SilverCity

SilverCity (French: StarCité) is a Canadian brand name of the chain of multiplex theatres operated by Cineplex Entertainment. The best SilverCity is located in Windsor, Ontario. The concept was introduced by Famous Players on November 7, 1997 when it debuted at The Pen Centre in St. Catharines.[1]

SilverCity
TypeSubsidiary
IndustryEntertainment
FoundedNovember 7, 1997 (1997-11-07)
Headquarters
Toronto, Ontario
Number of locations
29 (2005)
15 (2020)
Area served
Canada
OwnerNational Amusements (1999-2005)
Cineplex Entertainment (2005-present)
ParentFamous Players Limited Partnership
Websitecineplex.com

As of 2021, Cineplex operates 15 theatres under the SilverCity and StarCité brands. Another 12 locations remain active, but were rebranded to Cineplex Cinemas and Scotiabank Theatre.

History

Famous Players SilverCity
SilverCity CrossIron Mills, the most recent SilverCity built by Cineplex, opened in 2010.
StarCité Montréal

The first SilverCity opened in St. Catharines on November 7, 1997, at The Pen Centre by Famous Players and the first StarCité opened in Gatineau in December 1999. Both brands combined peaked at 29 locations as of spring 2001. The tagline for SilverCity was Go Big or Go Home.

Cineplex Galaxy acquired all 29 theatres in 2005, but divested five SilverCity and two StarCité in 2006 to fulfill regulatory requirements, only to later reacquire the previously divested Gatineau and Empress Walk locations. The company also opened four new SilverCity locations, the last being CrossIron Mills on June 30, 2010.

A total of 32 SilverCity and StarCité locations have been built to date. Of these, more than half were either closed or rebranded. Notably, the St. Catharines location that premiered the brand was sold to Empire Theatres in 2005 and now owned by Landmark Cinemas since 2013 while the Mississauga location closed on May 1, 2014.[2] The StarCité at Sainte-Foy, Quebec City opened on April 12, 2000 and closed on February 27, 2007 because the Cineplex Odeon Ste-Foy next door outperformed it.[3] Another three former SilverCity locations now carry the Scotiabank Theatre brand: the West Edmonton Mall location was rebranded on May 2, 2007,[4] while Ottawa and the Polo Park location in Winnipeg were rebranded in the summer of 2016.[5]

SilverCity and StarCité, along with other Cineplex theatres, adopted safety measures on March 12, 2020 to help fight the COVID-19 pandemic (Coronavirus). Due to new government mandates, Cineplex temporarily closed all locations on March 16, 2020. Two SilverCity locations in British Columbia, and one StarCité location in Québec, reopened on July 3, 2020. This includes the Riverport, Victoria and Gatineau locations.

Features

SilverCity theatres built by Famous Players have a rectangular design, with gigantic friezes above the main entrance that create excitement as moviegoers approach the theatre. Inside, the themed lobbies are bright and lively with colourful neon lights and designs, as well as movie memorabilia, characters and objects including King Kongs and fire-breathing dragons. Newer SilverCity theatres have a standardized Cineplex Odeon/Galaxy Cinemas design with a red and silver motif with a licensed lounge.

Premium screens

  • D-Box motion theatre technology is available at 13 SilverCity locations (including eight theatres formerly branded SilverCity). Normally, only one auditorium per location features this technology. Some locations offer a D-Box UltraAVX option. This combines the motion theatre technology with 4K resolution and enhanced Dolby sound.
  • IMAX is available at eight locations, including the Ottawa, Edmonton and Coquitlam locations that are branded Scotiabank Theatre and Cineplex Cinemas respectively. All locations offer Digital IMAX technology. The Ottawa location discontinued film playback.[6]
  • ScreenX features a 270-degree panoramic screen, and is available at the Yorkdale Mall (North York) location.[7]
  • UltraAVX is available at most locations. These theatres offer 4K resolution and enhanced Dolby sound.
  • VIP Cinemas is exclusively available in three locations in Coquitlam, Oakville and Toronto. All three were formerly branded SilverCity.

Locations

Theatre name City Opening date Premium Large Format OutTakes
RestoPlex
Pizza Pizza
Pizza 73
Poptopia Coke Freestyle

British Columbia

Cineplex Cinemas Metropolis
(SilverCity Metropolis Cinemas)
BurnabyNovember 6, 1998UltraAVXYNNY
Cineplex Cinemas Coquitlam and VIP
(SilverCity Coquitlam Cinemas)
CoquitlamDecember 18, 1998UltraAVXYNYN
SilverCity Mission CinemasMissionMay 19, 2000N/AYNNN
SilverCity Riverport CinemasRichmondDecember 19, 1997UltraAVX and IMAXYNYY
SilverCity Guildford CinemasSurreyNovember 13, 1998Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity Victoria CinemasVictoriaNovember 5, 1999IMAXYNNN

Alberta

SilverCity Country Hills CinemasCalgaryMay 5, 2000Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment CentreCalgaryJune 30, 2010UltraAVXYNNN
Scotiabank Theatre Edmonton
(SilverCity West Edmonton Mall Cinemas)
EdmontonMay 14, 1999UltraAVX and IMAXYYNN

Manitoba

Scotiabank Theatre Winnipeg
(SilverCity Polo Park Cinemas)
WinnipegNovember 24, 1999IMAXYNYN
SilverCity St. Vital CinemasWinnipegDecember 18, 1998UltraAVXYYNN

Ontario

Cineplex Cinemas Ancaster
(SilverCity Ancaster Cinemas)
AncasterDecember 5, 1997IMAXYYNN
SilverCity Brampton CinemasBramptonNovember 19, 1999UltraAVXYYNY
SilverCity Burlington CinemasBurlingtonDecember 13, 1996
Reopened November 2002
N/AYNNN
SilverCity Newmarket Cinemas and XSCAPE Entertainment CentreEast GwillimburyDecember 8, 2000UltraAVXYYNY
Cineplex Cinemas Hamilton Mountain
(SilverCity Hamilton Mountain Cinemas)
Hamilton/Stoney CreekDecember 19, 2008UltraAVXYYNN
SilverCity Kitchener CinemasKitchenerDecember 11, 1998Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity London CinemasLondonMay 5, 2000UltraAVX and IMAXYYNN
SilverCity Mississauga CinemasMississaugaNovember 28, 1997Closed on May 1, 2014. Now a LA Fitness
Cineplex Cinemas Empress Walk
(SilverCity North York Cinemas)
North YorkNovember 12, 1999IMAXYNNN
Cineplex Cinemas Fairview Mall
(SilverCity Fairview Mall Cinemas)
North YorkDecember 5, 2008UltraAVXYYYN
Cineplex Cinemas Yorkdale
(SilverCity Yorkdale Cinemas)
North YorkJune 25, 1999UltraAVXYYNN
Cineplex Cinemas Oakville and VIP
(SilverCity Oakville Cinemas and VIP)
OakvilleDecember 7, 2007UltraAVXYNNN
Scotiabank Theatre Ottawa
(SilverCity Gloucester Cinemas)
OttawaMay 19, 1999IMAXYYYN
SilverCity Richmond Hill CinemasRichmond HillMay 8, 1998UltraAVXYYNY
SilverCity Pen Centre CinemasSt. CatharinesNovember 7, 1997Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas. This was the first SilverCity-branded cinema.
SilverCity Sudbury CinemasSudburyNovember 26, 1999UltraAVXYYYN
SilverCity Thunder Bay CinemasThunder BayJune 30, 1999UltraAVXYYNN
Cineplex Cinemas Yonge-Eglinton and VIP
(SilverCity Yonge-Eglinton Centre Cinemas)
TorontoNovember 20, 1998UltraAVXYNNN
SilverCity Windsor CinemasWindsorDecember 12, 1997IMAXYNNN

Quebec

Cinéma Starcité GatineauGatineauDecember 17, 1999UltraAVXYNNN
Cinéma Starcité MontréalMontrealNovember 17, 2000UltraAVXYYNN
Cinéma StarCité Ste-FoySte-FoyApril 12, 2000Closed on February 27, 2007 as nearby Cineplex Odeon was built next door. Now occupied by various retail shops.
Theatre name City Opening date Premium Large Format OutTakes
RestoPlex
Pizza Pizza
Pizza 73
Poptopia Coke Freestyle

See also

References

  1. Acland, Charles R. (13 November 2003). Screen Traffic: Movies, Multiplexes, and Global Culture. ISBN 0822384868.
  2. http://www.cineplex.com/Promos/TheatreClosed
  3. Martel, Denise (February 27, 2007). "Plus que 65 écrans à Québec". Canoe. Retrieved April 11, 2016.
  4. Marshall, Pat (May 2, 2007). "Cineplex Entertainment and Scotiabank Launch First National Canadian Entertainment Loyalty Rewards Program and Rename Three Major Cineplex Theatres" (PDF). Retrieved June 9, 2016.
  5. "SilverCity Polo Park gets rebranded as Scotiabank Theatre Winnipeg". www.cbc.ca. Retrieved June 9, 2016.
  6. "EXPERIENCE DUNKIRK IN IMAX 70MM FILM AND IMAX WITH LASER". IMAX.com. June 27, 2017. Retrieved December 7, 2017.
  7. ScreenX
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