Jaffa (drink)

Jaffa is a popular carbonated soft drink produced in Finland by Hartwall. Jaffa is usually orange flavoured, however different flavours are sold.

Current Hartwall Jaffa logo

The brand is also notable for the numerous popular posters and designs created for it by graphic designer Erik Bruun.[1][2][3][4]

History
The older type of a bottle of Hartwall Jaffa, 1960s/1970s
Jaffa Musta Appelsiini plays on the common association between soft drink colours and flavours by being orange-flavoured but black in colour.

The original orange flavoured Hartwall Jaffa was introduced in 1949 and the selection has expanded to 11 different flavours since then. Currently Hartwall Jaffa is the third best-selling soft drink in Finland after internationally sold cola beverages such as Coca-Cola.[5]

Varieties
  • Hartwall Jaffa Ananas Light (pineapple light)
  • Hartwall Jaffa Appelsiini (original orange flavour)
  • Hartwall Jaffa Appelsiini Light (orange light)
  • Hartwall Jaffa Greippi (grapefruit)
  • Hartwall Jaffa Guarana (guarana)
  • Hartwall Jaffa Jouluomena (Christmas apple, seasonal product)
  • Hartwall Jaffa Lime-Verigreippi Light (lime & red grapefruit light)
  • Hartwall Jaffa Mustikka (blueberry)
  • Hartwall Jaffa Palma (lemon)
  • Hartwall Jaffa Sitrus Light (citrus light)
  • Hartwall Jaffa Vesimeloni-Vadelma Sokeriton (watermelon & raspberry sugar free)
  • Hartwall Jaffa Vihreä Omena Sokeriton (apple sugar free)

Discontinued products
  • Hartwall Jaffa Aprikoosi (apricot)
  • Hartwall Jaffa Aurinkohedelmät (exotic fruits)
  • Hartwall Jaffa BlackCurrant
  • Hartwall Jaffa Greippi Light (grapefruit light)
  • Hartwall Jaffa Jackfruit (jackfruit & blood orange)
  • Hartwall Jaffa Jää Lime-Greippi (ice lime-grapefruit)
  • Hartwall Jaffa Jää Sitrus (ice citrus)
  • Hartwall Jaffa Jää Tangeriini Light (ice tangerine light)
  • Hartwall Jaffa Luomuomena (organic apple)
  • Hartwall Jaffa Mango-Passion-Ananas (mango-passionfruit-pineapple)
  • Hartwall Jaffa Meloni-Appelsiini Light (melon-orange)
  • Hartwall Jaffa Musta Appelsiini (black orange, seasonal product)
  • Hartwall Jaffa Mustaherukka (blackcurrant)
  • Hartwall Napapiirin Jaffa (cranberry, seasonal product)
  • Hartwall Jaffa Persikka Jääteejuoma (peach icetea)
  • Hartwall Jaffa Pitahaya Light (orange & pitahaya light)
  • Hartwall Jaffa Plus C Mandariini (mandarin orange, includes C-vitamin)
  • Hartwall Jaffa Plus C Veriappelsiini (blood orange, includes C-vitamin)
  • Hartwall Jaffa Pomelo (pomelo fruit)
  • Hartwall Jaffa Sitruuna (lemon)
  • Hartwall Jaffa Sitruuna-Kiwi (lemon-kiwi)
  • Hartwall Jaffa Smoothie Mansikka-Banaani (strawberry-banana smoothie)
  • Hartwall Jaffa Smoothie Persikka-Appelsiini (peach-orange smoothie)
  • Hartwall Jaffa Super Appelsiini (Stevia sweetened orange)
  • Hartwall Jaffa Super Kesähedelmät (Stevia sweetened summer fruits)
  • Hartwall Jaffa Super Marja (Stevia sweetened berry)
  • Hartwall Jaffa Super Sitrus (Stevia sweetened lemon)
  • Hartwall Jaffa Super Veriappelsiini (Stevia sweetened blood orange)
  • Hartwall Jaffa Tropiikin Guava Light (guava light)
  • Hartwall Jaffa Vihreä Mandariini (mandarin orange & kiwi)
  • Hartwall Jaffa Yuzu Booster (Lime & Yuzu fruit)
  • Hartwall Jaffa Zombie Marja ("zombieberry", northern cranberry, currant and strawberry)

References
  1. Nupponen, Sakari (19 July 2016). "Muistatko tämän Jaffa-mainoksen – 90-vuotias tekijä on täydessä vedossa". Helsingin Uutiset. Retrieved 16 July 2020.
  2. Tuominen, Petra (20 May 2019). "Legendaarinen juoma, josta tuli Suomessa välitön hitti – muistatko vielä nämä Jaffa-pullot?". MTV Uutiset. Retrieved 16 July 2020.
  3. "Hartwall Jaffa onnittelee graafikko Erik Bruunia katukuvassa". Hartwall. 31 March 2016. Retrieved 16 July 2020.
  4. "50-vuotias Hartwall Jaffa maistuu kaikenikäisille". Ruokatieto. 20 May 1999. Retrieved 16 July 2020.
  5. "Hartwall". Hartwall.fi. Retrieved 3 August 2017.
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