I Like It (Cardi B, Bad Bunny and J Balvin song)

"I Like It" is a song recorded by American rapper Cardi B with Puerto Rican rapper Bad Bunny and Colombian singer J Balvin for her debut studio album Invasion of Privacy (2018). It was released on May 25, 2018 to radio stations through Atlantic Records as the fourth single from the album. "I Like It" is a Latin trap song that comprises a trap beat and salsa music. It was written by the three performers along with Jordan Thorpe and Klenord Raphael, while the production was handled by J. White Did It, Tainy, Craig Kallman and Invincible. The song contains a sample from "I Like It Like That", with Tony Pabón, Manny Rodriguez, and Benny Bonnilla being credited as co-writers.[1]

"I Like It"
Single by Cardi B, Bad Bunny and J Balvin
from the album Invasion of Privacy
Language
  • English
  • Spanish
ReleasedMay 25, 2018
Recorded2017–2018
GenreLatin trap
Length4:13
LabelAtlantic
Songwriter(s)
Producer(s)
Cardi B singles chronology
"Dinero"
(2018)		 "I Like It"
(2018)		 "Girls Like You"
(2018)
J Balvin singles chronology
"Estan Pa' Mí"
(2018)		 "I Like It"
(2018)		 "Karma"
(2018)
Bad Bunny singles chronology
"Estamos Clear"
(2018)		 "I Like It"
(2018)		 "Te Descuidó"
(2018)
Music video
"I Like It" on YouTube

Work on the song took from October 2017 to early April 2018. Its music video was filmed in Little Havana, Miami. The single topped the US Billboard Hot 100, becoming Cardi B's second number one—the first time a female rapper achieved this in the chart's history,[2] and the first for both Bad Bunny and J Balvin. It also reached the top 10 in Canada, Ireland, New Zealand, Portugal, Slovakia, Spain, Switzerland, and the United Kingdom. Critically acclaimed, Billboard staff, Los Angeles Times, and Apple Music's editorial selection ranked it as the best song of the year,[3] while Rolling Stone named it "the best summer song of all time."[4]

"I Like It" was nominated for Record of the Year at the 61st Annual Grammy Awards.[5] It became the first song led by a female rapper to surpass a billion streams on Spotify, also making Cardi B the first woman in hip hop with a pair of billion-streamers on the service, joining her collaboration "Girls Like You".[6] "I Like It" is the highest-ranked song led by a female rapper on the Billboard Hot 100 decade-end chart for the 2010s.[7] It was certified nonuple platinum by the Recording Industry Association of America (RIAA) in 2020, tying "Bodak Yellow" as the highest-certified single by a female rapper.[8]

Background
We must have gone through so many different version of the mix. We mixed this over and over and over again. We wanted to make sure the low end was right and the clarity was right and the mid range was right, and it had real dynamic range and great stereo separation with the vocals just sitting right in the pocket. After the truly thousandth listen, I'm like, "This really works. There's nothing more we can do to this to make it better".

—Kallman in an interview with Billboard.[9]

During the recording sessions of Invasion of Privacy, Cardi and her team were listening to beats and song ideas. Craig Kallman wanted to include a track that pays homage to her Latin heritage and searched among his Latin music collection of records that he used to play when he was a DJ. Decided for Pete Rodriguez's "I Like It Like That" and "Oh That's Nice", he added J White to the production process. The sample of the former song "over a very rough instrumental" and with a Cardi verse on it was sent to musician Edgar Machuca. White and Machuca worked on the production, chopping up the sample and trying to "make the song sound better and cohesive and beef up the production." Cardi re-wrote the hook a number of times and cut vocals, eventually choosing the chorus she was most comfortable with. The three producers looped the "I Like It" part as they felt that was the catchiest part of the sample. Machucha proposed to add Bad Bunny and J Balvin to the track, with both artists contributing with their verses and ideas. Tainy and Invicible finished working on the production focusing on the instrumentals. Work on the record started in October 2017, and finished in early April 2018.[9]

Production

"I Like It" is a Latin trap song.[10] It is a blend of trap and salsa, and samples 1960s boogaloo song "I Like It Like That".[11][12] As noted by a Billboard editor, the song is "heavily indebted to the world of Latin hip hop." Bad Bunny raps in English and Spanish, while J Balvin performs in Spanish.[13][14]

Critical reception

"I Like It" received critical acclaim.[15] Writing for Rolling Stone, Brittany Spanos deemed it "the song of the summer" and commented "[it] sounds like it was chemically concocted in a mad scientist's lab to be 2018's reigning song of the summer. [...] Everything about this song is perfect for summer: the trap-meets-salsa beat, features from two of reggaeton's biggest stars, a sample of Pete Rodriguez's half-century-old boogaloo hit "I Like It Like That.""[16] In The Atlantic, Hannah Giorgis also deemed it "song of the summer" considering "[the song] is irresistible because it channels the rapper at her best: when she feels at home." She also noted that the verses from both Bad Bunny and J. Balvin "match Cardi's energy" and "add complementary dynamism to the track."[17] Neil Z. Yeung of AllMusic considered it a "notable highlight" of the album.[18] At the end of the year, Entertainment Weekly opined, "[the song] will be on summer rotation long past 2018."[19] Rolling Stone staff ranked "I Like It" among the best song of the 2010s, deeming it Cardi's "hugely expansive vision of hip-hop as a multicultural, worldwide block party."[20]

Accolades
Critics' lists
Publication List Rank Ref.
Los Angeles Times Best of 2018
1
 [21]
Apple Music 2018's Song of the Year (Editorial Selection)
1
 [3]
Billboard 100 Best Songs of 2018
1
 [22]
Consequence of Sound Top 50 Songs of 2018
4
 [23]
Entertainment Weekly The 10 Best Songs of 2018
5
 [19]
Rolling Stone 50 Best Songs of 2018
3
 [24]
The 100 Best Song of the 2010s
9
 [25]
Best Summer Songs of All Time
1
 [4]
NPR Best Music of 2018
8
 [26]
The Guardian The Top 100 Songs of 2018
9
 [27]
The New York Times The 65 Best Songs of 2018 (Jon Caramanica)
1*
 [28]
The 65 Best Songs of 2018 (Jon Pareles)
10
Stereogum The 200 Best Songs of the 2010s
40
 [29]

* tied with "Estamos Bien", "Mia" and "Te Boté (Remix)".

Commercial performance

Prior to its release as a single, the song debuted at number eight on the US Billboard Hot 100, becoming Cardi B's fifth top-ten entry on the chart and the highest debut of the songs from the album, which all debuted on the Hot 100 during the album's first week of release.[30] Bad Bunny and J Balvin earned their first and second top 10s, respectively. Following the release of the single's accompanying music video, the song rose to a new peak of number seven on the chart,[31] For the chart issue dated June 16, with "I Like It" and "Girls Like You," her collaboration with Maroon 5 charting at number four, Cardi B scored two concurrent Hot 100 top-five singles for the second time in 2018.[32] It ascended to number two the next week, blocked from the top by XXXTentacion's "Sad!".[33] It reached number one in its twelfth week, earning Cardi her second chart-topper, thus making her the first female rapper in history to do so. Bad Bunny and J Balvin scored their first number one.[2] She also became the first female soloist to reach number one with two songs from a debut album since Lady Gaga, who did it in 2009.[34] "I Like It" reached number one on Digital Songs in its 20th chart week, claiming the sixth-longest wait to the summit since the chart began in 2004.[35] It also became Cardi B's second number one song on the Radio Songs chart.[36] Internationally, the single also charted within the top 10 in Canada, Ireland, New Zealand, Portugal, Slovakia, Spain, Switzerland and the United Kingdom. In the United States, "I Like It" reigned in the charts for 51 weeks, which made Cardi B the first female rapper to have a song chart that long.

"I Like It" became the first Latin trap song to top the Hot 100. Editor Leila Cobo for Billboard explained its notability, "it's part of an accelerated spike of Spanish and Spanish-infused songs on the chart [...] This surge can be attributed at least in part to streaming, which has broadened the scope for Latin music that is still shunned from major mainstream outlets. But it also reflects the times, the moment and the new openness of the world, despite the entrenchment at the border."[37]

"I Like It" also became the first number one single—and the first Latin trap song in this genre to do so—on the Billboard Dance/Mix Show Airplay chart for Cardi B, Bad Bunny, and J Balvin, reaching that summit in its September 1, 2018 issue, benefitting from the support from both the 80 reporting stations (dual Top 40/CHR and Rhythmic outlets who submit their mix show hours or incorporate it in their playlist) and the core full-time Dance/EDM stations, the latter utilizing the remixed Dance versions of the song.[38]

"I Like It" was the sixth most streamed song of 2018 in Apple Music globally.[3] It was also the sixth most streamed in Canada.[39]

Music video
The director wanted Cardi B's location to showcase a "neighborhood feel," J Balvin (bottom left) a "club scene" with a live band and Bad Bunny (bottom right) "the street hood feel". Pictured atop, a screenshot of a "hero shot" from Cardi.[40]

The song's accompanying music video was directed by Eif Rivera and filmed in March 2018 in Little Havana, Miami.[41] A preview of the clip was featured on YouTube Music's announcement video on May 23.[42] Released on May 29, 2018, the music video opens with Cardi B in a neighborhood, followed by scenes of Bad Bunny in the streets and J Balvin in a club. It also features scenes of the trio performing together.[43]

Director Eif Rivera stated in an interview that he was inspired by the movie I Like It Like That (1994), which opening scene centered in a neighborhood of the South Bronx.[40] People en Español stated that the video "transports" the viewer "to be part of scenes and traditions worthy of a tropical afternoon."[44] The magazine and Vibe noted Cardi B's garments and "traditional rumba clothing accessories" inspired by Celia Cruz.[45][44]

"I Like It" topped YouTube's 2018 Songs of the Summer list in the United States, and ranked fifth globally.[46] As of August 2020, it has received over 1.2 billion views.

Live performances

Cardi B, Bad Bunny and J Balvin gave the first live performance of "I Like It" at the 2018 Coachella Music Festival during its second weekend, on April 22.[47] The trio delivered the first televised performance of the song at the 2018 American Music Awards.[48] Featuring colorful outfits and visuals, they were accompanied by a live band composed by trumpet and bongo players. Cardi started the performance by lying atop a rotating circular stage; she then ripped off the voluminous tulle and performed a salsa dance. Bad Bunny was wheeled in for his verse in a grocery cart, while J Balvin joined hanging by the DJ booth.[49] The Billboard article reviewing the ceremony named it the best performance of the night.[50]

Bad Bunny performed the song with Shakira during the Super Bowl LIV halftime show.[51][52]

Impact

Julyssa Lopez of Remezcla opined that "I Like It" leading the American charts "helps buttress the position of Spanish-language music in the Anglo and international pop spheres—and signals that [2017]'s moments en español could have more staying power" as it "adds another moment of renewed visibility for Latino artists and bilingual music."[53] Stereogum staff also noticed that it "continued to firm up a lane for Spanish language in the American pop mainstream."[54] In 2019, Vulture writer Gary Suarez stated that "I Like It" marked the introduction to a mainstream, massive audience of "a musical movement otherwise unknown to their ears", "transformed" Bad Bunny into "a household name" and "set the stage" for his full-length debut X100PRE.[55] El Mundo newspaper also opined that the song made him connect with an international Gen Z audience.[56] Similarly, Gary Suarez for the Forbes website said that the song "essentially introduced Latin trap to the masses."[57] In Slate, Chris Molanphy considered that the artists produced "a different and more interesting animal" than previous Latin-influenced chart-toppers in the Anglo-market, and deemed it "a Trojan Horse distinct from any of the crossover records either of the 2017–18 wave or of the Latin Boom 1.0. in 1999."[58] Pitchfork cited it among the songs that made Urbano music reach "critical mass".[59]

Awards and nominations
Year Ceremony Category Result Ref.
2018 iHeartRadio Much Music Video Awards Song of the Summer Nominated [60]
MTV Video Music Awards Song of Summer Won [61]
BreakTudo Awards Video of the Year Nominated [62]
BET Hip Hop Awards Best Hip-Hop Video Nominated [63]
Best Collabo, Duo or Group Nominated
Single of the Year Nominated
Soul Train Music Awards Rhythm & Bars Award Nominated [64]
E! People's Choice Awards Song of 2018 Nominated [65]
Norwegian GAFFA Awards Best Foreign Song Nominated [66]
2019 Swedish GAFFA Awards Nominated [67]
Grammy Awards Record of the Year Nominated [5]
Premios Lo Nuestro Crossover Collaboration of the Year Nominated [68]
iHeartRadio Music Awards Best Collaboration Nominated [69]
Hip Hop Song of The Year Nominated
Best Music Video Nominated
Telemundo's Tu Música Urban Awards International Artist Song Nominated [70]
International Artist Video Nominated
Nickelodeon Kids' Choice Awards Favorite Collaboration Nominated [71]
iHeartRadio Titanium Awards Winning Song Won [72]
El Premio ASCAP Song of the Year Won [73]
ASCAP Pop Music Awards Winning Song Won [74]
Billboard Music Awards Top Rap Song Won [75]
Top Hot 100 Song Nominated
Top Streaming Song (Audio) Nominated
Top Collaboration Nominated
Top Selling Song Nominated
BMI Pop Awards Winning Song Won [76]
BET Awards Best Collaboration Nominated [77]
Coca-Cola Viewers' Choice Award Nominated
MTV Millennial Awards Global Hit Nominated [78]
MTV Millennial Awards Brazil Nominated [79]
ASCAP Rhythm & Soul Music Awards Winning Song Won [80]
BMI R&B/Hip-Hop Awards Winning Song Won [81]

Track listing
  1. "I Like It" (Dillon Francis remix) – 3:39
  • Digital download – German remix[83]
  1. "I Like It" (featuring Kontra K and AK Ausserkontrolle) – 4:14
  1. "I Like It" – 4:13
  2. "I Like It" (instrumental) – 4:13
  3. "I Like It" (Dillon Francis remix) – 3:39
  4. "I Like It" (radio edit) – 4:11

Credits and personnel

Credits adapted from Tidal.[85]

  • Cardi B – vocals
  • Bad Bunny – vocals
  • J Balvin – vocals
  • J. White Did It – producer
  • Tainy – producer
  • Craig Kallman – producer
  • Evan LaRay – recording engineer
  • Invincible – co-producer
  • Nick Seeley – additional producer
  • Colin Leonard – mastering engineer
  • Juan Chaves – trumpet
  • Michael Romero – background vocals
  • Sarah Sellers – background vocals
  • Nick Seeley – background vocals
  • Andrew Tinker – background vocals
  • Holly Seeley – background vocals
  • Leslie Brathwaite – mixer

Charts

Certifications
Region CertificationCertified units/sales
Argentina (CAPIF)[180] Gold 10,000^
Australia (ARIA)[181] 4× Platinum 280,000
Austria (IFPI Austria)[182] Platinum 30,000
Belgium (BEA)[183] Gold 20,000
Canada (Music Canada)[184] 6× Platinum 480,000
Denmark (IFPI Denmark)[185] Platinum 90,000
France (SNEP)[186] Diamond 333,333
Germany (BVMI)[187] Gold 200,000
Italy (FIMI)[188] 2× Platinum 100,000
New Zealand (RMNZ)[189] Platinum 30,000
Norway (IFPI Norway)[190] Platinum 60,000
Poland (ZPAV)[191] 2× Platinum 40,000
Portugal (AFP)[192] 2× Platinum 20,000
Spain (PROMUSICAE)[193] 2× Platinum 80,000
Switzerland (IFPI Switzerland)[194] 2× Platinum 40,000
United Kingdom (BPI)[195] 2× Platinum 1,200,000
United States (RIAA)[196] 9× Platinum 9,000,000

^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history
List of release dates, showing region, format(s), label(s) and reference(s)
Region Date Format(s) Version Label(s) Ref.
Italy May 25, 2018 Contemporary hit radio Original Warner [197]
United Kingdom [198]
United States May 29, 2018
[199]
Urban contemporary [200]
Various June 22, 2018
Dillon Francis remix Atlantic [82]
Italy June 27, 2018 Contemporary hit radio Warner Music [201]
United States June 28, 2018 12-inch single Original Atlantic [84]
[202]
Canada
Germany July 2, 2018 Warner Music
Switzerland
Germany August 24, 2018
  • Digital download
  • streaming
 German remix [83]

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