Welcome to Macintosh (film)

Welcome to Macintosh is a 2008 documentary film focusing on computer company Apple Inc. and its Macintosh line of computers. The title comes from the original welcome message shown during the start-up of Macintosh computers.

Welcome to Macintosh
Original poster art
Directed byRobert Baca
Josh Rizzo
StarringWayne Bibbens
Vince Briel
Charles DeVore
Richard Halsey
Andy Hertzfeld
Production
company
Baca Productions
Release date
  • April 6, 2008 (2008-04-06) (Wisconsin Film Festival)
  • December 15, 2008 (2008-12-15)
Running time
83 minutes (DVD)
73 minutes (VOD Services)
CountryUnited States
LanguageEnglish

Plot

The film focuses on the history of computer company Apple Inc., and its Macintosh line of computers specifically.[1] It discusses the company's employees, philosophy, practices, and interviews people who were working at Apple when the Macintosh was first released.[2]

Production

Ars Technica noted that neither Steve Jobs nor Steve Wozniak, the founders of Apple Inc., appear in the film. However, several notable figures in the history of the Macintosh appear in the film, including Mac engineers Andy Hertzfeld and Jim Reekes, former Apple Evangelist Guy Kawasaki, and Ron Wayne, a "short-lived but original co-founder of Apple Computer".[3]

Release

Welcome to Macintosh was shown at five film festivals.[3] The film's studio released a trailer on YouTube on November 29, 2008.[1] The movie was released on DVD on December 15, 2008, and includes three hours of extra and deleted scenes.[3] In early 2009, the studio setup group screenings for the film with seven Mac and Apple user groups in seven American cities (Rockville, Maryland; Minneapolis, Minnesota; Scottsdale, Arizona; Nashville, Tennessee; Washington, D.C.; Indianapolis, Indiana; and Providence, Rhode Island),[4] which include more than 700 people who signed up to attend the events.[5]

Reception

Technology website Ars Technica describes Welcome to Macintosh as a film that "mixes history, criticism and an unapologetic revelry of all things Apple", and wrote, "If you liked Pirates of Silicon Valley or read Revolution in the Valley, then this film is for you."[3] After watching the film, Apple Inc. co-founder Steve Wozniak was pleased with the results, and appreciated how "unbelievable" it was to see people "say that great of things about [him]".[4] He also noted that the film was "so on the mark", and that it was the best independent film regarding Apple that he has seen.[4]

See also

References
  1. "Welcome to Macintosh - The documentary for the rest of us". YouTube. November 29, 2008. Retrieved February 8, 2009.
  2. Griffiths, Rob (January 7, 2009). "The history of the Mac, told by those who were there". Macworld. Retrieved February 8, 2009.
  3. Foresman, Chris (December 1, 2008). ""Welcome to Macintosh" documentary ready for DVD release". Ars Technica. Retrieved February 8, 2009.
  4. Foresman, Chris (February 6, 2009). "Welcome to Macintosh documentary sets up group screenings". Ars Technica. Retrieved February 8, 2009.
  5. Snell, Jason (February 5, 2009). "Mac documentary to show at User Groups". Macworld. Retrieved February 8, 2009.
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