Kick (soft drink)

Kick was a citrus soda product by Royal Crown Company, Inc. introduced to the market in 1995. Kick was developed to compete with more popular citrus soft drinks in North America, such as PepsiCo's Mountain Dew, and Mello Yello by The Coca-Cola Company. With its tagline, "The hardcore, psycho, nitro drink in a can!",[1] Kick hoped to carve out a niche market in the extreme sports, punk and video game[2] subcultures similar to the success Sprite had with hip hop and streetball markets. The Kick brand was not successful; this was partially due to the perception that the tagline was part of artificial youth subcultural jargon created by marketing executives.

Kick
TypeCitrus soft drink
ManufacturerRoyal Crown Company
Country of originUnited States
Introduced1995
Variantsnone

Kick was discontinued in 2002 when Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple.[3][4]

Not to be confused with the British energy drink produced by Tesco, of the same name.

See also

References
  1. "Triarc Companies, Inc. reports fourth quarter and year-end results". Business Wire. Gale Group. March 29, 1996. Retrieved January 24, 2010.
  2. Kick Attack for Doom
  3. RC Cola website – Internet Archive, Dec. 29, 2001.
  4. Dr Pepper/Seven Up, Inc. website – Internet Archive, Sep. 23, 2002.


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