Ford Motor Company Assembly Plant (Atlanta)

The Ford Motor Company Assembly Plant at 699 Ponce de Leon Avenue[2] in the Poncey-Highland neighborhood of Atlanta, Georgia was the headquarters of the Ford Motor Company's southeastern US operations from 1915 to 1942. As a result of good sales in Atlanta, and a desire to decentralize production, Ford established a combined assembly, sales, service and administration facility on Ponce de Leon Avenue, selling a peak of 22,000 vehicles per year. The assembly plant produced Model Ts, Model As and V-8s until 1942, when the plant was sold to the War Department and a new plant was opened in the Atlanta suburb of Hapeville.

Ford Motor Company Assembly Plant
LocationAtlanta, Georgia
Coordinates33°46′22″N 84°21′52″W
Built1914
ArchitectJohn Graham
NRHP reference No.84001080[1]
Added to NRHPMay 10, 1984

The 150,000 square feet (14,000 m2) building was designed by Ford's in-house architect, John Graham. An office block in the front was backed by a multi-story loft-style assembly plant.[3]

The War Department used the building as a storage depot and as administrative offices. Sold for development in 1979, the building is now known as Ford Factory Square or the Ford Factory Lofts and is occupied by apartments and retail shops. Architects for the adaptive reuse project were Bradfield Associates.[4]

The Kroger supermarket at the Ford Factory is inspiration for the meme Murder Kroger.

  • Ford Factory under construction 1914
  • Front and side view of the Ford Assembly Plant from Ponce de Leon Avenue
  • Back and side view of the plant
  • Close-up view of the back of the plant; Ponce City Market (formerly the Sears building, then City Hall East) in background
  • Side view of plant entrance fronting Ponce de Leon Avenue; Sears building (with tower) in background
  • East side of Ford Factory Lofts seen from the BeltLine trail, 2012


References
  1. "National Register Information System". National Register of Historic Places. National Park Service. April 15, 2008.
  2. Google Maps location
  3. Sams, Gerald W. (ed): "AIA Guide to the Architecture of Atlanta", page 199. University of Georgia Press, 1993.
  4. "Atlanta: A National Register of Historic Places Travel Itinerary". Ford Motor Company Assembly Plant. National Park Service. 2008-07-03.

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