American Motors Corporation

American Motors combined the Nash and Hudson product lines under a common manufacturing strategy in 1955, with the production of Nashes and Hudsons consolidated at the Nash plant in Kenosha.[35] The Detroit Hudson plant was converted to military contract production and eventually sold. The separate Nash and Hudson dealer networks were retained. The Hudsons were redesigned to bring them in harmony with Nash body styles.

The fast-selling Rambler model was sold as both a Nash and a Hudson in 1955 and 1956. These badge-engineered Ramblers, along with similar Metropolitans, were identical save for hubcaps, nameplates, and other minor trim details.

The pre-existing full-size Nash product line was continued and the Nash Statesman and Ambassador were restyled as the "new" Hudson Wasp and Hudson Hornet. Although the cars shared the same body shell, they were at least as different from one another as Chevrolet and Pontiac. Hudsons and Nashes each used their own engines as they had previously: the Hudson Hornet continued to offer the 308 cu in (5.0 L) I6 that had powered the (NASCAR) champion during the early 1950s; the Wasp now used the former engine of the Hudson Jet.

The Nash Ambassador and Statesman continued with overhead- valve and L-head sixes respectively. Hudson and Nash cars had different front suspensions. Trunk lids were interchangeable but other body panels, rear window glass, dash panels and braking systems were different. The Hudson Hornet and Wasp, and their Nash counterparts, had improved ride and visibility; also better fuel economy owing to the lighter unitized Nash body.

For the 1958 model year, the Nash and Hudson brands were dropped. Rambler became a marque in its own right and the mainstay of the company. The popular British-built Metropolitan subcompact continued as a standalone brand until it was discontinued in 1961. The prototype 1958 Nash Ambassador / Hudson Hornet, built on a stretched Rambler platform, was renamed at the last minute as "Ambassador by Rambler". To round out the model line American Motors reintroduced the old 1955, 100 in (2,540 mm) wheelbase Nash Rambler as the new Rambler American with only a few modifications. This gave Rambler a compact lineup with 100 in (2,540 mm) American, 108 in (2,743 mm) Rambler Six and Rebel V8, as well as the 117 in (2,972 mm) Ambassador wheelbase vehicles.

Sales of Ramblers soared in the late 1950s in part because of American Motors' focus on the compact car and its marketing efforts. These included sponsoring the hugely popular Walt Disney anthology television series and as an exhibitor at the Disneyland theme park in Anaheim, California. George Romney himself pitched the Rambler product in the television commercials.

While the "Big Three" introduced ever-larger cars, American Motors followed a "dinosaur-fighter" strategy. George W. Romney's leadership focused the company on the compact car, a fuel-efficient vehicle 20 years before there was a real need for them.[38] This gave Romney a high profile in the media. Two core strategic factors came into play: (1) the use of shared components in American Motors products and (2) a refusal to participate in the Big Three's restyling race. This cost-control policy helped Rambler develop a reputation as solid economy cars. Company officials were confident in the changing market and in 1959 announced a $10 million (US$87,705,479 in 2016 dollars[39]) expansion of its Kenosha complex (to increase annual straight-time capacity from 300,000 to 440,000 cars).[40] A letter to shareholders in 1959 claimed that the introduction of new compact cars by American Motors's large domestic competitors (for the 1960 model year) "signals the end of big-car domination in the U.S." and that American Motors predicts small-car sales in the U.S. may reach 3 million units by 1963.[40]

American Motors was also beginning to experiment in non-gasoline powered automobiles. On April 1, 1959, American Motors and Sonotone Corporation announced a joint research effort to consider producing an electric car that was to be powered by a "self-charging" battery.[41] Sonotone had the technology for making sintered plate nickel–cadmium batteries that can be recharged very rapidly and are lighter than a typical automobile lead–acid battery.[42]

In 1959, American Motors hired designer Dick Teague, who had previously worked for General Motors, Packard, and Chrysler; after Edmund E. Anderson left the company in 1961, Teague was named principal designer and in 1964, Vice President.

1964 Rambler American 440-H

1964 Rambler Classic 770

1965 Rambler Marlin

1967 Ambassador 990

1969 American Motors AMX

In an effort to stay competitive, American Motors produced a wide range of products during the 1960s and added innovations long before the "Big Three" introduced them.

For example, the Rambler Classic was equipped with a standard tandem master cylinder in 1962 that provided stopping ability even if there was a failure in the brake system.[43] Only Cadillac also included this safety feature six years before U.S. safety regulations required it on all cars.

Rambler also was an early pioneer in offering an automatic shift indicator sequence (P R N D2 D1 L, where if one selected "D2", the car started in second gear, while "1" started in first gear) on its "Flash-O-Matic" transmission which is similar to today's "PRNDSL" shift pattern, made mandatory for the 1968 model year cars,[44] which required a neutral position between reverse and drive,[45] while General Motors still offered a shift selector that had reverse immediately next to low gear (PNDSLR) well into the 1960s.

Unique in the domestic automotive industry, American Motors offered adjustable front seat backrests from their Nash-origin,[46] and in 1964, the Classic and Ambassador were equipped with standard dual reclining front seats nearly a decade before the Big Three offered them as options. Bendix disc brakes were made standard on the Marlin and optional on other models in 1965.[47][48] This made the Marlin one the first modern American cars with standard disc brakes, while the Big Three did not offer them until the early 1970s on most of their models to meet Federal Motor Vehicle Safety Standards.[49]

In the early part of the decade, sales were strong, thanks in no small part to the company's history of building small cars, which came into vogue in 1961.[50] In both 1960 and 1961, Ramblers ranked in third place among domestic automobile sales,[51] up from third on the strength of small-car sales, even in the face of a lot of new competition.[50] Romney's strategic focus was very successful as reflected in the firm's healthy profits year after year. The company became completely debt-free. The financial success allowed the company to reach an agreement on August 26, 1961, with the United Auto Workers for a profit sharing plan that was new in the automobile industry. Its new three-year labor contract also included generous annual improvement pay increases, as well as automatic cost-of-living raises.[52] However, in 1962, Romney resigned to run for Governor of Michigan. His replacement was Roy Abernethy, American Motors's successful sales executive.

By 1964, Studebaker production in the United States had ended, and its Canadian operations ceased in 1966. The "Big Three", plus the smaller American Motors, Kaiser Jeep, International Harvester, Avanti, and Checker companies were the remaining North American auto manufacturers.

Abernethy believed that American Motors's reputation of building reliable economical cars could be translated into a new strategy that could follow AMC buyers as they traded up into larger, more expensive vehicles. American Motors, in reality, had produced large cars throughout most of its history, The Rambler Ambassadors were every bit as large as a full-sized Ford or Chevy. There was only an absence of largest sized cars from the American Motors lineup in 1963 and 1964[53] The first cars bearing his signature were the 1965 models. These were a longer Ambassador series and new convertibles for the larger models. During mid-year a fastback, called the Marlin, was added. It competed directly with cars like the Dodge Charger, American Motors's "family-sized" car emphasized personal-luxury. Abernethy also called for the de-emphasis of the Rambler brand, because he believed the public associated it too strongly with economy cars, and that it was hindering the sale of American Motors's other models at a time when mid and luxury car sales were very strong. As a result, he ordered that for 1966, the Ambassador and Marlin were to be badged purely as a product of American Motors.[54] This was followed by the 1968 Rebel. The new models shared fewer parts among each other and were more expensive to build.

The continuing quest "in the business world's toughest race – the grinding contest against the Big Three automobile makers" also meant annual styling changes requiring large expenditures.[55] American Motors's management total confidence "that the new 1965 models would stem a bothersome decline" actually began falling behind in share of sales.[56] Moreover, a new line of redesigned cars in the full and mid-sized markets was launched in the fall of 1966.[57] The cars won acclaim for their fluid styling, and Abernethy's ideas did work as Ambassador sales increased significantly. The dated designs of the Rambler Americans, however, hurt its sales which offset gains from Ambassador sales. There were quality control problems with the introduction of the new full-sized cars, as well as persistent rumors of the company's demise because of their precarious cash flow. Consumer Reports' negative ratings for American Motors's safety didn't help either.

American Motors did not have their own electric car program as did the Big Three, and after some negotiation, a contract was drawn in 1967 with Gulton Industries to develop a new battery based on lithium and a speed controller designed by Victor Wouk.[58] A nickel-cadmium battery powered 1969 Rambler station wagon demonstrated the power systems that according to the scientist was a "wonderful car".[58] This was also the start of other "plug-in"-type experimental American Motors vehicles developed with Gulton – the Amitron and the Electron.

Abernethy was ousted from American Motors on January 9, 1967, and damage control fell to the new CEO, Roy D. Chapin Jr. (son of Hudson Motors founder Roy D. Chapin).[59] Chapin quickly instituted changes to American Motors's offerings and tried to regain market share by focusing on younger demographic markets.[60] Chapin's first decision was to cut the price of the Rambler to within US$200 of the basic Volkswagen Beetle. Innovative marketing ideas included making air conditioning standard on all 1968 Ambassador models (available as a delete option). This made American Motors the first U.S. automaker to make air conditioning standard equipment on a line of cars, preceding even luxury makes such as Lincoln, Imperial, and Cadillac.

The company introduced exciting entries for the decade's muscle car boom, most notably the AMX, while the Javelin served as the company's entrant into the sporty "pony car" market created by the Ford Mustang. Additional operating cash was derived in 1968 through the sale of Kelvinator Appliance, once one of the firm's core operating units. The Kelvinator divestiture left American Motors a downsized company solely manufacturing automobiles.

The Rambler brand was completely dropped after the 1969 model year in North America, although it continued to be used in several overseas markets as either a model or brand name, with the last use in Mexico in 1983. From 1970, American Motors was the brand used for all American Motors passenger cars; and all vehicles from that date bore the American Motors name and the new corporate logo. However, the names "American Motors" and "AMC" were used interchangeably in corporate literature well into the 1980s. The branding issue was further complicated when the company's Eagle all-wheel drive passenger cars were marketed as the American Eagle in the 1980s.

1978 AMC Concord

AMC Spirit liftback

1981 AMC Concord

Jeep Grand Wagoneer

In February 1977, Time magazine reported that although American Motors had lost $73.8 million in the previous two fiscal years, U.S. banks had agreed to a year's extension for a $72.5 million credit that had expired in January; that stockholders had received no dividends since 1974; and that Pacer sales did not match expectations. However, Time noted record Jeep sales and a backlog of orders for AM General's buses.[75]

On October 21, 1977, Roy Chapin Jnr. retired and Gerald C. Meyers became Chairman and CEO.[16]

On March 31, 1978, American Motors and Renault announced a sweeping agreement for the joint manufacture and distribution of cars and trucks that would achieve benefits for both.[76] A month later, American Motors announced that it would halt the production of standard urban transit buses after about 4,300 were sold by its AM General subsidiary over a period of three years.[77] In May 1978, the U.S. Environmental Protection Agency ordered the recall of all American Motors's 1976 cars (except those conforming to California emissions regulations) – some 270,000 vehicles— plus 40,000 1975 and 1976 Jeeps and mini trucks, for correction of a fault in the pollution control system. Total cost was estimated at up to $3 million—more than AMC had earned the previous quarter.[78]

American Motors lost an estimated $65 million on its conventional (non-Jeep) cars for the fiscal year ended September 30, 1978, but strong Jeep sales helped the company to an overall $36.7 million profit on sales of $2.6 billion. However, American Motors faced costly engineering work to bring their Jeeps into compliance with a federal directive for all 4-wheel-drive vehicles to average 15 mpg_‑US (16 L/100 km; 18 mpg_‑imp) by 1981.[79]

A year later, with its share of the American market at 1.83%, the company struck a deal with Renault, the nationally owned French automaker. American Motors would receive a $150 million cash injection, $50 million in credits, and also the rights to start building the Renault 5 in 1982.[80] (A deal for Renault products to be sold through the American Motors-Jeep dealer network had already been made in 1979).[81] In return, Renault acquired a 22.5% interest in American Motors.[80] This was not the first time the two companies had worked together. Lacking its own prestige model line in the early 1960s, Renault assembled CKD kits and marketed Rambler cars in France.[82]

In 1979, American Motors announced a record $83.9 million profit on sales of $3.1 billion (US$10,920,357,634 in 2019 dollars[39]) for the fiscal year ending in September—this despite an economic downturn, soaring energy prices, rising American unemployment, automobile plants shutting down, and an American market trend towards imported cars.[83]

In 1980, all American Motors cars received a new rust-proofing process called Ziebart Factory Rust Protection. This included aluminized trim screws, plastic inner fender liners, galvanized steel in every exterior body panel, and a deep-dip (up to the window line) bath in epoxy-based primer. American Motors backed up the rust protection program with a 5-year "No Rust Thru" component to its comprehensive "Buyer Protection Plan".

A drop in Jeep sales caused by the declining economy and soaring energy prices began to constrict American Motors's cash flow. At the same time, pressure increased on the company's non-Jeep product lines. The face-lifts and rebranding of American Motors's once-innovative and successful cars were not enough in a competitive landscape that had changed dramatically. No longer was the threat limited to the Big Three automakers (General Motors, Ford, and Chrysler). The Japanese manufacturers (Honda, Toyota, Nissan) used streamlined production methods such as outsourcing and Just In Time (JIT) supply-chain management. They had new, highly efficient assembly plants in the United States. And now they targeted the heart of American Motors's passenger product line: small cars.

While Americans turned to the new imports in increasing numbers, American Motors continued its struggle at the inefficient and aging Kenosha, Wisconsin, facilities—the oldest continuously operating automobile plant in the world, where components and unfinished bodies still had to be transported across the city.

In early 1980, the banks refused American Motors further credit. Lacking both capital and resources for the new, truly modern products it needed to offer, the company turned to Renault for a $90 million loan (US$279,268,982 in 2019 dollars[39]).[84] By September that year, American Motors's U.S. market share had fallen to 1.7%, and in November sales dropped 19.1%. American Motors warned stockholders that the company could be bankrupted if they did not approve a plan for Renault to acquire as much as 59% of the company.[85] On December 16, 1980, American Motors shareholders "overwhelmingly approved making the French Government-owned Renault" their company's principal owner.[86] Jean-Marc Lepeu, former corporate treasurer at Renault, became vice president for finance at American Motors. In September 1981, Jose Dedeurwaerder, a Renault veterans of 23 years, mainly in manufacturing, became American Motors's executive vice president for manufacturing.[87]

In January 1982 the company's former president W. Paul Tippett Jr. replaced Gerald C. Meyers as chairman and CEO, and Dedeurwaerder moved up to president.[88] By this time Renault owned 46% of American Motors. Dedeurwaerder brought a broad perspective at this critical time: he is credited with streamlining many of American Motors's arcane management techniques. He also instituted important improvements in plant layouts, as well as in cost and quality control.[89]

Renault, having increased its stake in the company several times to keep it solvent, eventually owned 49% in 1983. This development effectively ended American Motors's run as a truly American car company.

New ownership and new management heralded a new product venture for American Motors: a line of modern front-wheel drive cars, designed by Renault, to be produced at Kenosha.

1981 AMC Eagle Wagon.

In August 1979, for the 1980 model year, American Motors introduced four-wheel-drive versions of the Spirit and Concord, calling the collective line the AMC Eagle. Eagles rapidly became one of the company's best-known products and are considered one of the first "crossover SUVs". Eagles used the 2-wheel drive body shells mounted on an all-new platform developed by American Motors in the late 1970s. Featuring an innovative full-time four-wheel-drive system, it sold best in snow-prone areas. Sales started strongly but declined over time. While the two-wheel drive Spirit and Concord were both discontinued after 1983 as the company concentrated on its new Renault Alliance, the Eagle survived for five years longer, albeit only in station wagon form, into the 1988 model year. This meant the four-wheel-drive Eagle was the lone representative of the American Motors brand from 1984 to 1988. All the company's remaining output was branded Renault or Jeep. The last AMC Eagle was built on December 14, 1987.

The Renault Alliance, based on the Renault 9, was built by American Motors Corporation from 1983 to 1987

The Renault Alliance was the first joint product of the American Motors-Renault partnership. Introduced in 1983, the Alliance was a front-wheel-drive Renault 9 compact car slightly restyled for the American market by Dick Teague, mostly to comply with American safety standards, and produced by American Motors at Kenosha. The car was badged as a Renault and some cars also carried American Motors badges. It was available as a sedan with two or four doors and later as a convertible. The hatchback, introduced in 1984 and badged as the Renault Encore, was basically the same as the European Renault 11 model. For the final 1987 model year, a higher-performance version of the Alliance 2 door sedan and the convertible was sold as the Renault GTA.[90] This version had a Renault two-liter engine that was exclusive to it and not shared with the European Renault 9 and 11 models.

The new model, introduced at a time of increased interest in small cars, won several awards including Motor Trend Car of the Year. Motor Trend declared: "The Alliance may well be the best-assembled first-year car we’ve ever seen. Way to go Renault!" The Alliance was listed as number one on Car and Driver's list of Ten Best cars for 1983.[91] The positive reception and sales of 200,000 Alliances by 1984 was hindered by the availability of only two body styles. The Alliance was a European-designed car and not fully suited to U.S. market demands. The distribution network was also not well supported, which led to the lower quality delivered by dealerships with "disastrous consequences" for the image of the automobiles, as well as high warranty costs because of quality failings which greatly impacted sales from 1985 to the end of production in 1987.[92]

The Encore models were renamed Alliance Hatchback in 1987. Alliance and GTA production ended in June of that year while the Renault 9 and 11 models continued through the 1988 model year in Europe, being replaced by the all-new Renault 19.

Jeep Cherokee Laredo

Jeep Comanche Pioneer

More beneficial to American Motors's future was the introduction of an all-new line of compact Jeep Cherokee and Wagoneer models in the autumn of 1983 for the 1984 model year. The popularity of these downsized Jeeps pioneered a new market segment for what later became defined as the sport utility vehicle (SUV). They initially used the American Motors 150 C.I.D. (2.5L) OHV four-cylinder engine with a carburetor, and a General Motors-built 2.8 L (171 cu in) carbureted V6 was optional. In 1986, throttle-body injection replaced the carburetor on the 2.5  L I4 engines. A Renault 2.1 L (128 cu in) Turbo-Diesel I4 diesel was also offered. Starting with the 1987 models, a 4.0 L (244 cu in) I6 engine, derived from the older 258 cu in (4.23 L) I6 with a new head design and an electronic fuel injection system, replaced the outsourced V6. American Motors' "new" engine was designed with help from Renault and incorporated Renault-Bendix (Renix) parts for fuel and ignition management. The 4.0 developed an outstanding reputation for reliability and toughness. Retained by Chrysler after the buyout, the design continued to be improved and refined until its discontinuation at the end of the 2006 model year. The 4.0 engine saw extensive application in XJ Cherokees and Wagoneers, Grand Cherokees, and Wranglers, and many of those engines saw (or are seeing) extremely long lives, quite a few exceeding 300,000 mi (480,000 km). The XJ Cherokee itself was built by Chrysler until the end of the 2001 model year in the U.S. and until 2005 in China.

Three other designs continued to be used after the Chrysler buyout: the Grand Wagoneer full-size luxury SUV, the full-sized J-series pickups, built on the same chassis as the earlier SJ model Wagoneers and Cherokees that dated from 1963 with the AMC 360 cu in (5.9 L) V8, and the Jeep Comanche (MJ) compact pickup, which debuted in 1986. Unlike most sport-utility vehicles that are based on adapted pickup truck designs, the Cherokee XJ SUV came first and the Comanche was designed as a later pickup truck version.

Production of the full-sized pickups ceased after 1987. The Grand Wagoneer and 360 V8 engine were dropped after 1991 (the last American-made vehicle whose engine used a carburetor for fuel delivery), and the Comanche bowed after 1992.

There were significant changes in 1985 as the market moved away from American Motors's small models. With fuel relatively cheap again, buyers turned to larger more powerful automobiles and American Motors was unprepared for this development. Even the venerable Jeep CJ-5 was dropped after a 60 Minutes TV news magazine exposé of rollover tendencies under extreme conditions. American Motors also confronted an angry workforce. Labor was taking revenge, and reports circulated about sabotage of vehicles on the assembly lines because of the failure to receive promised wage increases. There were rumors that the aging Kenosha plant was to be shut down. At the same time, Chrysler was having trouble meeting the demand for its M-body rear-drive models (Dodge Diplomat, Plymouth Gran Fury and Chrysler Fifth Avenue). Because they were assembled using the old "gate and buck system" and the tooling could be easily moved, Chrysler could supply the components and control the quality, while American Motors assembled the car. Therefore, Lee Iacocca and Joe Cappy reached an agreement to use some of American Motors's idle plant capacity in Kenosha.[93]

These problems came in the midst of a transfer of power at American Motors from Paul Tippet to a French executive, Pierre Semerena. The new management responded with tactical moves by selling the lawn care Wheel Horse Products Division and signing an agreement to build Jeeps in the People's Republic of China. The Pentagon had problems with AM General, a significant defense contractor, being managed by a partially French-government-owned firm. The U.S. government would not allow a foreign government to own a significant portion of an important defense supplier.[94] As a result, the profitable AM General Division was sold. Another milestone was the departure of Dick Teague; American Motors's design vice president for 26 years, he was responsible for many Jeep and AMC designs including the Rambler American, Javelin, Hornet, Gremlin, Pacer, and Matador coupe.

American Motors's major stockholder, Renault, was itself experiencing financial trouble in France. The investment in American Motors (including the construction of a new Canadian assembly plant in Brampton, Ontario) forced cuts at home, resulting in the closure of several French plants and mass layoffs. Renault was down to just three alternatives regarding its American holdings: (1) They could declare American Motors officially bankrupt thereby lose its investment; (2) They could come up with more money, but Renault management perceived American Motors as a bottomless pit; or (3) American Motors could be put up for sale and the French could get back part of their investment. Against these detractions, Renault's chairman, Georges Besse, continued to champion the French firm's future in the North American market; pointing to the company's completion of the newest and most-advanced automotive assembly plant in North America, then known as Bramalea Assembly, as well as the recent introduction of the thoroughly modern, fuel-injected 4.0  L and 2.5  L engines. In addition, Jeep vehicles were riding an unprecedented surge in demand. It seemed to Besse and others that American Motors was on course for profitability.

However, on November 17, 1986, Besse, who had a high-profile among French capitalists, was assassinated by a member of a French clandestine far-left extremist group, Action directe.[95]

Under pressure from Renault executives following Besse's death, Renault's new president, Raymond Levy, set out to repair employee relations and divest the company of its investment in American Motors. Renault owned 46.1% of American Motors's outstanding shares of stock. In 1986 American Motors had lost $91.3 million.[96]

The earlier agreement between Chrysler and American Motors in 1985, under which American Motors would produce M-body chassis rear-drive large cars for two years from 1986 to 1988, fed the rumor that Chrysler was about to buy AMC. According to the head of manufacturing for Chrysler at the time, Stephan Sharf, the existing relationship with American Motors producing a car for a competitor facilitated the negotiations.[93]

The Jeep Grand Cherokee was the driving force behind Chrysler's buyout of American Motors; Lee Iacocca wanted the design. Chrysler completed development and released it to the public in late 1992, and continues to use the nameplate today.

On March 9, 1987, Chrysler agreed to buy Renault's share in American Motors, plus all the remaining shares, for about $1.5 billion ($3,375,659,051 in 2019 dollars[39]).[96][97][98][99][100][101] American Motors became the Jeep-Eagle division of Chrysler.[102][103]

The sale came at a time when the automotive press was enthusiastic about the proposed 1988 lineup of Renault, Eagle and Jeep vehicles, and reports that the financial outlook for the tiny automaker was improving. American Motors quarterly results for all of 1987 were positive, Chrysler purchased American Motors at a time the company appeared to be in a very good financial position with its new product line.[96]

It was the Jeep brand that Chrysler CEO Lee Iacocca really wanted – in particular the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler. Among them was the world-class, brand-new manufacturing plant in Bramalea, Ontario, which offered Iacocca an unprecedented opportunity to increase his company's production capacity at a fire-sale price. American Motors had designed and built the plant in anticipation of building the Renault 25-based Eagle Premier. Additional profitable acquisitions were the American Motors dealer network (the addition of which strengthened Chrysler's retail distribution – many American Motors dealers switched to selling Chrysler products); and American Motors's underrated organization and management talent – which Chrysler quickly assimilated (numerous leading Chrysler engineers and executives were ex-American Motors).[104] American Motors was renamed Jeep Eagle Corporation (a Chrysler subsidiary) August 25, 1988, and was fully merged as of March 29, 1990.[1]

Eagle Premier

Chrysler revived the "Spirit" name dropped by American Motors after 1983 for use on one of its A platform cars, (the Dodge Spirit) from 1989 to 1995. The planned Renault Medallion was sold as the Eagle Medallion in 1988 and 1989. The planned all-new 1988 Renault Premier, a joint development effort between American Motors and Renault, and for which the Brampton Assembly plant (Brampton, Ontario—originally called the Bramalea Plant) was built, was sold by Chrysler as the 1988–1992 Eagle Premier, with a rebadged Dodge Monaco variant available from 1990 to 1992. The full-sized Premier's platform was far more advanced than anything Chrysler was building at the time. After some re-engineering and a re-designation to Chrysler code LH, the Eagle Premier went on to form the backbone of Chrysler's passenger car lineup during the 1990s as the Chrysler Concorde (a revived model name that was briefly used by Plymouth in 1951 and 1952), Chrysler New Yorker, Chrysler LHS, Dodge Intrepid, and Eagle Vision.[121] Plymouth almost received their own rendition of the LH platform, which was to be called the Accolade, but Chrysler decided to nix this idea not long before LH production started. The Chrysler 300M was likewise a Premier/LH-derived car and was initially to have been the next-generation Eagle Vision, until the Eagle brand was dropped after 1998. The LH Platform was subsequently re-engineered, using Mercedes-Benz components, into the Chrysler LX Platform which remains in production today underpinning the Chrysler 300, Dodge Charger and Dodge Challenger.

Jeep Comanche

Chrysler marketed the SJ Jeep Grand Wagoneer until 1991, leaving it almost entirely unaltered from the final American Motors rendition before the buyout. The Jeep Comanche pickup truck remained until 1992, while the Cherokee remained until 2001 in the U.S. (the XJ Cherokee was produced in China through 2006 as the Cherokee 2500[122] [2.5L] and Cherokee 4000 [4.0L]). Although it was not introduced until 1993, the Jeep Grand Cherokee was initially an American Motors-developed vehicle.

Traces of American Motors remained within. American Motors's Toledo, Ohio, plants continued to manufacture the Jeep Wrangler and Liberty, as well as parts and components for Chrysler, Dodge, and Jeep vehicles (although Toledo Machining and Forge were closed in 2005). American Motors's main plant in Wisconsin, albeit heavily downsized, operated as the Kenosha Engine Plant, producing engines for several Chrysler Group products including the Wrangler. The plant was closed as part of the post-bailout restructuring of Chrysler in October 2010. The 4.0 litres (242 cu in) engine was used until the 2006 model year by DaimlerChrysler in the Jeep Wrangler. American Motors's technologically advanced Bramalea Assembly and Stamping Plants in Brampton, Ontario, later produced the LX-cars – the Dodge Charger and the Chrysler 300, and the now discontinued Dodge Magnum.

In terms of American Motors-related parts, some were used as late as 2006, when the Jeep Wrangler (the last new product introduced by American Motors before the Chrysler deal) was still using the AMC Straight-6 engine in some models, as well as the recessed "paddle" door handles that were used since the 1968 model year by American Motors. Both were retired when the Wrangler was completely redesigned for the 2007 model year.

AM General, sold by American Motors in 1982, is still in business building the American Motors-designed Humvee for American and allied militaries. AM General also built the now-discontinued civilian variant – the H1 – and manufactured a Chevrolet Tahoe-derived companion, the H2, under contract to GM, who acquired the rights to the civilian Hummer brand in 1999. GM was forced to phase out the Hummer brand in early 2010 as a part of its bankruptcy restructuring after offering it for sale, but failing to find a suitable buyer.

Although Chrysler introduced new logos for its brands in the 1990s and again in 2010 after the Fiat Group took control of the company, Jeep still uses the American Motors-era logo introduced shortly after American Motors's purchase of the brand in 1970. Until the Chrysler purchase, Jeep's logo also featured the American Motors emblem.

During its history, American Motors bought or created, then later sold and divested itself of several specialized divisions, some which continue to exist today:

Kelvinator, the subdivision of Nash-Kelvinator, was sold by American Motors in 1968 to White Consolidated Industries and subsequently became part of Electrolux.[128] The Kelvinator Company is still in business.

Jeep is a brand under Stellantis. It was a brand of the Fiat Chrysler Automobiles until January 16th, 2021. Many Jeep models retained the mechanical specifications and styling cues that were developed by American Motors well into the 1990s or even into the first decade of the 2000s.

AM General is now owned by MacAndrews & Forbes Holdings and the Renco Group. It was organized as an LLC in August 2004.

Wheel Horse Products Division is now owned by the Toro Company.

Beijing Jeep was established by American Motors in 1983 to produce Jeeps for the burgeoning Chinese market; the joint venture was inherited by Chrysler and continues under the ownership of the new Chrysler. American Motors's trials with the venture were the subject of a fairly well-known book on the venture, "Beijing Jeep", by James Mann.

American Motors World Headquarters (1954–1975)[129] was located at 14250 Plymouth Road in Detroit and was widely known as the Plymouth Road Office Center (PROC). In 1975, American Motors moved its headquarters from the facility on Plymouth Road to a newly constructed building on Northwestern Highway in Southfield, Michigan, known as the American Center.

The initial building had been built in 1926–27 by the Electric Refrigeration Corporation (subsequently Nash-Kelvinator) with design by Amedeo Leoni, industrial layout by Wallace McKenzie, and tower enclosure and industrial units by William E. Kapp, of SHG. The original 600,000 sq ft (56,000 m²) three-story factory and four-story administration building had been headquarters to Nash-Kelvinator from 1937 to 1954 as well as a factory for refrigerators, electric ranges, and commercial refrigeration—as well as airplane propellers for the U.S. military effort during World War II.

During World War II, the U.S. War Department contracted with Nash-Kelvinator to produce 900 Sikorsky R-6 model helicopters. As part of that contract, a 4.5 acres (1.8 ha) site north of the factory was used as the smallest airport in the world as a flight testing base. Nash-Kelvinator produced about fifty R-6s a month during the war. When the contract was terminated at the end of the war, a total of 262 helicopters had been constructed.

During Chrysler's occupancy of the complex, it was known Jeep and (Dodge) Truck Engineering (JTE), including facilities for Body on Frame (BoF) work as well as testing facilities and labs. The buildings included 1,500,000 square feet (140,000 m²), approximately one third devoted to engineering and computer functions.[130]

As of 2007, Chrysler still employed over 1,600 people at the complex, moving those operations in mid-2009 to the Chrysler Technology Center. PROC was made available for sale by Chrysler in early 2010.[131] It was bought be a local man who gutted the building for scrap and left it in a dilapidated state before losing it to foreclosure.[132] The abandoned building was in possession of the city of Detroit and officials were considering if the industrial site would be more marketable if the building was torn down.[133][134] In 2018, the Wayne County Commission approved a land swap that included a new jail complex for the county as well as a potential revival for the old American Motors building.[135]

• American Center – American Motors's corporate headquarters in Southfield, Michigan, is still standing,[136] still open, and still called "American Center". The original "American Center" signage at the top of the building remained until 2005, although the American Motors logo has been removed. The signage has since been changed to Charter One. The 25-story building is rented to several different organizations and companies as office space. After the Chrysler acquisition, Chrysler Financial occupied as much as 175,000 square feet (16,300 m²) of the building.[137]
• Toledo South Assembly Plants – Torn down by Chrysler in 2007. Until it was demolished, still visible on most of the signage on the outside of the factories were areas where Chrysler painted over the American Motors logo.
• Toledo Forge[138] – Torn down by Chrysler in 2007.
• Brampton (formerly Bramalea) Assembly and Satellite Stamping Plants.[139][140] – still in use by Chrysler. American Motors designed this US$260 million (US$639,839,846 in 2019 dollars[39]), 2,500,000-square-foot (230,000 m²) plant, which was operational by 1986.[141] This plant was designed and built by American Motors for the specific purpose of building the Eagle Premier. Like the older Brampton plant (see "Former Factory Facilities", below), this factory was also part of American Motors Canada, Inc., and with the Chrysler buyout in 1987, became part of Chrysler Canada Limited. The plant currently builds the LX series of vehicles including the Chrysler 300, the Dodge Charger. Also Producing a slightly modified version of the lX series; renamed the LC series; supporting the Dodge Challenger nameplate.
• Kenosha "Main" Plant – Portions of the Kenosha Main Plant (later Chrysler's Kenosha Engine plant with some new additions) at 52nd Street and 30th Avenue continued to be run by Chrysler as an engine-production factory. This plant closed in October 2010[142] as part of Chrysler LLC's Chapter 11 bankruptcy procedure which resulted from the automotive industry crisis.[143] Demolition of the plant began in early December 2012.[144]
• Canadian Fabricated Products Ltd. – An American Motors division (part of AMC Canada, Ltd.) in Stratford, Ontario; established 1971 and sold post-buyout by DaimlerChrysler in 1994; produced automotive interior trim.[145]
• Guelph Products – An American Motors division (also part of AMC Canada, Ltd.) in Guelph, Ontario; opened in 1987, and subsequently sold by Chrysler in early 1993; the operation supplied molded plastic components to the Brampton Assembly Plant.[145]
• Coleman Products Corporation – An American Motors subsidiary in Coleman, Wisconsin. Manufactured automotive wiring harnesses for American Motors and other automakers. (Not the same as Coleman Company)
• Evart Products Co. – An American Motors subsidiary in Evart, Michigan. The plant was established in 1953 with 25 workers and eventually expanded to over 1,200, becoming Osceola County's largest employer.[146] This factory manufactured injection molded plastic parts (notably, grilles) for American Motors (supplying 90% of in-house needs[147]), as well as for other automakers. In 1966, Products Wire Harness was built. After Chrysler's purchase of American Motors, Collins & Aikman took over the factory.[146]
• Mercury Plastics Co. – Mercury Plastics operated a plant at 34501 Harper Ave., Mt. Clemens, Michigan. The company was acquired in 1973 for 611,111 shares of American Motors stock.[148] The company produced plastic parts for American Motors, as well as for uses in other industries.
• Windsor Plastics Co. – Windsor Plastics, 601 North Congress Avenue, Evansville, Indiana, was acquired in 1970. The division produced plastic parts for American Motors and other industries. The company was sold to Guardian Industries in 1982, and underwent a name change to Guardian Automotive Trim, Inc. It is still in operation today. The original factory in Evansville continues to manufacture plastic parts for the OEM and aftermarket automotive industries. Items manufactured include grilles, bezels, and other parts.[149]
• The American Motors Proving Grounds – The former 300 acres (1.2 km²; 0.47 sq mi) American Motors Proving Grounds in Burlington, Wisconsin, had initially been Nash's test track and subsequently became Jeep's test facilities (after American Motors's acquisition of Willys in the 1970s). The grounds fell into disuse after Chrysler's takeover of American Motors in 1987 and subsequently became the engineering and test facility for MGA Research.[150] The company rents out this proving grounds to the National Highway Traffic Safety Administration (NHTSA), for "ride-and-drive" events by automakers, as well as for movies and commercials.[151]
• Axle tooling equipment – sold in 1985 to Dana Holding Corporation, and they named the AMC-15 axles as Dana 35.[152] Dana manufactured the AMC-20 axles for AM General's Hummer H1. The company also continues to produce the AMC-15 axle as well; however they have been upgraded from American Motors's original design with multiple variations (including front axle designs).
• Holmes Foundry, Ltd. – American Motors's block-casting foundry was a major American Motors factory which is now completely obliterated. Holmes had its main office and foundry at 200 Exmouth Street, Sarnia, Ontario, Canada. Holmes was established in 1918, by Mr. J. S. Blunt, and was called Holmes Blunt Limited. In the early years, Ford Motor Company contracted the plant for a steady supply of engine casting blocks. This factory had a reputation locally as a dirty, dangerous place to work. The company had three divisions, all operating on one site at the edge of Sarnia. Beginning in 1962, American Motors contracted with Holmes Foundry to supply American Motors with cylinder block castings.[153] American Motors acquired 25% interest in the foundry in January 1966. In July 1970, American Motors acquired 100% of Holmes Foundry through an exchange of shares, making it a wholly owned subsidiary.[154] However, it was not until October 1981 that Holmes Foundry finally became a Division of American Motors, Canada. As part of its acquisition of American Motors in 1987, Chrysler Corporation took ownership of the Holmes facility and its manufacturing business but closed the operation on September 16, 1988. The industrial facilities were cleaned of their environmental contaminants in 2005, in preparation for a new highway interchange to be built on the site.[155]
• Kenosha "Lakefront" (Kenosha, Wisconsin) Plant – The American Motors plant in downtown Kenosha along Lake Michigan was razed, and after reclamation the land was used for new development. At the company's inception in 1954, the plant covered 3,195,000 sq ft (296,800 m²) and together with the Milwaukee plant had an annual production capacity of 350,000 cars.[156]
• Milwaukee Body (Milwaukee, Wisconsin) Plant – American Motors inherited a 1,600,000 sq ft (150,000 m²)[156] body plant in Milwaukee from Nash. The plant was the main body plant for Seaman Body Company, which did a lot of business with Nash and other makers assembling bodies of various designs. For American Motors, the plant was sometimes an internal headache. For instance, in late 1961, George Romney himself stormed through the plant and threatened to close it and eliminate its 9,000 jobs due to labor problems.[157] The plant survived until the Chrysler buyout. Chrysler later decided to dispose of the factory. Upon closure, the site was named as a Superfund site. The factory was demolished and the site rehabilitated and redeveloped.
• Danforth Ave (Toronto, Ontario) Plant – Inherited from Nash. This plant was purchased by Nash from Ford of Canada in 1946. The first Canadian-built Nash rolled off the line in April 1950. Upon the formation of American Motors in 1954, the plant assembled 1955 Nash and Hudson Ramblers (2- and 4-door sedans); as well as Nash Canadian Statesman and Hudson Wasp (4 door sedans). In 1956, the plant continued to assemble Nash and Hudson Rambler (4-door sedans and wagons) and the Nash Canadian Statesman (4-door sedan); but The Hudson Wasp was imported. That same year, American Motors Sales (Canada) Limited was formed – taking over Nash Motors of Canada Limited and Hudson Motors of Canada Limited. In 1957, American Motors assembled the Rambler Six and Rambler Rebel V8 at the Danforth plant; but in July 1957, American Motors closed the plant and imported Ramblers into Canada until 1961. The structure remains today as the Shoppers World Danforth Lowe's store.
• Tilbury, Ontario Assembly Plant – Another plant American Motors inherited from the 1954 merger; this one via Hudson. Specifically, it was a contract with CHATCO Steel Products which actually owned the plant. American Motors ceased Hudson production at the Tilbury plant in 1955.
• Brampton Assembly Plant – American Motors opened a plant in 1960 in Brampton, Ontario, Canada. It was part of American Motors Canada, Inc. Rambler Drive, a small street just west of this plant, still exists and leads into a residential subdivision that was built in the 1960s. In 1987, with the Chrysler buyout, the division and the plant were absorbed as well, becoming part of Chrysler Canada Limited. The plant was closed in 1994 and sold to Wal-Mart for use as their Canadian warehouse. This plant/warehouse was demolished in 2004 and redeveloped in 2007 with multiple smaller commercial buildings now onsite; a new Lowes Home Improvement Warehouse now takes up the largest section of this commercial development. Note that this is a separate facility from the current Brampton (formerly Bramalea) Assembly and Satellite Stamping Plants nearby.
• South Charleston Stamping Plant – A South Charleston, West Virginia, facility. While American Motors leased it, the plant stamped steel automotive parts. In 1978 Volkswagen of America purchased the plant.[158] to supply stampings for its Westmoreland Assembly Plant, subsequently selling the plant when it closed Westmoreland in 1988[159] to Park Corporation of Cleveland, OH. In October 2006 its recent tenant, Union Stamping and Assembly, declared bankruptcy.[160]

In April 2008, Hot Rod Magazine released an article claiming that American Motors was in the process of being revived. The vehicles in the works were to be the AMX, Matador, Ambassador, Pacer, and Gremlin. Illustrated with drawings of the concept cars entering production and accompanied by plentiful information, it was a popular article, although it was later revealed to be an April Fools' joke.[179]