English Premier League rights in 2013 for $145 million over three years, or just over $48 million per year, before renewing the deal in 2016 until the 2018-19 season at an undisclosed amount. Assuming the rights value doubles for the next cycle to around $100 million per year, it’s still less than half of what the IPL [cricket] media rights are expected to go for.

Jaideep Vaidya, Scroll

“Sony has great global properties, but they are very niche for the Indian market...Those properties don’t have the kind of numbers that will make an impact for the channel...FIFA tournaments don’t happen too frequently. The Champions League gets interest only towards the latter stages, and the matches take place late at night in India.”

Indranil D. Blah (Kwan), Scroll

The following are major sports channels in India.

Conglomerate Channel(s) OTT Platform
Star India
  • Star Sports 1 (SD & HD)
  • Star Sports 2 (SD & HD)
  • Star Sports 3 (SD)
  • Star Sports 1 Select (SD & HD)
  • Star Sports 2 Select (SD & HD)
  • Star Sports First
 Disney+ Hotstar
Sony India
  • Sony Six (SD & HD)
  • Sony Ten 1 (SD & HD)
  • Sony Ten 2 (SD & HD)
  • Sony Ten 3 (SD & HD)
 SonyLIV
Facebook India None Facebook[5]

Indian competitions
League/Cup

(or)

Competition

 Television Rights OTT Rights
Conglomerate Channel(s) Conglomerate Platform
Indian Super League Star India Star Sports 2[6] Star India Disney+ Hotstar[6]
Reliance Jio Jio TV[6]
I-League Lex Sportel 1Sports[7] Facebook India Facebook[7]
Dream Sports FanCode[7]
I-League 2nd Division Lex Sportel 1Sports Facebook India Facebook India

(Final Round)

Durand Cup
Super Cup

International Club Football Leagues/Cups
League/Cup

(or)

Competition

 Television Rights OTT Rights
Conglomerate Channel(s) Conglomerate Platform
Premier League Star India Star Sports Select 1[8] Star India Disney+ Hotstar[8]
EFL Championship Viacom[9] Colors Infinity Reliance Jio Jio TV
EFL Cup Viacom Colors Infinity Reliance Jio Jio TV
FA Cup Sony India Sony India SonyLIV
FA Community Shield Sony India Sony India SonyLIV
La Liga None[5] Facebook India Facebook Watch[5][10]
Copa del Rey None None
Supercopa de España None None
Bundesliga None[11] Dream Sports FanCode[11]
DFB-Pokal None German Football YouTube Channel
Coppa Italia None Serie A YouTube channel
Supercoppa Italiana None Serie A YouTube channel
Serie A Sony India[12] Sony Ten 2/3 Sony India SonyLIV[12]
UEFA Champions League Sony Six and Sony Ten 1/2/3
UEFA Europa League Sony Six and Sony Ten 1/2/3
Ligue 1 TV5Monde will show select matches (mainly PSG ones) with French commentary[13]
Eredivisie Eurosport India Dream Sports FanCode[14]
Major League Soccer Discovery India Eurosport India[15]

International Football
League/Cup

(or)

Competition

 Television Rights OTT Rights
Conglomerate Channel(s) Conglomerate Platform
FIFA World Cup Sony India[16] Sony Ten 2 and

Sony ESPN[16]

 Sony India SonyLIV[16]
Reliance Jio Jio TV[16]
Bharti Airtel Airtel TV[16]
Tata Sky Tata Sky Watch[16]
Copa América None[17]
UEFA Euro Sony India[18] Sony Ten 2/3 Sony India SonyLIV[18]
AFC Asian Cup Star India[19] Star Sports Star India Disney+ Hotstar[19]

References
  1. Vaidya, Jaideep. "The sports broadcasting war". Scroll.
  2. Tewari, Saumya (2020-03-06). "Sports rights in India expected to touch $1.3 bn by 2024". Mint.
  3. "Sports sponsorship in India crossed Rs 9000 crore in 2019, says ESP Properties report". Scroll.
  4. "Star snatches Cricket South Africa rights in India from Sony". SportBusiness Media. 2020-03-27.
  5. "La Liga 2020". The Indian Express. 2020-06-14.
  6. "Indian Super League 2019-20". News18 Sports. 7 March 2020.
  7. "I-League 2019-20". News18 Sports. 17 February 2020.
  8. "Premier League". Hindustan Times. 17 June 2020.
  9. "EFL". www.efl.com.
  10. Martin, Richard (2018-08-14). "Liga announces landmark free-to-air deal with Facebook in India". Reuters.
  11. "Bundesliga". Bundesliga.
  12. "Sony retains media rights for Champions League in India". Mint. 2018-08-30.
  13. "Ligue 1". News18.
  14. "Eredivisie (Broadcasters)". Eredivisie.
  15. "Eurosport TV Schedule". eurosport.co.in. Discovery India.
  16. "FIFA World Cup 2018". NDTV.
  17. "Copa America 2019". The Indian Express. 2019-06-28.
  18. UEFA.com (2019-11-16). "Where to watch the EURO 2020 qualifiers". UEFA.
  19. "AFC Asian Cup". Outlook Magazine. 31 December 2018.
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