Greycroft

Greycroft was founded in 2006 by venture capital pioneer Alan Patricof. He previously founded Apax Partners, one of Europe's largest private equity groups with $50 billion under management.[8][9] Patricof's transition is linked to a renewed desire for early-stage investing.[10] Patricof is known for his investments and involvement with companies such as AOL, Apple Inc., Office Depot, and New York (magazine).[11]

Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006,[12]Greycroft II with $131 million in 2010,[12] Greycrift IV with $200 million fund in 2015,[13]Greycroft IV with $250 million in 2018,[14] Greycroft V with $250 million in 2018,[15] and Greycroft VI with $310 million in 2020.[16] In 2014, Greycroft raised its first growth fund, Greycroft Growth, with $200 million.[17]

The company’s growth funds allow for investment in growth stage deals with commitments starting at $10 million and scaling up to $35 million. Following the success of the firm's later stage investments, Greycroft raised Greycroft Growth II with $250 million in 2017.[18]Greycroft raised Greycroft Growth III, a $368 million growth fund in 2020.[19][20]

The firm is investing from two funds today:[21]

• Greycroft V: $250 million venture fund
• Greycroft Growth II: $256 million growth-stage fund

The venture fund (Greycroft IV) invests between $100,000 and $5 million in a first check, while the growth fund invests up to $35 million in a company. These two funds enable the firm to support entrepreneurs at any stage, from inception through exit.[21]

Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.[22]

The firm's notable investments include:

• Braintree, acquired by PayPal for $800 million in 2013[23]
• Buddy Media, acquired by Salesforce.com for $800 million in 2012[24]
• Candid, raised a $63.4 million Series B round in 2019[25]
• Maker Studios, acquired by Disney for $950 million in 2014[26]
• Plated.com, acquired by Albertsons for $200 million in 2017[27][28]
• Munchery, ceased operations in 2019[29]
• Osmosis, raised a $4 million Series A round in 2019[30]
• Selerio, acquired by Streem in 2019[31]
• Trunk Club, acquired by Nordstrom for $350 million in 2014[32]
• Venmo, acquired by PayPal for $800 million in 2016[33]
• Boxed, raised $6.5M in 2014[34]
• Scopely, raised $200M Series D round in 2019[35]
• Yeahka, IPO executed on Hong Kong Stock Exchange in 2020[36]
• BrightHealth, raised $200M Series C in 2018[37]
• Anine Bing, raised $15M Series A in 2018[38]
• App Annie, raised $63M Series E in 2016[39]
• Thrive Market, raised $111M Series B in 2016[40]
• The Real Real, whose IPO was executed in June 2019 and listed to Nasdaq[41]
• Flutterwave, raised $35M Series B in 2019[42]
• Acorns, raised $105M Series E round in 2019[43]
• Icertis, became a "unicorn" and raised a $115M Series E in 2019[44]
• Public.com, raised $15M Series B in 2020[45]
• LEX Markets, raised $4M Seed in 2019[46]
• Axios, raised $20M Series B  in 2017[47]
• Huffington Post, sold to AOL for $315M in 2011[48]