Republic Pictures

Republic Pictures Corporation was an American motion picture production-distribution corporation in operation from 1935 to 1967, that was based in Los Angeles. It had studio facilities in Studio City and a movie ranch in Encino. It was best known for specializing in Westerns, serials, and B films emphasizing mystery and action. Republic was also notable for developing the careers of John Wayne, Gene Autry, and Roy Rogers. It was also responsible for the financing and distribution of several films directed by John Ford during the 1940s and early 1950s and one Shakespeare film, Macbeth (1948), directed by Orson Welles. Under Herbert J. Yates, Republic was considered a mini-major film studio.[1]

Republic Pictures Corporation
TypeMotion pictures
FateCeased producing feature films in 1959, and later sold and absorbed by National Telefilm Associates
PredecessorMonogram Pictures
Mascot Pictures
Liberty Pictures
Majestic Pictures
Chesterfield Pictures
Invincible Pictures
Founded1935
FounderHerbert J. Yates
Defunct1967
HeadquartersStudio City, Los Angeles, California

Company history

Created in 1935 by Herbert J. Yates, a longtime investor in film (having invested in 20th Century Pictures at its founding in 1933)[2] and owner of the film processing laboratory Consolidated Film Industries, Republic was initially formed by Yates' acquisition of six smaller independent Poverty Row studios.[2][3]

In the depths of the Great Depression, Yates' laboratory was no longer serving the major studios, which had developed their own in-house laboratories for purposes of both economy and control, while the small, independent producers were going under in the face of increased competition from the majors combined with the general impact of the depressed economy. In 1935, he thus decided to create a studio of his own to insure Consolidated's stability. Six surviving small companies (Monogram Pictures, Mascot Pictures, Liberty Pictures, Majestic Pictures, Chesterfield Pictures, and Invincible Pictures) were all in debt to Yates' lab. He prevailed upon these studios to merge under his leadership or else face foreclosure on their outstanding lab bills. Yates' new company, Republic Pictures Corporation, was presented to their producer-owners [2] as a collaborative enterprise focused on low-budget product.

  • The largest of Republic's components was Monogram Pictures, run by producers Trem Carr and W. Ray Johnston, which specialized in "B" films and operated a nationwide distribution system.[2]
  • The most technologically advanced of the studios that now comprised Republic was Nat Levine's Mascot Pictures Corporation, which had been making serials almost exclusively since the mid-1920s and had a first-class production facility, the former Mack Sennett lot in Studio City. Mascot also had just discovered Gene Autry and signed him to a contract as a singing cowboy star.
  • Larry Darmour's Majestic Pictures had developed an exhibitor following with big-name stars and rented sets giving his humble productions a polished look.
  • Republic took its original "Liberty Bell" logo from M.H. Hoffman's Liberty Pictures (not to be confused with Frank Capra's short-lived Liberty Films that produced his It's a Wonderful Life, coincidentally now owned by Republic) as well as Hoffman's talents as a low-budget film producer.
  • Chesterfield Pictures and Invincible Pictures, two sister companies under the same ownership, were skilled in producing low-budget melodramas and mysteries.

Acquiring and integrating these six companies enabled Republic to begin life with an experienced production staff, a company of veteran B-film supporting players and at least one very promising star, a complete distribution system, and a functioning and modern studio. In exchange for merging, the principals were promised independence in their productions under the Republic aegis, and higher budgets with which to improve the quality of the films. After he had learned the basics of film production and distribution from his partners, Yates began asserting more and more authority over their film departments, and dissension arose in the ranks. Carr and Johnston left and reactivated Monogram Pictures in 1937;[2] Darmour resumed independent production for Columbia Pictures; Levine left and never recovered from the loss of his studio, staff and stars, all of whom now were contracted to Republic and Yates. Meanwhile, Yates installed a staff of new, "associate" producers who were loyal to him. Freed of partners, Yates presided over what was now his film studio and acquiring senior production and management staff who served him as employees, not experienced peers with independent ideas and agendas.

Republic also acquired Brunswick Records to record its singing cowboys Gene Autry and Roy Rogers and hired Cy Feuer as head of its music department.[4]

At the 1958 annual meeting, Yates announced the end of motion picture production.[2]

Movie studio

Notable Republic films

Types of films

In its early years, Republic was itself sometimes labelled a "Poverty Row" company, as its primary products were B movies and serials. Republic, however, showed more interest in — and provided larger budgets to — these films than many of the larger studios were doing, and certainly more than other independents were able to. The heart of the company was its westerns, and its many western-film leads — among them John Wayne, Gene Autry, Rex Allen, and Roy Rogers — became recognizable stars at Republic. However, by the mid-1940s, Yates was producing better-quality pictures, mounting big-budget fare like The Quiet Man (1952), Sands of Iwo Jima (1949), Johnny Guitar (1954), and The Maverick Queen (1956). Another distinguishing aspect of Republic Pictures was Yates' avoidance of any controversial subject matter (exploitation films being a staple of B movies), adhering to the Breen Office, in contrast to the other "Poverty Row" studios, which often dodged the Production Code.

In 1946, Republic incorporated animation into its Gene Autry feature film Sioux City Sue. It turned out well enough for the studio to dabble in animated cartoons. After leaving Warner Bros. in 1946 (reportedly because of angering his peers at the studio's cartoon division for taking credit that was not really his), Bob Clampett approached Republic and wound up directing a single cartoon, It's a Grand Old Nag, featuring the equine character Charlie Horse. Republic management, however, had second thoughts owing to dwindling profits, and discontinued the series.[5] Clampett took his direction credit under the name "Kilroy". Republic also made another cartoon series in 1949 (this time without Clampett) called Jerky Journeys, but only four cartoons were made.[6]

From the mid-1940s, Republic films often featured Vera Hruba Ralston, a former ice-skater from Czechoslovakia who had won the heart of studio boss Yates, becoming the second Mrs. Yates in 1952. She was originally featured in musicals as Republic's answer to Sonja Henie, but Yates tried to build her up as a dramatic star, casting her in leading roles opposite important male stars. Yates billed her as "the most beautiful woman in films", but her charms were lost on the moviegoing public and exhibitors complained that Republic was making too many Ralston pictures. Years later, John Wayne admitted that the reason he left Republic in 1952 was the threat of having to make another picture with her. Yates remained Mrs. Ralston's biggest supporter, and she continued to appear in Republic features until its final production.

Republic produced many "hillbilly" rural musicals and comedies featuring Bob Burns, the Weaver Brothers, and Judy Canova that were popular in many rural areas of the United States.[7]

By the mid-to-late-1940s, the American film industry faced an existential threat, the result of years of wartime stress on costs and the post-war exchange and trade restrictions enacted by the nations of Continental Europe (practically closing off the market to smaller studios such as Republic), the Paramount Case (even though Republic never owned more than a handful of theaters), and the rise of television. In 1947, Yates stopped the production of short subjects, reduced the amount of serials, and organised Republic's feature output into four types of films: "Jubilee", usually a western shot in seven days for about $50,000; "Anniversary", filmed in 14–15 days for $175,000-$200,000; "Deluxe", major productions made with a budget of around $500,000; and "Premiere", which were usually made by top-rank directors who did not usually work for Republic, such as John Ford, Fritz Lang, and Frank Borzage, and which could have a budget of $1,000,000 or more.[8] Some of these "Deluxe" films were from independent production companies that were picked up for release by Republic.

Although Republic made most of its films in black and white, it occasionally produced a higher-budgeted film, such as The Red Pony (1949) and The Quiet Man, in Technicolor. During the late 1940s and 1950s, Yates utilized a low-cost Cinecolor process called Trucolor in many of his films, including Johnny Guitar, The Last Command (1955), and Magic Fire (1956). In 1956 the studio came up with its own widescreen film process, Naturama, with The Maverick Queen being the first film made in that process.[9]

Television era

Republic was one of the first Hollywood studios to offer its film library to television. In 1951, Republic established a subsidiary, Hollywood Television Service, to sell screening rights in its vintage westerns and action-thrillers. Many of these films, especially the westerns, were edited to fit in a one-hour television slot.

Hollywood Television Service also produced television shows filmed in the same style as Republic's serials, such as The Adventures of Fu Manchu (1956). Also, in 1952, the Republic studio lot became the first home of MCA's series factory, Revue Productions.

While it appeared that Republic was well suited for television series production, it did not have the finances or vision to do so. Yet by the mid-1950s, thanks to its sale of old features and leasing of studio space to MCA, television was the prop supporting Republic. During this period, the studio produced Commando Cody: Sky Marshal of the Universe; unsuccessful as a theater release, the 12-part serial was later sold to NBC for television distribution.

Talent agent MCA exerted influence at the studio, bringing in some high-paid clients for occasional features, and it was rumored at various times that either MCA or deposed MGM head Louis B. Mayer would buy the studio outright.

As the demand and market for motion pictures declined with the increasing popularity of television, Republic began to cut back on its films, slowing production from 40 features annually in the early 1950s to 18 in 1957 (on 1956—the year the company had recorded a profit of $919,000—it temporarily ceased production of features.[10]) Perhaps inspired by the success of American International Pictures catering to teenaged audiences, Republic dispensed with its old "no exploitation" rule and released several films in the late 1950s about juvenile delinquency, such as The Wayward Girl (1957), Juvenile Jungle (1958), and Young and Wild (1958).

A tearful Yates informed shareholders at the 1958 annual meeting that feature film production was ending; the distribution offices were shut down the following year.[11][12]

Republic serials

Republic Corporations

On July 1, 1958, Victor M. Carter, a Los Angeles businessman and turnaround specialist,[13] acquired controlling interest in the company for nearly $6 million, becoming its president.[14] He turned Republic into a diversified business that included plastics and appliances in addition to its film and studio rentals and Consolidated Film Industries, renaming the company Republic Corporations.[15] Having used the studio for series production for years, Republic began leasing its backlot to other firms, including CBS, in 1963. In 1967, Republic's studio was purchased outright by CBS[16] and, having more than quadrupled the stock price for shareholders, Carter sold his controlling interest.[13] Other than producing a 1966 package of 26 Century 66 100-minute made-for-TV movies edited from some of the studio's serials to cash in on the popularity of the Batman television series, Republic Pictures' role in Hollywood ended with the sale of the studio lot. Republic sold its library of films to National Telefilm Associates (NTA).

Today, the studio lot is known as CBS Studio Center. In 2006, it became home to the network's Los Angeles stations KCBS-TV and KCAL-TV. In 2008, the CBS network relocated from its Hollywood Television City location to the Radford lot. All network executives now reside on the lot.

Re-establishment

Republic Pictures Corporation
TypeMotion pictures
FateCeased production of feature films in 1996 and later folded by Viacom
Assets are currently owned by Melange Pictures, LLC
PredecessorNational Telefilm Associates
Founded1985
Defunct1996
HeadquartersStudio City, Los Angeles, California
ParentViacomCBS
DivisionsRepublic Pictures Home Video

During the early 1980s, NTA resyndicated most of the Republic film library for use by then-emerging cable television and found itself so successful with these product lines that in 1985, the company acquired rights to the logos and the name "Republic Pictures Corporation", and renamed itself as such.[17] A television production unit was set up under the Republic name and offered, among other things, off-network repeats of the CBS series Beauty and the Beast and game show Press Your Luck in syndication. There were also a few theatrical films, including Freeway, Ruby in Paradise, Dark Horse, Live Nude Girls, and Bound. At the same time, subsidiary NTA Home Entertainment was renamed Republic Pictures Home Video and began remarketing the original Republic's film library.

In 1993, this new Republic won a landmark legal decision reactivating the copyright on Frank Capra's 1946 RKO film It's a Wonderful Life (under NTA, it had already acquired the film's negative, music score, and the story on which it was based, "The Greatest Gift").

On April 27, 1994, Spelling Entertainment, headed by Aaron Spelling and controlled by Blockbuster Entertainment, acquired the Republic Pictures library; soon after, Blockbuster's established home video unit, Worldvision Home Video, merged with Republic's and took the latter's name.[18] Later that year, Blockbuster merged with Viacom.

In 1996, Republic shut down its film production unit.[19] In September 1997, Republic's video rental operations were taken over by Paramount Entertainment; its sell-through operations remained.[20] In September 1998, Spelling licensed the American and Canadian video rights to its library to Artisan Entertainment,[21] while the library itself continued to be released under the Republic name and logo. By the end of the decade, Viacom bought the portion of Spelling it did not own previously; thus, Republic became a wholly owned division of Paramount. Artisan (later sold to Lionsgate Home Entertainment) continued to use the Republic name, logo, and library under license from Paramount. Republic Pictures' holdings consist of a catalog of 3,000 films and TV series, including the original Republic library (except for the Roy Rogers and Gene Autry catalogs, owned by their respective estates) and inherited properties from NTA and Aaron Spelling.

In 2012, library holder Richard Feiner & Co. sued Paramount for the unauthorized exploitation of 17 films from the 1940s and '50s originally released by Warner Bros. Feiner sold Republic Pictures the "rights, and interest of every kind, nature, and description throughout the Universe" to the films in 1986, but retained the license to exploit the films in major U.S. markets (New York, Atlanta, Los Angeles, Philadelphia, etc.). The plaintiff claimed that the films aired on cable several times without their knowledge. The case was later settled, with Feiner now sharing in the royalties.[22][23]

Republic has since folded and as of the present is part of Melange Pictures, LLC, established by Viacom as a holding company for the Republic library. The video rights, in turn, shifted from Lionsgate to Olive Films and Kino Lorber (under license from Paramount). However, both the Republic name and its logo are still being used on its in-house reissues on DVD and Blu-ray through Olive and Kino, as they remain licensed trademarks of ViacomCBS.

References

  1. Dixon, Wheeler Winston (August 28, 2012). Death of the Moguls: The End of Classical Hollywood (illustrated ed.). Rutgers University Press. p. 67. ISBN 978-0-8135-5378-8. Retrieved November 18, 2017.
  2. Dixon, Wheeler Winston (August 28, 2012). Death of the Moguls: The End of Classical Hollywood (illustrated ed.). Rutgers University Press. pp. 67, 152, 156. ISBN 978-0-8135-5378-8. Retrieved November 18, 2017.
  3. Stephens, E. J.; Wanamaker, Marc (2014). Early Poverty Row Studios. Arcadia Publishing. p. 8. ISBN 978-1-4396-4829-2. Retrieved November 18, 2017.
  4. Feuer, Cy (August 1, 2005). I Got the Show Right Here: The Amazing True Story of How an Obscure Brooklyn Horn Player Became the Last Great Broadway Showman. Hal Leonard Corporation. p. 25. ISBN 978-1-55783-658-8. Retrieved November 18, 2017.
  5. Beck, Jerry; Amidi, Amid. "It's a Grand Old Nag". Cartoon Brew. Archived from the original on July 21, 2012. Retrieved October 30, 2009.
  6. "CARTOON RESEARCH FAQ-2". www.cartoonresearch.com.
  7. p.161 Harkins, Anthony Hillbilly: A Cultural History of an American Icon" 2005 Oxford University Press
  8. p.276 Roberts, Randy & Olson, James Stewart John Wayne: American 1997 University of Nebraska Press
  9. Naturama – Republic's New Wide – Screen Process. Widescreenmuseum.com. Retrieved on 2013-08-18.
  10. "Option Reported Given For President's Stock In Republic Pictures: H.J. Yates Is Said to have Granted Investment Banking Concern 60-Day Option". Wall Street Journal. May 24, 1956. p. 6.
  11. "Republic Pictures Calls '59 Outlook Bright". Wall Street Journal. Feb 2, 1959. p. 21.
  12. Scheuer, Philip K. (Apr 2, 1958). "Film Making to Be Ended by Republic: Studio Will Step Up Efforts to Rent Lot Use to Independents". Los Angeles Times. p. B1.
  13. Tugend, Tom (April 1, 2004). "Victor M. Carter Dies at 94". Jewish Journal. Archived from the original on 2016-05-29. Retrieved 14 December 2013.
  14. "Fading, Fading – One-Man Rule; Yates' Republic Exit Latest Instance". Variety. July 8, 1959. p. 4. Retrieved May 20, 2019 via Archive.org.
  15. Staff Writer, Times (April 2, 2004). "Victor Carter, 94; Businessman Gave Time, Money to Southland Charities". Los Angeles Times. Retrieved 14 December 2013.
  16. Hurst, Richard M. (2007). Republic Studios: Beyond Poverty Row and the Majors, p. 222. Lanham, Maryland: Scarecrow Press
  17. From the Associated Press (1985-01-08). "Republic Pictures' Eagle Flies Again". Los Angeles Times. ISSN 0458-3035. Retrieved 2016-09-09.
  18. Lichtman, Irv (1994-05-28). Billboard. p. 82.
  19. Carver, Benedict (1998-09-09). "Artisan to distrib Republic". Retrieved 2016-09-09.
  20. Fitzpatrick, Eileen (1997-09-06). Billboard. p. 96.
  21. Billboard. 1998-09-26.
  22. "RICHARD FEINER v. PARAMOU – 95 A.D.3d 232 (2012) – 20120405321". Leagle.
  23. Gardner, Eriq. Paramount Gets Mixed Rulings in Legal Cases Over 'La Dolce Vita,' 'Johnny Come Lately.' The Hollywood Reporter (April 24, 2012)

Sources

  • Mathis, Jack Republic Confidential Volume One The Studio and Republic Confidential Volume Two The Players (1992) Empire Publishing Company
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