Fila (company)

Fila Holdings Corp. (d/b/a Fila) is a South Korean-Italian sportswear manufacturer that designs shoes and apparel founded by Ettore and Giansevero Fila in 1911 in Biella, Piedmont, Italy. In 2003, it was sold to United States-based Sports Brand International.[4] And subsequently in 2007, it was sold to Fila Korea, its South Korean division.[5] In September 2010, it launched its initial public offering on the Korea Exchange.[6][7][8][9]

Not to be confused with F.I.L.A. (company).
For other uses, see Fila.
Fila
TypePublic
KRX: 081660
Industry
FoundedBiella, Piedmont, Italy
1911 (1911)
FounderEttore and Giansevero Fila Robattino[1]
Headquarters
Biella, Piedmont, Italy
(1911-2007)
Seoul, South Korea
(since 2007)
Area served
Worldwide
Key people
Yoon Keun-chang (CEO)[2]
Products
ParentFILA KOREA Ltd.[3]
Websitefila.com

Through its subsidiary Magnus Holdings Co., Ltd, Fila Holdings owns a 52% stake in Acushnet Company.[10] Fila Holdings' largest shareholders include Piemonte Co., Ltd at around 20%, Fila Holdings at 20%, and South Korea's National Pension Service at around 13%.[11] Gene Yoon (Yoon Yoon-su), who owns a 75% stake in Piemonte,[12] serves as the chairman of Fila Holdings. The chief executive officer is Yoon Keun-chang.[13] Fila has offices in 11 countries globally.

History
Fila store in K11, a mall in Hong Kong

Fila was created in Biella, Piedmont, Italy, by Ettore and Giansevero Fila in 1911.[14] It originally made clothing for the people of the Italian Alps, primarily underwear. In the 1970s it moved into sportswear, with an endorsement deal with tennis player Björn Borg. The brand became more popular after the move into sportswear.

In 2003, the original Italian owner, Holding di Partecipazioni, sold the company to Cerberus Capital Management, a U.S.A.-based hedge fund, after the company over-committed itself to expensive athletic endorsements at a time when margins were under pressure. Cerberus owned Fila through holding company Sports Brands International, which owned and operated all Fila businesses around the world with the exception of Fila Korea, which was a separate company operating the brand under licence.

In January 2007, the brand and all its international subsidiaries were acquired by Fila Korea.[15]

In 2009, ANTA Sports acquired the rights to the brand in China, Hong Kong, and Macao from the then Fila company's Chinese joint venture partner Belle International. Fila Korea still owned 15% shares of the joint venture company "Full Prospect".[16]

In May 2011, Fila Korea Ltd. acquired global golf equipment maker Acushnet Company, becoming the new owner of leading golf brands such as Titleist for $1.23 billion.[17][18]

Collaborations and brand ambassadors

In 2019, BTS signed with Fila to endorse its sportswear.[19]

Sponsorship

Tennis

Basketball

Club

Football

Rugby union

See also

References
  1. Fila, Hypebeast.com
  2. "Executive Bios at Fila.com". Fila.com. Retrieved 9 July 2011.
  3. 휠라코리아/반기보고서/2018.08.14" 전자공시시스템. Retrieved October 4 2018.
  4. "Fila Purchase Completed; Executive Team Named". 10 June 2003.
  5. "Fila Sold to Fila Korea". 18 January 2007.
  6. https://www.bloomberg.com/news/articles/2010-09-28/fila-korea-doubles-on-seoul-debut-after-oversubscribed-initial-share-sale
  7. Chamikutty, Preethi (2012-10-03). "How FILA's Gene Yoon plans to build a strong brand presence in India". The Economic Times. India. Retrieved 2019-09-24.
  8. "Fila reboots in India". Forbes India. India: Forbes India. Retrieved 2019-09-24.
  9. Mathew, Sunalini (2019-04-19). "FILA and VegNonVeg drop a new Mindblower shoe". The Hindu. India. Retrieved 2019-09-24.
  10. http://info.fila.co.kr/ir/ENG/DATA/2019_3Q_IR%20Material.pdf
  11. "Do Directors Own Fila Korea LTD. (KRX:081660) Shares?".
  12. "NPS to vote for Fila Korea's split-off plan".
  13. "Fila Korea appoints new CEO, executives". The Korea Times. South Korea: The Korea Times. 2018-03-25. Retrieved 2019-09-24.
  14. "History". Fila. Retrieved 4 October 2017.
  15. "SBI Sells Fila Business to Fila Korea… | SGB Media Online". sgbonline.com. Retrieved 2020-07-07.
  16. "DISCLOSEABLE TRANSACTIONS PROPOSED ACQUISITION OF FULL PROSPECT LIMITED AND FILA MARKETING (HONG KONG) LIMITED" (PDF). ANTA. Hong Kong Stock Exchange. 12 August 2009. Retrieved 29 March 2011.
  17. "Fila Korea buys Titleist for global expansion". Yonhap News. 2011-05-21. Retrieved 2011-09-20.
  18. Thomas, Denny; Robert MacMillan (2011-05-20). "Fila Korea buys Titleist golf company for $1.2 billion". Reuter. Retrieved 2011-09-20.
  19. Pace, Lily (October 1, 2019). "BTS Are Now Global Brand Ambassadors For Fila". Billboard. Retrieved October 7, 2019.
  20. 수정 2018.07.16 07:00, 입력 2018 07 16 07:00 (2018-07-16). "휠라, KFC, 처음처럼까지… 유통 업계가 반한 두산베어스 '의리'". 중앙일보 (in Korean). Retrieved 2019-04-15.
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