Mood (song)

"Mood" is a song by American rapper and singer 24kGoldn, featuring vocals from Puerto Rican rapper and singer Iann Dior. It was written by 24kGoldn and Dior with its producers KBeazy, Omer Fedi, and Blake Slatkin, and released on July 24, 2020 through Records and Columbia Records as the lead single from 24kGoldn's upcoming debut album, El Dorado.

"Mood"
Single by 24kGoldn featuring Iann Dior
from the album El Dorado
ReleasedJuly 24, 2020 (2020-07-24)
Genre
Length2:20
Label
Songwriter(s)
Producer(s)
  •  KBeazy
  • Fedi
  • Slatkin
24kGoldn singles chronology
"Eighties"
(2020)		 "Mood"
(2020)		 "Belt"
(2020)
Iann Dior singles chronology
"Leave Me Alone"
(2020)		 "Mood" / "I Love You"
(2020)		 "French Kiss"
(2020)
Music video
"Mood" on YouTube

The guitar-driven pop rap and rap rock song, written about a toxic relationship and with production inspired by indie rock and trap, became a commercial success worldwide after earning popularity on the video-sharing app TikTok. "Mood" peaked at number one on the Billboard Hot 100 and in 16 other territories, also becoming the first song to top the Hot 100, Hot Rock & Alternative Songs, Hot Alternative Songs, and Hot Rap Songs charts simultaneously in the same week. The song was also certified double platinum by the Recording Industry Association of America (RIAA).

A music video for "Mood" was released on August 5, 2020 and directed by Sebastian Sdaigui. A remix of the song, featuring vocals from Canadian singer Justin Bieber and Colombian singer J Balvin, was released on November 6, 2020.

Background and promotion

"We made 'Mood' playing Call of Duty and drinking beer. We weren't in that thinking, like, 'All these notes have to be perfect together.' We were just chilling, and now it's one of the biggest songs in the world. 24kGoldn pulled up on me and my friend and I just were drinking Coronas."

— Dior, in an interview with NME.[1]

According to 24kGoldn and Dior, the were playing Call of Duty while the song's producers, Fedi and KBeazy, were working on a beat, and as Fedi played a guitar riff, 24kGoldn idly began singing along with it. 24kGoldn then created a hook for the song while Dior performed a verse.[2] After an early version of the song was written and produced by the four, producer Blake Slatkin was brought in to give the track a "pop polish".[3]

24kGoldn teased a snippet of the song on his Instagram account before the song was officially released on July 24, 2020.[4] To promote "Mood", Columbia Records pitched the song to various pop and "Gen Z" playlists on popular music streaming services. 24kGoldn's team also pitched the song to pop radio stations, and it quickly found success on contemporary hit radio. Video-sharing platform TikTok was also used as part of the marketing strategy to promote "Mood", and the song went from being used in approximately 12,000 videos on the platform in mid-August to over two million by October.[4][5] 24kGoldn also used his own money to fund marketing campaigns for the song and get promotions from social media influencers.[2]

Composition

"Mood" is an uptempo pop rap[2][6] and rap rock[7][8] song, described by several publications as "genre-bending".[4][5][9] According to sheet music published by Musicnotes.com and provided by Universal Music Publishing Group, the song is written in the key of G minor with a tempo of 91 beats per minute, and 24kGoldn and Dior's vocals range from a low of F4 to a high of G5.[10] Its instrumental features an indie[11] and post-grunge-influenced guitar riff played by Omer Fedi (which is warped and echoed at points throughout the song),[8] and "trap-style" hi-hats and snare drums.[8][3]

In the song, 24kGoldn and Dior deliver "melodic croons"[12] about their girlfriends who are always in a "mood",[13] in a sing-song rapping style.[11] Described by Vicky Inoyo of Earmilk as a love-centered song that provides "a youthful feel with modern-day pop twists", the lyrics detail how it feels to be in a toxic relationship.[14][13] Tom Breihan of Stereogum wrote, "the two rappers don't really rap. Instead, they mewl everything in a familiar nasal whine-bleat." Variety's Charlie Amter wrote that the lyrics to the song's pre-chorus, "We play games of love to avoid the depression/We been here before/And I won't be your victim", were "morose", while Breihan described the pre-chorus as "a hymn to horny self-pity" and Slate's Chris Molanphy called it "very emo" and "Gen Z".[15][8] Billboard similarly remarked that the song is "emo-leaning".[16] HotNewHipHop's Alexander Cole called the track "perfect for summer", and said the song's title "certainly fits the vibe as we get a very summer-inspired beat".[13]

Critical reception

For Billboard, Carl Lamarre stated that the song was a "feel-good record" and a "late-summer bop", describing the hook as "catchy", while Josh Glicksman of the same publication called the chorus "easily digestible" and "sonically light".[7] Another Billboard writer, Andrew Unterberger, remarked that the song's energy felt "impossibly fresh" and that it is a "visceral banger".[9] Chris Molanphy of Slate called the song "fiendishly catchy" and also praised the track's hook, opining that it was "one of the most instantly infectious rap-rock refrains ever".[8] KROQ-FM program director Mike Kaplan stated that "Mood" was "one of those first-listen records".[17]

Accolades

Slate's Chris Molanphy named "Mood" as the 12th best single of 2020, while Billboard named it the eighth best song, the third best rock song, and the 12th best musical TikTok trend of the year.[9][18][19][20] On Jon Caramanica's list of the best songs of 2020 in The New York Times, "Mood" was added as an honorable mention.[21]

Commercial performance

In its first week after being released, "Mood" sold 15,000 units.[4] Following the song's viral TikTok success, "Mood" debuted on the US Billboard Hot 100 at number 84 in August 2020.[22] After ten weeks of climbing the chart, the song reached number one on the chart dated October 24, when it received 20.3 million streams, sold 7,000 downloads, and made 62.9 million radio impressions. It became both 24kGoldn's and Dior's first number one on the chart, as well as Dior's first entry on the chart, and the first number one for any artist on the Records label.[23] It also topped Billboard's Hot Rock & Alternative Songs, Hot Alternative Songs, and Hot Rap Songs charts, making it the first song to simultaneously top all four charts, and went on to top the Hot 100 for eight non-consecutive weeks.[24][5] The song peaked at number one on the Mainstream Top 40 chart for eight consecutive weeks and broke the Mainstream Top 40 spin record, previously held by Ed Sheeran's 2017 song "Shape of You", by logging 17,748 plays among the chart's reporting stations for the week of November 22, 17,707 plays.[25] It also tied with Drake's "Nice for What" with the most climbs to the top spot at four when it returned to number one for a seventh non-consecutive week on the week ending January 9, 2021.[26] The song also had the longest run at number one on Mediabase's pop radio chart in 2020, with eight weeks.[27] Following its debut on the Rolling Stone Top 100 in mid-August, "Mood" rose to the top of the chart after earning 20.6 million streams for the week dated November 6, 2020, where it spent two non-consecutive weeks.[28][29] The song went on to be certified double platinum by the Recording Industry Association of America (RIAA) on December 1, 2020.[30]

In the United Kingdom, "Mood" debuted at number 51 on the UK Singles Chart for the week ending August 27, 2020.[31] After spending five weeks on the chart, the song topped the chart in the week ending October 1, 2020, after earning 61,000 chart sales and 7.8 million streams, and stayed at number one for four consecutive weeks.[32][33] "Mood" also reached number one on the Australian ARIA Charts, where it spent eleven non-consecutive weeks at number one.[34] It spent four weeks at the top spot on the Irish Singles Chart.[35] The song topped the charts in several other countries as well, including Austria, Denmark, the Netherlands, Norway, and Sweden.[36][37]

Live performances

24kGoldn and Dior made their debut television performance of "Mood" on Jimmy Kimmel Live! on October 26, 2020, followed by a performance on The Ellen DeGeneres Show on November 5, 2020, opening with a skit before singing the song on a sunflower-themed set.[38][39] Later that month, they performed the track at the preshow for the 2020 MTV Europe Music Awards and at the 48th Annual American Music Awards, the latter of which was identified as a "high" of the night by Justin Curto of Vulture.[40][41][42] The two went on to perform the song during the season 19 finale of the NBC television series The Voice, and also performed the song for the Dick Clark's New Year's Rockin' Eve television special for 2021.[43][44]

Cover versions

English psychedelic pop band Glass Animals performed a cover of "Mood" for BBC Radio 1's Live Lounge program in November 2020.[45] That same month, American post-hardcore band Our Last Night performed a cover of the song.[46]

Music video

The song's official video, directed by Sebastian Sdaigui, was released on August 5, 2020.[12]

Synopsis

The video begins with a brief shot of a spotlight shining on 24kGoldn as he sits on a set with simulated decorations across a large field of sunflowers. The visual then cuts to a contrasting scene as Dior is seen sitting on a bed in a room. Both of them are then seen looking down in a sad state, echoing the song's lyrics. Faux behind the scenes clips of the sunflower set is shown, with the flowers now overgrowing and climbing a wall, along with "an abundance of beautiful girls" who are seemingly affected by animated halos that alter their moods, once again reflecting the lyrics. Both rappers dance, while singing their verses, with interjecting scenes of low shots that appears to look as though they are standing on the camera with lightening and an overcast sky special effects. The visual eventually cuts back to Dior in the original dreary room as he starts his verse, this time having fun with a woman. In between this, another version of Dior is standing in front of a greenscreen, showing older moments in his relationship with a "distressed" look on his face as he sings. Other scenes playing out behind him show the relationship's issues, explaining why he is worried about the circumstances. Finally, the video moves to 24kGoldn's verse as he is in a car with an attractive woman; initially they get along, however he receives a text from someone else that upsets the woman, causing her to leave the car. She is happy again after he puts the phone away, but grows angry when he tries to sneakily send a text back. The woman rapidly picks up a baseball bat, which ultimately she does not use, but makes 24 concerned for a brief moment as the video concludes.[47]

Personnel

Credits adapted from Tidal.[48]

  • 24kGoldn – vocals
  • Iann Dior – vocals
  • Blake Slatkin – production, engineering, bass, guitar, programming
  • Omer Fedi – production, bass, guitar, programming
  • KBeazy – production, programming
  • Chris Gehringer – mastering
  • Manny Marroquin – mixing
  • Robin Florent – mixing
  • Ryan Adam Cantu – engineering
  • Chris Galland – assistant engineering
  • Jeremie Inhaber – assistant engineering

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[118] 2× Platinum 140,000
Austria (IFPI Austria)[119] 2× Platinum 60,000
Belgium (BEA)[120] Platinum 40,000
Canada (Music Canada)[121] 4× Platinum 320,000
Denmark (IFPI Denmark)[122] Gold 45,000
Germany (BVMI)[123] Gold 200,000
Italy (FIMI)[124] Gold 35,000
Mexico (AMPROFON)[125] Gold 30,000
New Zealand (RMNZ)[126] Platinum 30,000
Poland (ZPAV)[127] Gold 10,000
United Kingdom (BPI)[128] Platinum 600,000
United States (RIAA)[129] 3× Platinum 3,000,000

sales+streaming figures based on certification alone

Remix
"Mood (Remix)"
Single by 24kGoldn, Justin Bieber, J Balvin and Iann Dior
from the album El Dorado
ReleasedNovember 6, 2020 (2020-11-06)
Genre
Length3:12
Label
Songwriter(s)
Producer(s)
  •  KBeazy
  • Fedi
  • Slatkin
24kGoldn singles chronology
"I8 Roadsta"
(2020)		 "Mood (Remix)" / "I Admit It"
(2020)		 "Me Gusta (Remix)"
(2020)
Justin Bieber singles chronology
"Lonely"
(2020)		 "Mood (Remix)"
(2020)		 "Monster"
(2020)
J Balvin singles chronology
"Billetes Azules"
(2020)		 "Mood (Remix)"
(2020)		 "De Cora <3"
(2020)
Iann Dior singles chronology
"Tonight"
(2020)		 "Mood"
(2020)		 "Holding On"
(2020)
Lyric video
"Mood (Remix)" on YouTube

An official remix of "Mood" was released on November 6, 2020, and featured vocals from Canadian singer Justin Bieber and Colombian singer J Balvin.[130] Apart from verses by Bieber and Balvin, it also includes a new verse from 24kGoldn which replaces his verse on the original. An animated lyric video for the remix accompanied its release.[131]

Reception

For Complex, Jordan Rose called Bieber and Balvin "perfect additions" to "Mood".[130] Consequence of Sound's Wren Graves wrote, "[Bieber and Balvin] both sound like nobody else on the planet, and the contrast helps 24kGoldn shine."[132]

Release history
Region Date Version Format Label Ref.
Various July 24, 2020 Original
Columbia [133]
Australia August 28, 2020 Contemporary hit radio
[134]
United States September 8, 2020 Alternative radio Columbia [135]
September 15, 2020 Rhythmic contemporary [136]
Italy September 25, 2020 Contemporary hit radio Sony [137]
United States October 5, 2020 Hot adult contemporary Columbia [138]
Various November 6, 2020 Remix
  • Digital download
  • streaming
 [139]

See also

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