MTV (Belgian TV channel)

MTV Belgium is the Flemish version of MTV. The channel's audience is somewhat older than that of The Music Factory (TMF) and focuses more on alternative music.

MTV Belgium
Programming
Picture format1080i HDTV
576i SDTV (16:9)
Timeshift serviceNickelodeon (Netherlands & Flanders) (February 2004 - 3 October 2011)
History
Launched16 February 2004[1]
Links
WebsiteMTV.BE
Availability
Cable
Telenet Digital TV Flanders19
Telenet Digital TV Brussels125
IPTV
Belgacom TV Flanders162
Belgacom TV Brussels & Wallonia189

Local Programming
  • MTV Now (3 minutes news and entertainment report hosted by local VJ)

MTV Europe

MTV Europe began broadcasting in Dutch 1987. Prior to 1987, the network's programs featured European video jockeys (VJ) who presented in English. Belgian singer, writer and media personality, Marcel Vanthilt, was an MTV Europe VJ from 1987 to 1990,[2] and was well-known for the MTV programme, Cokes & Vanthilt.[3]

MTV Netherlands

In February 2004, MTV Europe was replaced by MTV Netherlands on Flemish pay television. Unlike its country of origin, MTV Netherlands did not broadcast 24 hours per day in Belgium, but presented Dutch content with intermittent Flemish advertising. In addition to international produced shows, there are two local shows running on MTV Flanders; a Dutch version of Ridiculousness and the Dutch-Flemish version of Ex on the Beach.

Audience

MTV Networks claims that MTV Flanders, together with TMF and Nickelodeon, reaches 2.3 million households daily. The company states that it aims to deliver "strong and relevant content" to its core audience via various multimedia platforms.[1]

References
  1. MTV Networks (2012). "MTV Networks: Our roots. Our commitment". VIACOM International Media Networks - MTV Networks (in Dutch). MTV Networks ltd. Archived from the original on 30 March 2009. Retrieved 11 May 2012.
  2. Walter (5 January 2009). "Marcel Vanthilt - biography". Muzikum! (in Dutch). Muzikum!. Retrieved 11 May 2012.
  3. Sputnik Media. "RAY COKES". Sputnik Media. Sparks Network. Archived from the original on 7 June 2012. Retrieved 11 May 2012.
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