Fresca

Since introduction in 1966,[2] Fresca has been marketed in the United States as a sugar-free, lime and grapefruit-flavored diet soft drink.[3] Fresca has undergone several major ingredient changes since its introduction. It was originally sweetened with cyclamates, which were banned by the FDA in 1969, and replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.

Coca-Cola markets a sugar sweetened version of Fresca in Latin America. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U.S. as Citra. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.

2006 Mexican glass Fresca bottle (355 ml)

Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan "Nothing tastes like Fresca". The soft drink developed a cult following but sales were discontinued.[4]

Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the original grapefruit flavor was renamed Sparkling Citrus.[5] Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived.

Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards millennials – the first Fresca advertising since 2008 – with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand".[6] The marketing describes it as a "sparkling flavored soda", competing with other sparkling beverage products like La Croix and Izze.[7]

North America (United States, Canada):

• Carbonated water
• Citric acid
• Concentrated grapefruit juice
• Potassium citrate
• Potassium benzoate and ethylenediaminetetraacetic acid (preservatives)
• Aspartame
• Acesulfame potassium
• Acacia
• Natural flavors
• Glycerol ester of wood rosin
• Carob bean gum

North America (Mexico):

• Carbonated water
• Sugars (may contain cane sugar and/or high fructose corn syrup)
• Stevia (2.4 mg/100 g)
• Concentrated pink grapefruit juice
• Fresca-brand concentrate (includes artificial flavors and other trade secret additives)
• Potassium benzoate (preservative)[8]

• Mountain Dew White Out
• Grapefruit–drug interactions

• Official Fresca product website