Beddit

Beddit Oy[3] (formerly Finsor Oy[1]) is a Finnish technology company that makes sleep tracking devices and a sleep tracking app to help monitor sleep.[4] The company was founded in October 2006 and was acquired by Apple in May 2017.

Not to be confused with Reddit.

Beddit
Type of businessTechnology, Sleep tracking, Health
FoundedOctober 12, 2006
HeadquartersEspoo, Finland[1]
OwnerApple Inc.
URLwww.beddit.com
Native client(s) oniOS, watchOS, Misfit Shine, Android[2]

As of 2016, Beddit has collected over 3 million nights of sleep data from its users.[5]

History

2006–2017: Founding and growth

Beddit was founded on October 12, 2006[3] by Lasse Leppäkorpi.[5] The company originally performed basic monitoring in hospitals by tracking the heart rate and breathing of patients without touching them.[6] However, Beddit was unable to release a sleep tracking product to the public due to the expensive cost of manufacturing one at the time.[6] Beddit released their first sleep tracker in November 2013 for early backers after a successful crowdfunding campaign on Indiegogo, where crowdfunders raised over $500,000.[5][6][7]

Misfit's Shine fitness tracker announced support for Beddit's sleep trackers as part of a partnership between the two companies in July 2014.[8] Beddit released a sleep tracking app for the Apple Watch on October 6, 2015.[9] On October 4, 2016, Beddit released the Beddit 3 sleep tracker at select Apple Stores, on Amazon, and on Beddit's website.[10]

On April 28, 2017, Beddit announced that they would be phasing out older Beddit devices and that the older devices would soon be incompatible with the Beddit app, while giving users the option to upgrade to Beddit 3 for free.[11] At the time of the announcement, 80% of Beddit's users were Beddit 3 users.[11]

2017–present: Apple subsidiary

On May 8, 2017, Apple Inc. acquired Beddit for an undisclosed amount.[12][13] In September 2018, Beddit announced in an App Store update that their cloud service will shut down on November 15, 2018 for existing users and that new users will not be able to access its cloud service starting on September 21, 2018.[14] Beddit's cloud service shut down as planned on November 15 in an update to the Beddit app.[15]

On December 7, 2018, Beddit released its first sleep tracker Beddit 3.5 since being acquired by Apple in 2017 on Apple's website and in stores.[16] Beddit 3.5 has the ability to sync with HealthKit and will function with one or two people in a bed, however, the second person cannot be tracked unless they have their own Beddit 3.5 device.[17]

In June 2019, Beddit announced that they would be launching a beta program for their sleep tracking app in order to get feedback from users on how to improve their app.[18] In August 2020, Beddit and the University of California, Los Angeles (UCLA) announced they would conduct a three year long study on how sleep, physical activity, heart rate, and daily routines can play a role in depression and anxiety in people.[19]

References
  1. "Company Overview of Beddit". Bloomberg L.P. Archived from the original on December 3, 2018. Retrieved December 2, 2018.
  2. "Beddit Smart Sleep Tracker: FULL REVIEW | Best Sleep Trackers 2018". Best Sleep Trackers 2018. March 15, 2016. Retrieved December 2, 2018.
  3. "Beddit Oy :: OpenCorporates". OpenCorporates. Archived from the original on November 11, 2020. Retrieved December 4, 2018.
  4. Byford, Sam (May 10, 2017). "Apple acquires sleep-tracking hardware company Beddit". The Verge. Archived from the original on November 11, 2020. Retrieved May 27, 2018.
  5. Jan Kamps, Haje (December 2, 2016). "Beddit 3 knows if you've been sleeping. It knows if you're awake". TechCrunch. Archived from the original on September 30, 2020. Retrieved May 27, 2018.
  6. Merz, Theo (August 9, 2013). "Beddit: new mattress monitors your sleep". The Daily Telegraph. ISSN 0307-1235. Archived from the original on September 27, 2020. Retrieved August 18, 2018.
  7. Flacy, Mike (August 29, 2013). "Beddit tracker monitors your sleep patterns without having to wear it". Digital Trends. Archived from the original on July 26, 2020. Retrieved August 18, 2018.
  8. Stein, Scott (July 10, 2014). "Misfit Beddit Sleep System slips under your mattress to listen to you breathe". CNET. Archived from the original on October 2, 2018. Retrieved August 18, 2018.
  9. Hall, Zac (October 6, 2015). "Beddit launches Apple Watch sleep tracking app as Smart Sleep Tracker comes to Apple Stores". 9to5Mac. Archived from the original on November 8, 2020. Retrieved December 1, 2018.
  10. Rossignol, Joe (September 26, 2016). "New Beddit 3 Sleep Tracker Available at Select Apple Stores Next Week". MacRumors. Archived from the original on November 8, 2020. Retrieved August 18, 2018.
  11. Langley, Hugh (April 28, 2017). "Beddit is phasing out its old devices, but giving users a free upgrade". Wareable. Archived from the original on September 28, 2020. Retrieved December 10, 2018.
  12. Farr, Christina (May 9, 2017). "Apple has acquired a sleep-tracking app called Beddit". CNBC. Archived from the original on November 18, 2020. Retrieved May 27, 2018.
  13. "Beddit Privacy Policy". Beddit. May 8, 2017. Archived from the original on May 10, 2017. Retrieved December 10, 2018.
  14. Cao, Peter (September 21, 2018). "Apple-acquired Beddit sleep tracker shutting down cloud service in November". 9to5Mac. Archived from the original on August 17, 2020. Retrieved September 22, 2018.
  15. Cao, Peter (November 15, 2018). "Apple-owned Beddit app officially removes cloud syncing functionality". 9to5Mac. Archived from the original on August 17, 2020. Retrieved November 27, 2018.
  16. Lee, Dami (December 7, 2018). "Apple releases new Beddit sleep tracker". The Verge. Archived from the original on November 8, 2020. Retrieved December 8, 2018.
  17. Fingas, Roger (December 7, 2018). "Apple's Beddit emerges from hibernation with Beddit Sleep Monitor 3.5". AppleInsider. Archived from the original on October 21, 2020. Retrieved December 8, 2018.
  18. Perez, Sarah (June 18, 2019). "Apple launches a Beddit beta program focused on improving its app". TechCrunch. Archived from the original on June 19, 2019. Retrieved December 30, 2020.
  19. Miller, Chance (August 4, 2020). "Apple teams up with UCLA on mental health study using Apple Watch, iPhone, and Beddit sleep tracker". 9to5Mac. Archived from the original on October 5, 2020. Retrieved December 30, 2020.
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