Jay Ward Productions
Jay Ward Productions, or simply Ward Productions, is an American animation studio based in Los Angeles County, California. It was founded in 1948 by American animator Jay Ward, and was most notable for the Rocky and Bullwinkle franchise.
| Industry | Animation |
|---|---|
| Founded | 1948 |
| Founder | Jay Ward |
| Headquarters | |
Key people | Tiffany Ward (president) |
| Subsidiaries |
|
The Jay Ward Productions library and rights are managed by Bullwinkle Studios, a joint venture between Jay Ward Productions and DreamWorks Animation.
History
The company was based on the Sunset Strip in West Hollywood, across Sunset Boulevard from the Chateau Marmont.[3]
Jay Ward Productions was an independent studio from 1948 to 1959. It was part of Dancer Fitzgerald Sample (1959–1979), which originally brokered advertising for, and through its Gamma Productions subsidiary and its distributor Producers Associates of Television, Inc. (P.A.T.), animated Ward's productions. The Program Exchange acquired broadcast rights in 1979.
Jay Ward Productions today
The successor Jay Ward Productions Inc., managed by members of his family, is based in Costa Mesa, California.[4]
By 2007, Jay Ward Productions had formed Bullwinkle Studios LLC, a joint venture with Classic Media (then an Entertainment Rights subsidiary), to manage the Jay Ward characters. Bullwinkle Studios's first production was "George of the Jungle" with Studio B Productions, a unit of DHX Media broadcast on Teletoon, then added to Cartoon Network. Tiffany Ward serves as president of Ward Productions and Bullwinkle Studios.[2][5] Classic Media was acquired in 2012 by DreamWorks Animation,[6] which was later purchased by Comcast in 2016.[7]
Television programs
Jay Ward Productions
- Crusader Rabbit (1950–1952)
- The Rocky and Bullwinkle Show (1959–1964)
- Rocky and His Friends
- The Bullwinkle Show
- Fractured Fairy Tales
- Aesop and Son
- Bullwinkle's Corner
- Mr. Know-It-All
- The Rocky and Bullwinkle Fan Club
- Peabody's Improbable History
- Dudley Do-Right of the Mounties
- Hoppity Hooper (1964–1967)
- The Dudley Do Right Show (1964–1966)
- George of the Jungle (1967)
- The Mr. Peabody & Sherman Show (2015–2017)
- The Adventures of Rocky and Bullwinkle (2018–2019)
Bullwinkle Studios
- George of the Jungle (2006–2008, 2015–2017)
Live-action
- Fractured Flickers (1962–1964)
Commercials
General Mills
- Cheerios, using characters Rocky and Bullwinkle (1959–1970), Boris Badenov (1959–1970), Aesop and Son (1960–1970), Dudley Do-Right (1961–1970), and Hoppity Hooper (1961–1972)
- Trix, using characters Rocky and Bullwinkle (1959–1970), and Hoppity Hooper (1961–1972)
- Cocoa Puffs, using characters Rocky and Bullwinkle (1959–1970), and Hoppity Hooper (1961–1972)
- Jets, using characters Rocky and Bullwinkle (1959–1970), and Hoppity Hooper (1961–1972)
- Wheat Hearts, using characters Mr. Peabody and Sherman (1959–1970)
- Frosty O's, using characters Dudley Do-Right (1961–1970), and Hoppity Hooper (1961–1972)
- Lucky Charms, using characters Boris and Natasha (1964–1970), and Hoppity Hooper (1964–1972)
Quaker Oats Company
- Cap'n Crunch (1963–1984)
- Quisp and Quake (1965–1973)
- Monster Munch (1966)
- Aunt Jemima (1968–1973)
- King Vitaman (1968)
- Frosted Oat Flakes (1968–1969)
- Fudge Town Cookies (1968)
- Mr. Chips Cookies (1968–1969)
- Scooter Pie Cookies (1968)
- Cinnamon Bear Cereal (1969)
- Cinnamon Flakes (1969)
- Crackles (1969)
- Gauchos Cookies (1969)
- Mister E (1969)
- Pronto (1969)
- Scooter Pies (1969)
- Vitaman the Great (1969)
- King Vitaman (1970–1971)
- Halfsies (1979–1982)
- Hi-Lo's (1980)
Films
Live-action
- Boris and Natasha (1992)
- George of the Jungle (1997)
- Dudley Do-Right (1999)
- The Adventures of Rocky and Bullwinkle (2000) Note: Rocky and Bullwinkle were created in CGI every other character Live-action
- George of the Jungle 2 (2003) (direct-to-video)
Animation
- Snidley's Monster (1961) (short film)[8]
- Sleeping Beauty (1961) (short film)[8]
- The Phox, The Box, and The Lox (1999) (short film)
- Mr. Peabody & Sherman (2014) (credited as Bullwinkle Studios)
- Rocky and Bullwinkle (2014) (direct-to-video short film)
References
- Verrier, Richard (July 23, 2012). "DreamWorks Animation buys 'Casper,' 'Lassie' parent Classic Media". Los Angeles Times. Retrieved August 31, 2013.
- Elliot, Stuart (January 16, 2008). "A Classic Series, Retooled and Swingin'". New York Times. Retrieved August 3, 2016.
- Roadside America.com: "20-Foot-Tall Rocky and Bullwinkle (In Transition)"
- Manta.com: Jay Ward Production Inc.
- Businessweek: Private company information for Bullwinkle Studios, LLC
- "DreamWorks Animation buys 'Casper,' 'Lassie' parent Classic Media". Los Angeles Times. 2012-07-23. Retrieved 2020-09-10.
- Bishop, Bryan (2016-08-22). "DreamWorks Animation is now owned by Comcast". The Verge. Retrieved 2020-09-10.
- https://cartoonresearch.com/index.php/cartoons-considered-for-an-academy-award-1961/
Further reading
Kevin Scott Collier. Jay Ward's Animated Cereal Capers. CreateSpace Independent Publishing Platform, 2017. ISBN 1976576849
Keith Scott. The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose. St. Martin's Griffin, 2001. ISBN 0312283830
Darrell Van Citters. The Art of Jay Ward Productions. Oxberry Press, LLC, 2013. ISBN 0615847862
