Orangina

Orangina (French pronunciation: ​[ɔʁɑ̃ʒina]) is a lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange, 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% orange pulp.[1][2] Orangina is sweetened with sugar or high fructose corn syrup (glucose fructose) and natural flavors are added.[3]

Orangina
Orangina bottles
Country of originAlgeria
Introduced1936
ColourOrange/Yellow/Amber
IngredientsCitrus
Websitewww.orangina.com
www.orangina.eu

Orangina was developed by Augustin Trigo Mirallès from Algeria in 1933 and was sold to French businessman Léon Beton at a trade fair in Marseille in 1935. Today it is a popular beverage in Europe (especially France and Switzerland), Japan, North Africa, and to a lesser extent in North America.

Since November 2009, Orangina has been owned by Suntory in most of the world.[4] In the United States, the brand has been owned by Keurig Dr Pepper (formerly the Dr Pepper Snapple Group) since 2006. In Canada, the brand is owned by Canada Dry Motts Inc.

History

Orangina was developed in 1933 by Spanish chemist Augustin Trigo[5] from Valencia as Naranjina. It was presented at the 1935 Marseille Trade Fair. The drink was created from a mix of citrus juice, sugar, and carbonated water.[6] It was later called TriNaranjus (now, TriNa) for the Spanish market.

French businessman Léon Beton bought the concept and recipe for Naranjina in 1935.[6] However, the outbreak of major conflicts, notably World War II, largely sidelined Léon Beton's attempts to market his drink in Europe.[7]

His son, Jean-Claude Beton, took over the company from his father in 1947.[6][7] Jean-Claude Beton kept most of the original recipe, which he marketed to appeal to European and North African consumers.[6] Orangina quickly became a common beverage throughout North Africa.[7] In 1951, Jean-Claude Beton introduced Orangina's signature 8-ounce bottle, which became a symbol of the brand.[6] The bottle recalls the rounded shape of an orange, with a glass texture designed to mimic the fruit.[6]

Production was moved to Marseille in metropolitan France in 1962 in the run-up to Algeria's independence.[6] Orangina was first launched in the United States in 1978 under the brand name Orelia, which was later reverted to Orangina.[6] The company, created by Beton, joined the Pernod Ricard group in 1984.

In 2000, the Orangina brand was acquired by Cadbury Schweppes along with Pernod Ricard's other soda businesses, after an attempt to sell to Coca-Cola was blocked on anti competitive grounds.[8] In 2006, Cadbury plc decided to concentrate on the chocolate business and sought buyers for its soda business. As the number three soda producer globally, neither of the bigger two (Coca-Cola or PepsiCo) could buy it, so eventually the company was split up to sell.

North America

In the United States, the brand is owned by Dr Pepper Snapple Group Inc (now Keurig Dr Pepper), created as a spin off of Cadbury Schweppes' former North American soft drinks business. The drink was introduced in the United States in 1978, under the name Orelia, but this name was abandoned in favor of the original in 1985.[9]

Orangina was originally produced for the North American market in Canada, but the operation was moved to Hialeah, Florida, United States, to be produced under license by Mott's LLP of Rye Brook, New York.

Production of Orangina has since moved back to Canada, as Mott's is now part of Dr Pepper Snapple (now Keurig Dr Pepper).[10] Orangina for the market in the United States is sweetened with high-fructose corn syrup, instead of regular sugar like original Orangina, while the product for the Canadian market is labeled as being sweetened with glucose fructose syrup, which is merely another name for high-fructose corn syrup. In Canada, Orangina is also imported by Canada Dry Motts from Europe.

Rest of the world

From 2006, private equity firms Blackstone Group and Lion Capital LLP owned the brand outside North America under the company name Orangina Schweppes.[11] In November 2009, its ownership changed once again when it was bought by Japanese brewer Suntory.[4] In Great Britain, it was formerly manufactured under licence by A.G. Barr of Glasgow, most famous for Irn-Bru, this has recently been taken in house by Suntory subsidiary Lucozade Ribena Suntory[12]

Orangina is produced in Vietnam by Fosters Vietnam under licence and is sold in Carrefour branches in Taiwan. It is produced in Iran by Shemshad Noosh Co.

Brand owners and distributors
Owner Territory Distributor Country
Suntory Holdings Asia F M Global MediChem Ltd Israel, Palestine
Fosters Vietnam Vietnam
Shemshad Noosh Co. Iran
Suntory (Orangina Schweppes) Japan
Europe Lucozade Ribena Suntory[13] United Kingdom
Aproz Sources Minerales Switzerland
Spendrups Bryggeri AB Sweden
Kofola Czech Republic,[14] Slovak Republic[15]
Orangina Suntory France France, Luxembourg, Portugal, Spain, Poland
Lucozade Ribena Suntory Ireland Ireland
Dr Pepper Snapple North America Canada Dry Motts Canada
Mott's LLP United States
Grupo Peñafiel[16] Mexico

Packaging

The brand is famous for the design of its 25 cl (8 oz) bottle made in the shape of a pear with a pebbly texture meant to recall the peel of an orange or other citrus fruit. Larger bottles also include the pebbly texture but use a more regular bottle shape rather than maintaining the proportions of the smaller bottles.

Varieties

New flavours have emerged in Europe including Orangina Sanguine which is made from blood oranges and also contains caffeine and guarana. It is significantly more sour than regular Orangina. Other flavours such as the series called "les givrés" (which can be translated as both "frosted" and "crazy") are also available in Europe, but rarely seen in North America. The sugar free variant "Miss O" was launched in the 2010s.

In Tunisia, multiple flavors of Orangina are sold as Orangina Rouge, similar to the European Orangina Sanguine, and Orangina Light as a sugar free variant.

Advertising
Original print advertisement

The pulp at the bottom of the bottles was a big flaw compared to its competitors. It therefore took an original marketing positioning, which transformed this defect into a quality, with the "Shake me" advertisements.[17]

In 2010, a gay friendly Orangina commercial was released in France, a few weeks after a McDonald's advertisement featuring a gay teenager was shown on French television.[18]

Controversy

In 2008, a commercial featuring anthropomorphic animals (such as a deer, a bear, peacocks, and chameleons) in swimsuits, caused outrage in the United Kingdom, for its sexually suggestive content. In the video, the animals gyrate around poles, spray the drink onto the breasts of other animals, and ride bottles which then explode. The advert had already had 45 seconds of more provocative footage cut, and was only to be shown after the 9 o'clock watershed, initially during a programme titled How to Look Good Naked.

Kidscape, a children's charity based in the country, criticised the advert, saying, "Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context".[19] The advert was also awarded "Freakiest Advert of 2008", and was seventh place in "Worst TV Ad of 2008".[20][21]

Others claim that Orangina is not targeted just at children and is also a "leading adult soft drink"[22] and that the advertisement is intended to create controversy and thus free publicity.[23] The advertisement was popular, and by April 2008 had three million online viewings.[22]

See also

References
  1. Orangina label List of Ingredients
  2. "Orangina". Orangina.eu. Retrieved 24 July 2017.
  3. "Canada Dry Mott's Product Facts". www.cdmproductfacts.ca. Retrieved 25 July 2017.
  4. "Japan's Suntory snaps up Orangina". BBC News. BBC. 13 November 2009. Retrieved 15 November 2009.
  5. "The History of Orangina". Archived from the original on 2 December 2012.
  6. Yardley, William (6 December 2013). "Jean-Claude Beton, Who Sent Orangina Around the World, Dies at 88". The New York Times. Retrieved 5 January 2014.
  7. "Founder of iconic French soda Orangina dies". France 24. 4 December 2013. Archived from the original on 26 July 2018. Retrieved 2 January 2014.
  8. Hays, Constance L. (26 January 2000). "Orangina's owner still wants to sell brand, if the price is right". The New York Times. Retrieved 20 May 2010.
  9. Orangina at Dr Pepper Snapple Group
  10. Wiggins, Jenny. "The inside story of the Cadbury takeover", FT Magazine, 12 March 2010.
  11. "Russia Per Distribuire Due Brigate Dell'Esercito in Artico". Archived from the original on 27 September 2011. Retrieved 30 March 2010.
  12. "A.G. BARR p.l.c. Interim Report July 2014" (PDF). p. 3. Archived from the original (PDF) on 20 January 2015. Retrieved 20 January 2015.
  13. "Grey London wins contest for Orangina UK advertising brief". 2 October 2014. Retrieved 20 January 2015.
  14. "Kofola a.s. CZ | Naše nápoje | Naše nápoje |". Archived from the original on 14 January 2012. Retrieved 7 March 2012.
  15. "Kofola a.s. SK | Naše nápoje | Naše nápoje |". Archived from the original on 14 January 2012. Retrieved 7 March 2012.
  16. Nuestras Marcas Grupo Peñafiel
  17. Majoube, Ulla (3 December 2013). "La saga des publicités Orangina". L'Express. Retrieved 3 December 2013.
  18. Summerton, Johnny (26 June 2010). "Soft drink ad 'too gay' for French TV". Digital Journal. Retrieved 15 May 2018.
  19. "'Sexual' Orangina ad angers viewers and children's charity". The Independent. London. 24 August 2008.
  20. "FREAKY AD MOMENTS OF 2007, SWEET 16". Adweek. Archived from the original on 20 July 2009. Retrieved 16 May 2009.
  21. Sweney, Mark (11 December 2008). "Organ Grinder: The worst TV ads of 2008". The Guardian. London. Retrieved 20 May 2010.
  22. "Orangina launch new advert packed with animal magnetism". Talking Retail. 4 August 2008. Archived from the original on 1 February 2021. Retrieved 1 February 2021.
  23. Ben Kunz (28 August 2008). "Orangina's beastly ad shakes up UK". Thought Gadgets. Archived from the original on 17 July 2011.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.