Suso (drink)

Founded by creative entrepreneurs Graeme Dignan and Ross Cairns, SUSO is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull managing director Harry Drnec, former co-founder and General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.

SUSO
TypeCarbonated fruit juice
ManufacturerSUSO drinks Ltd.
Introduced2008
Colorred
Related productsPJ drinks

Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]

It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]

In 2012, the brand was sold to Cott Beverages.[6]

References
  1. News: Suso Drinks hunts agency to handle £4m account - Marketing Week
  2. Red Bull man back with Suso - Morning Advertiser
  3. News: Suso Drinks hunts agency to handle £4m account - Marketing Week
  4. Will Suso inject sparkle into carbonated drinks?
  5. foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry
  6. http://www.themanufacturer.com/articles/cott-beverages-expands-branded-product-portfolio-with-suso-acquisition/
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