History of the Los Angeles Rams

On January 12, 1946, Dan Reeves was denied a request by the other National Football League (NFL) owners to move his team, the Cleveland Rams to Los Angeles and the then-103,000-seat Los Angeles Memorial Coliseum.[1] Reeves threatened to end his relationship with the NFL and get out of the professional football business altogether unless the Rams transfer to Los Angeles was permitted.[1][2][3] A settlement was reached and, as a result, Reeves was allowed to move his team to Los Angeles.[1][4][5][6] Consequently, the NFL became the first professional coast-to-coast sports entertainment industry.[1]

From 1933, when Joe Lillard left the Chicago Cardinals, through 1946, there were no Black players in American professional football.[7] After the Rams had received approval to move to Los Angeles, the Rams entered into negotiations to lease the Los Angeles Memorial Coliseum. The Rams were advised that a precondition to them getting a lease was that they would have to integrate the team with at least one African-American; the Rams agreed to this condition.[8][9][10][11] Subsequently, the Rams signed Kenny Washington on March 21, 1946.[12][13][14] The signing of Washington caused "all hell to break loose" among the owners of the NFL franchises.[15] The Rams added a second black player, Woody Strode, on May 7, 1946, giving them two black players going into the 1946 season.

The Rams were the first team in the NFL to play in Los Angeles (the 1926 Los Angeles Buccaneers were strictly a road team), but they were not the only professional football team to play its home games in the Coliseum between 1946 and 1949. The upstart All-America Football Conference had the Los Angeles Dons compete there as well. Reeves was taking a gamble that Los Angeles was ready for its own professional football team – and suddenly there were two in the City of Angels. Reeves was proved to be correct when the Rams played their first pre-season game against the Washington Redskins in front of a crowd of 95,000 fans. The team finished their first season in L.A. with a 6–4–1 record, second place behind the Chicago Bears. At the end of the season Walsh was fired as head coach. The Coliseum would be the home of the Rams for more than 30 years (the Dons merged with them in late 1949),[16] but the facility was already over 20 years old on the day of the first kickoff. In 1948, halfback Fred Gehrke painted horns on the Rams' helmets, making the first modern helmet emblem in pro football.[17]

The Rams' play-by-play announcer from 1937 through 1965 was Robert J. "Bob" Kelley, known as "The Voice of the Rams", also broadcast for NCAA teams Notre Dame and Michigan football as well as the Los Angeles Angels Pacific Coast League team and American League team. Kelley had an early evening talk show on L.A. radio station KMPC, that was considered by most sports enthusiasts as highly entertaining. Kelley was generally considered a Legend and a true professional, one of the great radio, play-by-play announcers of our time. At the beginning of the 1951 World Championship game after the kickoff, Kelley was able to cite every player on the field prior to the first snap from scrimmage, an 80-yard touchdown ("and I think he's going to go all the way").

Elroy Hirsch spent nine seasons with the Los Angeles Rams from 1949 to 1957.

The Rams' first heyday in Southern California was from 1949 to 1955, when they played in the pre-Super Bowl era NFL Championship Game four times, winning once in the 1951. During this period, they had the best offense in the NFL, even though there was a quarterback change from Bob Waterfield to Norm Van Brocklin in 1951. The defining Offensive players of this period were wide receiver Elroy Hirsch, Van Brocklin and Waterfield. Teamed with fellow Hall of Famer Tom Fears, Hirsch helped create the style of Rams football as one of the first big play receivers. During the 1951 Championship season, Hirsch posted a then stunning 1,495 receiving yards with 17 touchdowns. The popularity of this wide-open offense enabled the Los Angeles Rams to become the first pro football team to have all their games televised in 1950.

In the late 1950s and early 1960s, the Los Angeles Rams went from being the only major professional sports franchise in Southern California and Los Angeles to being one of five. The Los Angeles Dodgers moved from Brooklyn in 1958, the Los Angeles Chargers of the upstart AFL was established in 1960, the Los Angeles Lakers moved from Minneapolis in 1960, and the Los Angeles Angels were awarded to Gene Autry in 1961. In spite of this, the Rams continued to thrive in Southern California. In the first two years after the Dodgers moved to California, the Rams drew an average of 83,681 in 1958 and 74,069 in 1959. The Rams were so popular in Los Angeles that the upstart Chargers chose to relocate to San Diego rather than attempt to compete with the immensely popular Rams. The Los Angeles Times put the Chargers plight as such: "Hilton [the Chargers owner at the time] quickly realized that taking on the Rams in L.A. was like beating his head against the wall."[18]

During this time, the Rams were not as successful on the field as they had been during their first decade. The team's combined record from 1957 to 1964 was 24–35–1 (.407), but the Rams continued to fill the cavernous Los Angeles Memorial Coliseum on a regular basis. While the National Football League's average attendance ranged from the low 30,000s to the low 40,000s during this time, the Rams were drawing anywhere from 10,000 to 40,000 fans more than the league average. In 1957, the Rams set the all-time NFL attendance record that stood until 2006 and broke the 100,000 mark twice during the 1958 campaign.[19][20]

The Rams posted losing records in all but two seasons between 1956 and 1966. In those two seasons, the club finished with a 6 and 6 record in 1957 followed by an 8 and 4 mark and a strong second place showing the next year. Led by business executive Pete Rozelle's shrewd understanding of how to use television as a (then) revolutionary promotional device, the Rams remained a business success despite the team's poor record. In a 1957 game against the San Francisco 49ers, the Rams set a record for attendance for a regular-season NFL game (102,368 people). The Rams drew over 100,000 fans twice the following year.

The 1960s were defined by the Rams great defensive line of Rosey Grier, Merlin Olsen, Deacon Jones, and Lamar Lundy, dubbed the "Fearsome Foursome." It was this group of players who restored the on-field luster of the franchise in 1967 when the Rams reached (but lost) the conference championship under legendary coach George Allen. That 1967 squad would become the first NFL team to surpass one million spectators in a season, a feat the Rams would repeat the following year. In each of those two years, the L.A. Rams drew roughly double the number of fans that could be accommodated by their current stadium for a full season.

George Allen led the Rams from 1966 to 1970 and introduced many innovations, including the hiring of a young Dick Vermeil as one of the first special teams coaches. Though Allen would enjoy five straight winning seasons and win two divisional titles in his time with the Rams he never won a playoff game with the team, losing in 1967 to Green Bay 28–7 and in 1969 23–20 to Minnesota. Allen would leave after the 1970 season to take the head coaching job for the Washington Redskins.

Quarterback Roman Gabriel played eleven seasons for the Rams dating from 1962 to 1972. From 1967 to 1971, Gabriel led the Rams to either a first- or second-place finish in their division every year. He was voted the MVP of the entire NFL in 1969, for a season in which he threw for 2,549 yards and 24 TDs while leading the Rams to the playoffs. During the 1970 season, Gabriel combined with his primary receiver Jack Snow for 51 receptions totaling 859 yards. This would prove to be the best season of their eight seasons as teammates.

In 1972, Chicago industrialist Robert Irsay purchased the Rams for $19 million and then traded the franchise to Carroll Rosenbloom for his Baltimore Colts and cash. The Rams remained solid contenders in the 1970s, winning seven straight NFC West championships between 1973 and 1979. Though they clearly were the class of the NFC in the 1970s along with the Dallas Cowboys and Minnesota Vikings, they lost the first four conference championship games they played in that decade, losing twice each to Minnesota (1974, 1976) and Dallas (1975, 1978) and failing to win a league championship.

Wordmark logo, used by the Rams from 1973 to 1984

Jack Youngblood giving his Pro Football Hall of Fame induction speech in 2001

The Rams' coach for this run was Chuck Knox, who led the team through 1977. The Chuck Knox-coached Rams featured an unremarkable offense carried into the playoffs annually by an elite defensive unit. The defining player of the 1970s L.A. Rams was Jack Youngblood. Youngblood was called the 'Perfect Defensive End' by fellow Hall of Famer Merlin Olsen. His toughness was legendary, notably playing on a broken leg during the Rams' run to the 1980 Super Bowl. His blue-collar ethic stood in opposition to the perception that the Rams were a soft 'Hollywood' team. However, several Rams players from this period took advantage of their proximity to Hollywood and crossed over into acting after their playing careers ended. Most notable of these was Fred Dryer, who starred in the TV series Hunter from 1984 to 1991, as well as Olsen, who retired after 1976. During the 1977 offseason, the Rams, looking for a veteran quarterback, acquired Joe Namath from the Jets. In spite of a 2–1 start to the regular season, Namath's bad knees rendered him nearly immobile and after a Monday night defeat in Chicago, he never played again. With Pat Haden at the helm, the Rams won the division and advanced to the playoffs, but lost at home to Minnesota. Chuck Knox left for the Bills in 1978, after which Ray Malavasi became head coach. Going 12–4, the team won the NFC West for the sixth year in a row and defeated the Vikings, thus avenging their earlier playoff defeat. However, success eluded them again as they were shut out in the NFC Championship by the Cowboys.

The Rams lost to the Steelers 19–31 in Super Bowl XIV

Ironically, it was the Rams' weakest divisional winner (an aging 1979 team that only achieved a 9–7 record) that would achieve the team's greatest success in that period. Led by third-year quarterback Vince Ferragamo, the Rams shocked the heavily favored and two-time defending NFC champion Dallas Cowboys 21–19 in the Divisional Playoffs, then shut out the upstart Tampa Bay Buccaneers 9–0 in the conference championship game to win the NFC and reach their first Super Bowl. Along with Ferragamo, key players for the Rams were halfback Wendell Tyler, offensive lineman Jackie Slater, and Pro Bowl defenders Jack Youngblood and Jack "Hacksaw" Reynolds.

The Rams' opponent in their first Super Bowl was the defending champion Pittsburgh Steelers. The game would be a virtual home game for the Rams as it was played in Pasadena at the Rose Bowl. Although some oddsmakers set the Rams as a 10½ point underdog, the Rams played Pittsburgh very tough, leading at halftime 13–10 and at the end of the third quarter 19–17. In the end, however, the Steelers finally asserted themselves, scoring two touchdowns in the 4th quarter and completely shutting down the Rams offense to win their fourth Super Bowl, 31–19.

Anaheim Stadium, the home of the Los Angeles Rams from 1980 to 1994

Prior to the 1979 NFL season, owner Carroll Rosenbloom died in a drowning accident, and his widow, Georgia Frontiere, inherited 70 percent ownership of the team. Frontiere then fired stepson Steve Rosenbloom and assumed total control of Rams operations. As had been planned prior to Rosenbloom's death, the Rams moved from their longtime home at the Coliseum to Anaheim Stadium in nearby Orange County in 1980.

The reason for the move was twofold. First, the NFL's blackout rule forbade games from being shown on local television if they did not sell out within 72 hours of the opening kickoff. As the Los Angeles Memorial Coliseum seated 92,604 at the time, it was rarely possible to sell that many tickets even in the Rams' best years, and so most Rams home games were blacked out. Second, this move was following the population pattern in Southern California. During the 1970s and 1980s, the decline of manufacturing industries in the northeastern United States combined with the desire of many people to live in a warmer climate caused a large-scale population shift to the southern and western states. As a result, many affluent new suburbs were built in the Los Angeles area. Anaheim Stadium was originally built in 1966 to be the home of the California Angels. To accommodate the Rams' move, the ballpark was reconfigured and enclosed to accommodate a capacity of 69,008 in the football configuration. With their new, smaller home, the Rams had no problem selling out games.

The Rams playing in their inaugural season at Anaheim Stadium in 1980

In 1980, the team posted an 11–5 record, but only managed a wild card spot and were sent packing after a loss to the Cowboys. Age and injuries finally caught up with the Rams in 1981, as they only won six games and missed the playoffs for the first time in nine years. After the 1982 season was shortened to nine games by a strike, the Rams went 2–7, the team's worst season since 1962, when they won only 1 game.

In 1982, the Oakland Raiders moved to Los Angeles and took up residence in the Rams' then-former home, the Los Angeles Memorial Coliseum. The combined effect of these two moves was to divide the Rams' traditional fanbase in two. This was coupled with the early 1980s being rebuilding years for the club, while the Raiders were winners of Super Bowl XVIII in the 1983 season. Meanwhile, the Los Angeles Lakers won championships in 1980 and 1982 en route to winning five titles in that decade, the Los Angeles Dodgers won the World Series in 1981 and 1988, and even the Los Angeles Kings made a deep run in the playoffs in 1982. As a result, the Rams declined sharply in popularity during the 1980s even though the team remained a playoff contender during the decade.

Eric Dickerson, one of the best running backs in history, was most famous for his time with the Los Angeles Rams. In 1984, Dickerson rushed for 2,105 yards in the season, a record that still stands today.

The hiring of coach John Robinson in 1983 provided a needed boost for pro football in Orange County. The former USC coach began by cutting the aged veterans left over from the 1970s teams. His rebuilding program began to show results when the team rebounded to 9–7 in 1983 and defeated Dallas in the playoffs. However, the season ended after a rout at the hands of the soon-to-be champion Redskins. Another trip to the playoffs in 1984 saw them lose to the Giants. They made the NFC Championship Game in 1985 after winning the division, where they would be shut out by the eventual champion Chicago Bears 24–0.

The most notable player for the Rams during that period was running back Eric Dickerson, who was drafted in 1983 out of SMU and won Rookie of the Year. In 1984, Dickerson rushed for 2,105 yards, setting a new NFL record. Dickerson would end his five hugely successful years for the Rams in 1987 by being traded to the Indianapolis Colts for a number of players and draft picks after a bitter contract dispute, shortly after the players' strike that year ended. Dickerson was the Rams' career rushing leader until 2010, with 7,245 yards. Despite this trade, the Rams remained contenders due to the arrival of the innovative offensive leadership of Ernie Zampese. Zampese brought the intricate timing routes he had used in making the San Diego Chargers a state-of-the-art offense. Under Zampese, the Rams rose steadily from 28th rated offense in 1986 to 3rd in 1990. The late 1980s Rams featured a gifted young QB in Jim Everett, a solid rushing attack and a fleet of talented WRs led by Henry Ellard.

Dickerson (29) rushing through the Cowboys' defense in the 1985 NFC Divisional Playoff game

After a 10–6 season in 1986, the Rams were booted from the playoffs by Washington. After one game of the 1987 season was lost to the players' strike, the NFL employed substitutes, most of which were given derogatory nicknames (in this case the Los Angeles Shams). After a 1–2 record, the Rams' regulars returned, but the team only went 6–9 and did not qualify for the postseason.

The Rams managed to return in 1988 with a 10–6 record, but then were defeated by Minnesota in the wild card round. Los Angeles won the first five games of 1989, including a sensational defeat of the defending champion 49ers. They beat the Eagles in the wild card game, then beat the Giants in overtime before suffering a 30–3 flogging at the hands of the 49ers in the NFC Championship Game.

Although it wasn't apparent at the time, the 1989 NFC Championship Game was the end of an era. The Rams did not have another winning season in their first stint in Los Angeles. They crumbled to 5–11 in 1990, followed by a 3–13 season in 1991.

The Rams hosting the Atlanta Falcons at Anaheim Stadium in 1991

Robinson was fired at the end of the 1991 season. The return of Chuck Knox as head coach, after Knox’ successful stints as head coach of the Buffalo Bills and Seattle Seahawks, would not boost the Rams’ fortunes. His run-oriented offense marked the end of the Zampese tenure in 1993. Knox’ game plans called for an offense that would be steady, if unspectacular. Unfortunately for the Rams, Knox’ offense was not only aesthetically unpleasing but dull as well, especially by 1990s standards. The Rams finished last in the NFC West during all three years of Knox’ second stint, and were never a serious contender.

As the losses piled up and the team was seen as playing uninspired football, the Rams’ already dwindling fan base was reduced even further. By 1994, support for the Rams had withered to the point where they were barely part of the Los Angeles sports landscape. With sellouts becoming fewer and far between, the Rams saw more of their games blacked out in Southern California. One of the few bright spots during this time was Jerome Bettis, a bruising running back from Notre Dame. Bettis flourished in Knox’ offense, running for 1,429 yards as a rookie, and 1,025 in his sophomore effort.

As has become increasingly common with sports franchises, the Rams began to blame much of their misfortune on their stadium situation. With Orange County mired in a deep recession resulting largely from defense sector layoffs, the Rams were unable to secure a new or improved stadium in the Los Angeles area, which ultimately cast their future in Southern California into doubt.

The first half of the 1990s featured four straight 10-loss seasons, no playoff appearances, and waning fan interest. The return of Chuck Knox as head coach (after his successful stints as head coach of the Buffalo Bills and Seattle Seahawks), would not boost the Rams' fortunes. His run-oriented offense brought the end of Zampese's tenure, in 1993. John Shaw, the team's general manager, was perceived by some to continually squander NFL Draft picks on sub-standard talent. The offensive scheme was not only unspectacular to watch, but dull by 1990s standards—further alienating fans.

Team management traded quarterback Jim Everett, and released All-Pro linebacker Kevin Greene, which set the once-proud franchise further back. At this point, Georgia Frontiere blamed the poor front office decisions on their stadium situation. However, neither Orange County nor the city of Los Angeles were prepared to build a taxpayer-financed stadium just for the Rams. Claiming that Southern California was so unprofitable that the Rams would go bankrupt without a new stadium, Mrs. Frontiere decided to move the team.

Rams helmet from 1989 to 1994

Georgia Frontiere initially attempted to relocate the Rams to Baltimore,[21] but her fellow owners turned that proposal down. Mrs. Frontiere then sought to relocate the team to St. Louis. This move was initially voted down as well.[22][23] The other owners (led by Buffalo's Ralph Wilson, the Jets’ Leon Hess, the Giants' Wellington Mara, Washington's Jack Kent Cooke, Arizona's Bill Bidwill and Minnesota's John Skoglund) believed that the Rams’ financial problems were due to the Frontieres’ mismanagement.[24] When Georgia Frontiere threatened to sue the league, Commissioner Paul Tagliabue acquiesced to Frontiere's demands.

As part of the relocation deal, the city of St. Louis agreed to build a taxpayer-financed stadium, the Trans World Dome (now the Dome at America's Center) and guaranteed that the stadium's amenities would be maintained in the top 25 percent of all NFL stadiums. Frontiere waived the clause after a 10-year threshold period passed, as the city implemented a later plan to improve the stadium.

The move left many in the Los Angeles area, and many of those indifferent to the whole situation, embittered toward the NFL. That sentiment was best expressed by Fred Dryer, who at the time said "I hate these people (the organization and its owner) for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California." Steve Rosenbloom, the general manager of the team during Carroll Rosenbloom's tenure, opined that teams come and go, but for a team to leave Los Angeles—the second largest media market in America—for St. Louis (approximately the 18th-largest) was simply irresponsible and foolish, in spite of the notoriously fickle support of Los Angeles fans. With the Raiders moving from Los Angeles back to Oakland only a few months later, the NFL would have no franchise in Los Angeles for the first time in fifty seasons.

By 1995, the Rams franchise had withered to a mere shadow of its former self. Accusations and excuses were constantly thrown back and forth between the Rams fan base, ownership, and local politicians. Many in the fan base blamed the ownership of Georgia Frontiere for the franchise's woes, while ownership cited the out-dated stadium and withering fan support.

Frontiere finally gave up and decided to move the Rams to St. Louis. However, on March 15, 1995, the other league owners rejected Frontiere's bid to move the franchise by a 21–3–6 vote. Then-Commissioner Paul Tagliabue stated after rejecting the move, "This was one of the most complex issues we have had to approach in years. We had to balance the interest of fans in Los Angeles and in St. Louis that we appreciate very much. In my judgment, they did not meet the guidelines we have in place for such a move." The commissioner also added: "Once the bridges have been burned and people get turned off on a sports franchise, years of loyalty is not respected and it is difficult to get it back. By the same token, there are millions of fans in that area who have supported the Rams in an extraordinary way. The Rams have 50 years of history and the last 5 or so years of difficult times can be corrected."[25][26]

Frontiere, however, responded with a thinly veiled threat at a lawsuit. On April 12, 1995 the owners acquiesced to her demands, wary of going through a long, protracted legal battle. Tagliabue simply stated that "The desire to have peace and not be at war was a big factor" in allowing the Rams move to go forward. In a matter of a month, the vote had gone from 21–6 opposed to 23–6 in favor. Jonathan Kraft, son of Patriots owner Robert Kraft, elaborated on the commissioner's remarks by saying that "about five or six owners didn't want to get the other owners into litigation, so they switched their votes." Only six teams remained in opposition to the Rams move from Los Angeles: the Pittsburgh Steelers, New York Giants, New York Jets, Buffalo Bills, Arizona Cardinals, and Washington Redskins. After the vote was over, Steelers owner Dan Rooney publicly stated that he opposed the move of the Los Angeles Rams because "I believe we should support the fans who have supported us for years."[27]

While in St. Louis, the Rams played their first few home games at Busch Memorial Stadium before the Trans World Dome (now known as the Dome at America's Center) was completed during the middle of the 1995 season. Aided by an offense nicknamed "The Greatest Show on Turf", a period of success occurred between 1999 and 2004 when the team qualified for the playoffs in five out of those six seasons, including a win in Super Bowl XXXIV against the Tennessee Titans, and a loss to the New England Patriots in Super Bowl XXXVI. Other than that period of success, the St. Louis Rams repeatedly suffered losing seasons.

Within months of the moves of the Rams and Raiders, several NFL teams were rumored to be replacements. They included the Cleveland Browns, the Cincinnati Bengals, the Tampa Bay Buccaneers, and the Seattle Seahawks. However, the Browns moved to become the Baltimore Ravens in 1996 amid major controversy, and a new Browns team occupied a new stadium in 1999. The Bengals, Buccaneers and Seahawks, meanwhile, used L.A.'s vacancy as leverage to convince their cities to help finance new stadiums. Meanwhile, various entities proposed new stadiums in Los Angeles in an attempt to lure a team to the market.

The closest Los Angeles had come to getting a new NFL franchise prior to 2016 was the Seattle Seahawks. In March 1996, Seahawks owner Ken Behring moved office equipment and some athletic gear to the elementary school in Anaheim that once held Rams practices, hoping to get approval for a permanent move to Southern California.[28] He also had plans to change the team's name and colors if a move to Los Angeles was successful. Because of an owners' revolt, Behring halted the process and moved the equipment back to Seattle. Eventually, Paul Allen bought the team and kept it in Seattle by building Seahawks Stadium, now known as CenturyLink Field.

Los Angeles again came close to regaining an NFL team in 1999, when the NFL approved a new franchise, the league's 32nd, for Los Angeles, on the condition that the city and NFL agree on a stadium site and stadium financing.[29] Those agreements were never reached, and on October 6, 1999, the franchise was awarded to a Houston ownership group instead, which formed the Houston Texans.

During the Rams' 21-year absence from Los Angeles, the market had been used on many different occasions as leverage to finance new stadiums or upgrade existing venues. An excellent example of this was when Indianapolis Colts owner Jim Irsay's airplane appeared at Van Nuys Airport,[30] presumably for meetings with local officials on moving his team to Los Angeles. He eventually signed a deal to build a new venue in Indianapolis and Los Angeles continued to be without representation in the National Football League.

On January 31, 2014, both the Los Angeles Times and the St. Louis Post-Dispatch reported that Rams owner Stan Kroenke had purchased approximately 60 acres of land adjacent to the Forum in Inglewood, California. The purchase price was rumored to have been between $90 million and $100 million. Commissioner Roger Goodell represented that Mr. Kroenke informed the league of the purchase. As an NFL owner, any purchase of land in which a potential stadium could be built must be disclosed to the league. Kroenke subsequently announced plans to build an NFL stadium on the site, in connection with the owners of the adjacent 238-acre Hollywood Park site, Stockbridge Capital Group.[31] This development has further fueled rumors that the Rams intend to return its management and football operations to Southern California. The land was initially targeted for a Walmart Supercenter but Walmart could not get the necessary permits to build it. Kroenke is married to Ann Walton Kroenke who is a member of the Walton family and many of Kroenke's real estate deals have involved Walmart properties.

On January 5, 2015, the Los Angeles Times reported that Kroenke Sports & Entertainment and Stockbridge Capital Group were partnering up in developing a new NFL stadium on the Inglewood property owned by Kroenke. The project will include a stadium of 80,000 seats and a performance venue of 6,000 seats while reconfiguring the previously approved Hollywood Park plan for up to 890,000 square feet of retail, 780,000 square feet of office space, 2,500 new residential units, a 300-room hotel and 25 acres of public parks, playgrounds, open space and pedestrian and bicycle access. The stadium would likely be ready by 2018.[31]

In lieu of this, St. Louis countered with a stadium plan for the north riverfront area of downtown, with the hope of keeping the Rams in the city. On February 24, 2015, the Inglewood City Council approved the stadium plan and the initiative with construction on the stadium planned to begin in December 2015. On December 21, 2015, Construction was officially underway for the stadium on the Hollywood Park site.[32][33][34]

The Rams and the St. Louis CVC began negotiating deals to get the Rams home stadium, the Edward Jones Dome into the top 25 percent of stadiums in the league (i.e., top eight teams of the 32 NFL teams in reference to luxury boxes, amenities and overall fan experience). Under the terms of the lease agreement, the St. Louis CVC was required to make modifications to the Edward Jones Dome in 2005. However, then-owner, Georgia Frontiere, waived the provision in exchange for cash that served as a penalty for the city's noncompliance. The city of St. Louis, in subsequent years, made changes to the scoreboard and increased the natural lighting by replacing panels with windows, although the overall feel remains dark. The minor renovations which totaled about $70 million did not bring the stadium within the specifications required under the lease agreement; thus, keeping the Dome in a state of uncertainty.

On February 1, 2013, an Arbitrator (3 panel) selected to preside over the arbitration process found that the Edward Jones Dome was not in the top 25 percent of all NFL venues as required under the terms of the lease agreement between the Rams and the CVC. The Arbitrator (three panel) further found that the estimated $700 million in proposed renovations by the Rams was not unreasonable given the terms of the lease agreement. Finally, the city of St. Louis was ordered to pay the Rams attorneys' fees which totaled a reported $2 million.

Publicly, city, county and state officials expressed no interest in providing further funding to the Edward Jones Dome in light of those entities, as well as taxpayers, continuing to owe approximately $300 million more on that facility. As such, if a resolution was not reached by the end of the 2014 NFL season and the city of St. Louis remained non-compliant in its obligations under the lease agreement, the Rams would be free to nullify their lease and go to a year-to-year lease. Months later, the Rams scheduled to play in London, which violates the Edward Jones Dome's terms of lease.

Rally held at the Los Angeles Memorial Coliseum in support of the Rams moving back to Los Angeles

On January 4, 2016, the St. Louis Rams filed for relocation to move to the Los Angeles area for the 2016 NFL season. They were among the three teams (the Rams, Oakland Raiders, and the San Diego Chargers) that filed for relocation to Los Angeles. All three franchises previously played in the Los Angeles metropolitan area. Weeks later, the NFL owners gathered in Houston for a meeting on January 11 and January 12, a meeting that decided the end of the Los Angeles race. A few days before the scheduled owners meeting, Dallas Cowboys owner Jerry Jones suggested that the Rams and Chargers should share Stan Kroenke's SoFi Stadium. This suggestion was taken as a possible option discussed in the Houston meetings. During the Los Angeles meeting, the Committee on Los Angeles Opportunities, which consists of six NFL owners, favored the Carson project over the Rams' Inglewood project. Despite this, thanks to Jerry Jones' pitch, the first round of voting during the meeting, the Rams got the greater number of votes, conquering the Carson project 21–11.[35] However, the Rams did not meet the required 24 votes in the second round of voting the Rams Inglewood project received 20 votes while the Chargers and Raiders Carson project received only 12 votes. After hours of searching to find a compromise, it was determined that the Rams would relocate to Los Angeles and the Chargers would have the option to join them, while the Raiders would have the option to join the Rams if the Chargers elected not to move.[36][37] [38] The Chargers used their option in January 2017 becoming the Los Angeles Chargers (and returning to their original home where they played in their inaugural season of 1960).

LA Rams banner at California Lutheran University in Thousand Oaks.

Upon relocating back to Los Angeles in 2016, the Rams initially played their home games at the Los Angeles Memorial Coliseum, which had been home to the team for 33 seasons (1946–1979), and is the home of the USC Trojans college football team, until SoFi Stadium was completed four years later in 2020.[39][40]

During that time The Rams' return to Los Angeles was used to help expand the league's presence around the globe. In 2016, the Rams faced the New York Giants in London at Twickenham Stadium, as part of the NFL's International Series.[41] Kevin Demoff, the team's Executive Vice President of Football Operations/Chief Operating Officer, told The Guardian that he sees L.A. as a gateway to Asia and says being in L.A. will help sell the brand, more so, than in St. Louis.[42]

Los Angeles Rams wordmark, 2016–2019

On February 4, 2016, the Los Angeles Rams selected Oxnard, California to be the site of their minicamp, offseason team activities, and offseason program that began on April 18. In March, it was announced that the Rams would be featured on HBO's Hard Knocks.[43] On March 30, California Lutheran University and the Rams reached an agreement that allowed the team to have regular-season training operations at CLU's campus for the next two years. The Rams paid for two practice fields, paved parking, and modular buildings constructed on the northwestern corner of the campus.[44][45]

Jared Goff in his 2016 rookie season

On April 13, 2016, the Los Angeles Rams traded their 2016 first-round pick, two second-round picks, a third-round pick, and their 2017 first-round and third-round picks to the Tennessee Titans in exchange for the number one pick, alongside their fourth-round pick and a sixth-round pick. The Rams decided to wait until after Lakers great Kobe Bryant's last game before announcing the blockbuster trade.[46]

On April 28, 2016, the Rams drafted quarterback Jared Goff from California, with the 1st overall pick in the 1st round. The team also selected tight end Tyler Higbee and wide receiver Pharoh Cooper in the 4th round with the 110th and 117th picks, tight end Temarrick Hemingway, linebacker Josh Forrest, and wide receiver Mike Thomas in the 6th round with the 190th, 193th, and 206th picks. In June 2016, it was reported that the Rams had sold 63,000 season tickets, which was short of their goal of 70,000. Later on July 12, 2016, it was reported that they had sold 70,000 tickets, reaching their goal. In July 2016, the Rams signed a three-year agreement with UC Irvine to use the university's facilities for training camp, with an option to extend it to two more years. On July 29, 2016, the Los Angeles Times reported that the Rams would host their first training-camp practice and "Rams Family Day" on Saturday, August 6 at the Los Angeles Memorial Coliseum, which was open to the public.[47]

The Rams played their first game in the Los Angeles area since 1994, a 22-year absence, with a preseason opener against the Dallas Cowboys at the Los Angeles Memorial Coliseum on August 13. The Rams defeated the Cowboys 28–24 in front of a crowd of 89,140, a record attendance for a pre-season game.[48]

On September 12, 2016, the Rams played their first regular season game since returning to Los Angeles, where they lost to the San Francisco 49ers 28–0 at Levi's Stadium. On September 18, in front of over 91,000 fans at the Los Angeles Memorial Coliseum, The Rams played their first home game on September 18, 2016, defeating the Seattle Seahawks 9–3.[49]

On December 12, 2016, the team fired head coach Jeff Fisher after starting the season with a 4−9 record.[50] The team announced later that day that John Fassel would be taking over as interim head coach.[51] Fassel is the son of former NFL head coach Jim Fassel and has been the Rams special teams coach since the 2012 season.

On January 12, 2017 (the same day the Chargers moved to the Los Angeles area as the team did) the Rams hired Sean McVay for the team's head coaching vacancy. McVay, then 30, became the youngest head coach in NFL history. McVay was formerly the offensive coordinator the Redskins, working under coach Jay Gruden. Quarterback Jared Goff had begun to come into his own as an elite quarterback under McVay and running back Todd Gurley had return to dominance. On November 26, 2017, the Rams defeated the New Orleans Saints 26–20. The win was their eighth of the season, which secured their first non-losing year since 2006 (and first in Los Angeles since 1989). A week later, the Rams would defeat the Arizona Cardinals 32–16 to secure a winning season for the first time since the 2003 season. On December 24, 2017, the Rams defeated the Tennessee Titans 27–23 to clinch their first NFC West title since 2003 (and first in Los Angeles since 1985).

The Rams would lose in the Wild Card game against the defending NFC champion Atlanta Falcons 26–13.

The 2018 off-season was highlighted with acquiring Marcus Peters from the Kansas City Chiefs, signing Ndamukong Suh in free agency, & acquiring five-time Pro Bowler Aqib Talib & Brandin Cooks via trades. While also signing Brandin Cooks, Todd Gurley, Rob Havenstein & Aaron Donald to long-term deals.

The Rams opened their 2018 season on September 10 by defeating the Oakland Raiders 33–13 on Monday Night Football, scoring 23 unanswered second half points in a game where head coach McVay took on his former mentor, Jon Gruden, who was making his return to coaching. It was the first of two Monday Night Football appearances for the Rams in the season. The Rams continued their strong start throughout the season finishing the first half of the season 8–0, their best start since 1969. The Rams were the only remaining undefeated team in the NFL in 2018 until losing on the road to the New Orleans Saints in Week 9 at the Mercedes-Benz Superdome. The Rams bounced back with three straight wins, defeating the Seattle Seahawks 36–31, and then winning a wild 54–51 shootout against the Kansas City Chiefs on Monday Night Football. Following a bye week, the Rams beat the host Detroit Lions 30–16 in Week 13 to clinch both a playoff berth and their second straight NFC West title. Los Angeles stumbled with back-to-back losses to the Chicago Bears and Philadelphia Eagles, but finished strong with victories over the Arizona Cardinals and San Francisco 49ers to clinch a first round bye. The Rams' 13–3 record tied for the best record in the league, while having the second-most wins in a single season in franchise history and were the most ever for any NFL team in Los Angeles.

The Rams defeated the Dallas Cowboys 30–22 in the divisional round to head to the NFC Championship Game for the first time since January 2002. The Rams would meet the Saints again, but this time beating the Saints on the road 26–23 to advance to the Super Bowl for the first time since 2001 & first appearance based in Los Angeles since 1979. Their opponent was the New England Patriots, whom they had faced in Super Bowl XXXVI. Despite their immense talent, the Rams offense was stymied and ineffective throughout the game, being held to no touchdowns and only one field goal. They held the Patriots to a 3–3 tie after 3 quarters, but lost 3–13.

The season was filed with injuries and setbacks. It also marked the Rams final year at the Coliseum.

Numbers that have been retired by the Rams. This list includes players who have played most of their career in Los Angeles Only.

• Bob Waterfield played his first season in Cleveland
• Jackie Slater played his last season in St. Louis