UEFA Euro 2008 broadcasting rights

This is the article listing about the broadcasting rights for UEFA Euro 2008. Previously UEFA had sold the rights to the tournament through the European Broadcasting Union (EBU) but for 2008 they worked through the sales agency Sportfive, with which UEFA expected it can increase by more than 600 million the revenue that it can generate.[1]

Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted.[2] In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France and Italy.[3] The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.[4]

UEFA and free-to-air television

UEFA kept a policy that each country should be able to watch their own team on free-to-air television. However, UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the United Kingdom and Belgium were pay television unable to bid for any of the live broadcasting rights.[5] UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.[6]

Broadcasters

UEFA
Territory Rights holder Ref
Albania [7]
Armenia Armenia 1 [8]
Austria ORF [9]
Azerbaijan Lider TV [7]
Belarus ONT [7]
Belgium [8]
Bosnia and Herzegovina BHRT [8]
Bulgaria Diema [8]
Croatia HRT [7]
Cyprus [8]
Czech Republic Prima TV [8]
Denmark [10]
Estonia ERR [8]
Europe Eurosport [11]
Finland [8]
France [12]
Georgia Rustavi 2 [7]
Germany [13]
Greece [14][8]
Hungary [15]
Iceland RÚV [7]
Ireland RTÉ [16]
Israel Charlton [8]
Italy RAI [17]
Kazakhstan Khabar [7]
Kosovo RTK [8]
Latvia
  • LTV
  • Pervy Baltiysky Kanal Latvia
 [8]
Lithuania LRT [8]
Macedonia Alsat-M [8]
Republic of Moldova Prime [8]
Montenegro TV In [8]
Netherlands NOS [18]
Norway [10]
Poland Polsat [19]
Portugal [20]
Romania TVR [8]
Russia [21]
Serbia RTS [22]
Slovakia STV [8]
Slovenia TV3 [8]
Slovenia TV3 [7]
Spain [23]
Sweden [10]
Switzerland SRG SSR [24]
Turkey [8]
Ukraine
  • NTU
  • Poverkhnost
 [8]
United Kingdom [25]

Rest of the world
Territory Rights holder Ref
Australia [26]
Brazil [27]
Canada [28]
Chile Canal 13 [27]
China [29]
Fiji Fiji Television [8]
Hong Kong now TV [30]
Indonesia [8]
Japan [29]
Latin America [30][8]
Macau TDM [8]
Malaysia [31][32]
Mongolia C1 Television [8]
Myanmar MRTV [8]
Middle East Al Jazeera [30]
New Zealand [8]
North Africa Al Jazeera [30]
North America [30]
Philippines Solar Entertainment Corporation [8]
Singapore StarHub [33]
South Africa [34][35]
South Asia ESPN Star Sports [30]
South Korea [8]
Sub-Saharan Africa [35]
Thailand [8]
Venezuela Meridiano Televisión [8]
Vietnam VTV [36]

References
  1. "EBU loses Euro 2008 to Sportfive". C21Media. 2 May 2005. Retrieved 7 April 2013.
  2. "Euro 2008 TV deals not coming through". euFootball.biz. 26 March 2007. Archived from the original on 13 June 2008. Retrieved 15 June 2008.
  3. "Sportfive to conclude Euro 2008 TV rights deal in Spain". euFootball.biz. 23 November 2007. Archived from the original on 25 January 2008. Retrieved 15 June 2008.
  4. Reid, David (13 June 2008). "Euro 2008 takes on web pirates". BBC News. Retrieved 7 April 2013.
  5. Scott, Matt (13 June 2008). "French bets ruling could be windfall for sport". London: The Guardian. Retrieved 14 June 2008.
  6. "Uefa eyes change to free TV football". BBC News. 6 June 2008. Retrieved 14 June 2008.
  7. "Completion of further UEFA EURO 2008™broadcaster rights sales". UEFA.com. 16 February 2007. Retrieved 7 April 2013.
  8. "UEFA EURO 2008™ TV Broadcast Rights Sales" (PDF). UEFA. UEFA.com. Retrieved 7 April 2013.
  9. "UEFA signs host country broadcaster ORF for UEFA EURO 2008™". UEFA.com. 14 September 2007. Retrieved 7 April 2013.
  10. "UEFA announces UEFA EURO 2008™ broadcast partners in Scandinavia". UEFA.com. 4 December 2006. Retrieved 7 April 2013.
  11. Shepherd, Robert (15 January 2008). "Eurosport pens Euro 2008 deal". Broadcastnow. Retrieved 7 April 2013.
  12. "UEFA EURO 2008™ broadcast rights sold in France". UEFA.com. 25 May 2007. Retrieved 7 April 2013.
  13. "EM 2008 auf ARD und ZDF". ARD. Ard.de. Retrieved 7 April 2013.
  14. "First UEFA EURO 2008™ broadcast partner announced". UEFA.com. 26 January 2006. Retrieved 7 April 2013.
  15. "UEFA announces UEFA EURO 2008™ broadcast partners in Hungary". UEFA.com. 7 August 2006. Retrieved 7 April 2013.
  16. "RTÉ to broadcast UEFA EURO 2008™ in Ireland". UEFA.com. 24 August 2007. Retrieved 7 April 2013.
  17. "UEFA announces Italian UEFA EURO 2008™ broadcast partner". UEFA.com. 14 July 2006. Retrieved 7 April 2013.
  18. "UEFA announces next UEFA EURO 2008™ broadcaster partner". UEFA.com. 1 June 2006. Retrieved 7 April 2013.
  19. "Telewizja Polsat S.A. to broadcast UEFA EURO 2008™ in Poland". UEFA.com. 25 April 2007. Retrieved 7 April 2013.
  20. "UEFA announces UEFA EURO 2008™ broadcast partners in Portugal". UEFA.com. 30 November 2006. Retrieved 7 April 2013.
  21. Kozlov, Vladimir (24 January 2011). "Keep sports free, Mutko urges". The Moscow News. Retrieved 7 April 2013.
  22. "RTS to broadcast UEFA EURO 2008 in Serbia". Sport Business. 8 November 2007. Retrieved 7 April 2013.
  23. "UEFA Euro 2008. La cuenta atrás". Cuatro. Cuatro.com. Retrieved 7 April 2013.
  24. "UEFA signs host country broadcaster SRG SSR idée suisse for UEFA EURO 2008™". UEFA.com. 20 March 2007. Retrieved 7 April 2013.
  25. "BBC and ITV to broadcast UEFA EURO 2008™ in the United Kingdom". UEFA.com. 16 November 2007. Retrieved 7 April 2013.
  26. Addington, Tim (3 December 2007). "SBS gets eight live Euro 2008 games". B&T. Retrieved 7 April 2013.
  27. "Canal 13 and Globosat secure Euro 2008 rights". Sport Business. 7 February 2008. Retrieved 7 April 2013.
  28. "TSN, Rogers Sportsnet Combine on Euro Coverage". TSN. 5 August 2008. Retrieved 7 April 2013.
  29. "UEFA EURO 2008™ media rights deals in Asia". UEFA.com. 7 January 2007. Retrieved 7 April 2013.
  30. "EURO 2008™ Media Rights Ex-Europe awarded". UEFA.com. 8 December 2006. Retrieved 7 April 2013.
  31. "'Free' football for all". New Straits Times. 1 March 2012. Retrieved 7 April 2013.
  32. "Astro to have comprehensive coverage of Euro 2008 and Beijing Olympic Games". The Star. 5 April 2008. Retrieved 7 April 2013.
  33. "UEFA agrees UEFA EURO 2008™ TV deal Singapore". Sport Business. 8 February 2008. Retrieved 7 April 2013.
  34. "SABC obtains right to show half of UEFA Euro 2008 Final matches". Media Update. 27 June 2008. Retrieved 7 April 2013.
  35. "SuperSport wins UEFA Euro 2008 rights in Africa". Sport Business. 29 November 2007. Retrieved 7 April 2013.
  36. "VTV giành bản quyền phát sóng EURO 2008". VietBao. 22 November 2007. Retrieved 7 April 2013.
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