Dorcen

Dorcen is a Chinese car marque introduced in September 2018 and owned by Dorcen Motor Co., Ltd. The marque vehicles are produced at facilities formerly owned by JMCG's JMCGL and Zotye Domy.

Dorcen
Product typeCar marque
OwnerDorcen Motor Co., Ltd
CountryChina
IntroducedSeptember 2018
MarketsWorldwide
Websitehttp://www.dorcen.com
Chinese name
Chinese大乘
Literal meaning

History

In May 2014, a company called Dancheng (Dorcen) Motor Co., Ltd. was established in Jintan District, Changzhou,[1] based on a Zotye facility aimed at producing Domy-badged vehicles. The founder was Wu Hao, a son of a former Zotye chief.[2] A Changzhou production base for the Dorcen company and Zotye was completed in 2015.[1] In May 2017, Jiangsu Jintan Changdanghu New Energy Technology Co., Ltd. (Jintan Auto Group), the holding company of Dorcen Motor Co., Ltd., reorganised Fuzhou-based JMCGL,[3] a JMCG subsidiary focused on the production of Qiling-badged pickups and minivans. In January 2018, JMCGL officially changed its name to Jiangxi Dorcen Motor Company. JMCG got a 19% of its shares, Fuzhou High-tech Zone Development Investment Group a 14% and Dorcen Motor Co., Ltd. a controlling 67%.[3] In September 2018, Dorcen Motor Co., Ltd. unveiled its new marque, Dorcen, with three models: the electric city car E20 (based on the Zotye Domy Sesam), the mid-sized crossover G70S (based on the Zotye Domy X7) and the G60S compact crossover (a self-developed model). The G70S was immediately put on sale and the E20 later that year.[4] A second Fuzhou plant for the assembly of the G60/G60S crossover was completed in December 2018.[3][5]

Facilities

Dorcen has plants for assembly in Jiangsu and Jiangxi.[6] The Jiangsu plant, established in 2015 by Zotye and the Jintan Auto Group, is located in the Jintan District of Changzhou.[1] Dorcen has two plants in Jiangxi: the former JMCGL one, aimed at producing pickups and minivans,[2] and the Jiangxi Dorcen Automotive Technology Industrial Park, established in December 2018.[3]

The marque has a 1000-people research and development facility that collaborates with META Power Labs, FEV Power Labs and Torino CREA Styling Centre.[2]

Branding

According to Dorcen, the logo represents a multiplication sign and "embodies the concepts of openness, integration and interoperability". The company also said the marque name refers to " multiplication".[7] The vehicle nomenclature for its G-series models is described by the company as "SE0". The S final-badged (like the G60S) models stand for "super" and are the ones with more equipment, the E final-badged (like the G60E) stand for "electric" and are the electric ones. The models without a final letter are the more basic ones.[8]

Products

Dorcen mainly sells crossovers based on Zotye Domy and Hanteng products. Dorcen also sells products from the related Qiling (Chinese: 骐铃; pinyin: Qílíng) pickup marque (T5 and T7).[6][9] In June 2018, Jiangxi Dorcen unveiled a Qiling-badged light, forward control truck named as the H300,[10] based on the Isuzu N-series.[11] An upcoming Chinese market product for Qiling, the T15 pickup, was unveiled at the 2019 Shanghai Motor Show. Qiling products introduced after Dorcen Motor Co., Ltd. acquisition may be identified by the JDMC (standing for Jiangxi Dorcen Motor Company) badging.[12] Products from Dorcen are listed below:[6][9]

Dorcen

Qiling (JDMC)
  • Qiling T5 (pickup)
  • Qiling T7 (pickup)
  • Qiling T100 (pickup)
  • Qiling H300 (light truck)
  • Qiling T15 (pickup, upcoming)


  • Dorcen E20
  • Dorcen G60
  • Dorcen G60E
  • Dorcen G60S
  • Dorcen G70S
  • Qiling T7
  • Qiling T15

References
  1. Chen, Xin (17 April 2019). "常州智造6款车型亮相上海国际车展" [Six Changzhou-related models debut at the Shanghai International Auto Show]. sohu.com (in Chinese). Retrieved 19 April 2019.
  2. Wang, Tao (17 September 2018). "大乘新品发布 与江铃、众泰有何渊源？" [Dorcen new products release. Which is the origin from Jiangling and Zotye?]. xcar.com (in Chinese). Retrieved 2 February 2019.
  3. Cai, Liyuan (29 December 2018). "395天建成 江西大乘汽车科技产业园投产" [The Jiangxi Dorcen Automotive Technology Industrial Park, built in 395 days, was put into operation]. autohome.com.cn (in Chinese). Retrieved 19 April 2019.
  4. Bottet, Gautier (23 September 2018). "Dorcen, la nouvelle marque chinoise du mois" [Dorcen, the new Chinese marque for the month]. Le Blog Auto (in French). Retrieved 1 February 2019.
  5. Niu, Jianfeng (29 December 2018). "大乘汽车江西基地竣工投产 紧凑SUV车型G60S下线" [The Dorcen Auto's Jiangxi base was completed and put into production. The compact SUV model G60S is being assembled]. auto.sina.cn (in Chinese). Retrieved 19 April 2019.
  6. "Dorcen Auto moves to fully launch into African markets". Auto Report Africa. 28 January 2019. Retrieved 19 April 2019.
  7. "Brand positioning" (in Chinese). Dorcen. Retrieved 19 April 2019.
  8. "成都车展 明金柏：大乘汽车新营销推动品牌向前 三方面发力年轻化" [Chengdu Auto Show. Ming Jinbai: The new marketing of Dorcen Auto promotes the marque forward, three aspects of youthful development]. sohu.com (in Chinese). Retrieved 31 October 2019.
  9. "Models". Dorcen. Retrieved 19 April 2019.
  10. "发展历程" [Development path] (in Chinese). Jiangxi Dorcen. Retrieved 5 July 2019.
  11. Li, Wenhao (9 April 2019). "熟悉的经典味道 试驾骐铃H300宽体轻卡" [A familiar, classic taste. Test drive of the Qiling H300 wide body light truck]. 360che.com (in Chinese). Retrieved 5 July 2019.
  12. Liu, Dong (17 April 2019). "有着较强的乘用化风格 实拍骐铃T15" [It has a strong Dorcen styling. Qiling T15 shots.]. autohome.com.cn (in Chinese). Retrieved 19 April 2019.
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