Riich

Riich (Chinese: 瑞麒; pinyin: Ruìqí) was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009.[1] The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued.[2] Sales of Riich vehicles ended in April 2013.

Riich
Product typeAutomotive
OwnerChery Automobile
CountryChina
IntroducedMarch 2009
DiscontinuedApril 2013
MarketsChina

Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand.

Products

The first Riich product to enter production was the G6, a medium-to-high end sedan solely developed by Chery and offered with a 3.0-litre V6 engine or a 2.0-litre turbocharged engine.[1][3]

The Riich X1 mini SUV was launched in November 2009,[4][5] and the G5 mid-size sedan in December 2009.[6] Products launched by Riich before the discontinuation of the brand are listed below:

  • Riich M1
  • Riich G3
  • Riich G5
  • Riich G6
  • Riich X1

References
  1. "Chery launches luxury car brands". Alibaba. 22 March 2009. Retrieved 25 August 2012.
  2. "Chery Finally Decides to Ax Rely and Riich Brands". China Auto Web. 2012-09-06. Retrieved 2013-09-15.
  3. "China's Chery to stay away from overseas buys-Sohu". Reuters. 15 December 2009. Retrieved 26 August 2012.
  4. "Riich X1 enters market". Alibaba. 16 November 2009. Retrieved 26 August 2012.
  5. "Chinas Premium-SUV". Auto Bild. 17 November 2009. Retrieved 26 August 2012.
  6. "Chery Auto launches luxury sedan Riich G5". Gasgoo. 24 December 2009. Retrieved 26 December 2012.


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