Parsons Xtreme Golf

Parsons Xtreme Golf (abbreviated PXG) is a global sports equipment manufacturing company that designs, markets, and sells a line of custom fitted golf equipment products and accessories, mainly clubs. The company is based in Scottsdale, Arizona and was established in 2014 by Bob Parsons, founder of web hosting service GoDaddy.

Parsons Xtreme Golf
TypePrivate
IndustrySports equipment
Founded2014 (2014)
FounderBob Parsons
Headquarters
Scottsdale, Arizona
,
USA
Area served
Worldwide
ProductsGolf clubs
Websitepxg.com

Several of the world's professional golfers use PXG equipment, including Zach Johnson, Ryan Moore, Chez Reavie, and Lydia Ko.

History

Parsons Xtreme Golf was founded in 2014 by Bob Parsons, an American entrepreneur, billionaire, and philanthropist.[1][2][3][4][5] He is an avid golfer who made his money in the technology industry[6] and now invests in ventures that support his passions.[7] Unsatisfied with many golf clubs on the market, he decided to launch his own golf equipment company.[2] Parsons claims to have spent $350,000 annually searching for the right equipment.[3] He stated that he decided to enter the golf club manufacturing business in an attempt to build a better golf club.[8]

The company hired Mike Nicolette, a PGA Tour professional in the 1970s and '80s,[3][9] who served as senior product designer for PING prior to joining PXG.[4][8] PXG also hired Brad Schweigert, formerly PING’s director of engineering, to assume the role of Chief Product Officer.[3] Given no time or budget constraints,[1][2] Schweigert and Nicolette worked on designing the first iteration of what would become the PXG 0311 forged iron.

According to Parsons, PXG’s breakthrough came when its engineers identified the material to fill the hollow-bodied club head.[10] A thermoplastic elastomer was injection molded into the club’s hidden cavity adding cushioning to the club’s thin face,[1][3] improving performance and feel.[2]

In January 2015, Ryan Moore announced that he would be using a set of PXG prototype irons and wedges in the PGA Tour that year.[6][9][11]

Currently, the company offers a full line of equipment including drivers, woods, hybrids, wedges, irons, and putters. As of December 2016, the company had grown to seventy employees.[12]

Products

Parsons is a former United States Marine who served in Vietnam War. PXG’s club numbering convention (0211,0311, 0317, 0341, and 0811) is inspired by the United States military occupational code, as a tribute the Marine Corps.[2] PXG sells its products through it Scottsdale headquarters, club-fitters,[3] golf and country clubs,[4] and other international distributors.

Sponsorships

PXG has sponsorship deals with seventeen professional golfers who play on the PGA and LPGA tours. The company has agreements with Zach Johnson, and Charl Schwartzel,[13] as well as Lydia Ko, who left Callaway Golf in January 2017.[14][15]

References
  1. "Zach Johnson among 8 players moving to PXG". ESPN.com. 2016-01-04. Retrieved 2017-06-21.
  2. DiMeglio, Steve (2016-04-19). "Bob Parsons' passion for golf drives PXG". USA TODAY. Retrieved 2017-06-21.
  3. Gray, Robert (2016-03-20). "GoDaddy's Founder Has a Booming Luxury Golf Club Business". Fortune. Retrieved 2017-06-21.
  4. Dusek, David (2015-07-16). "Bob Parsons has a grand plan in new golf equipment company". Golfweek. Retrieved 2017-06-21.
  5. Arbon, Travis (2015-01-14). "GoDaddy founder takes a swing at the golf industry with newest venture". Phoenix Business Journal. Retrieved 2017-06-21.
  6. Wall, Jonathan (2015-01-09). "Moore passes on TaylorMade contract, opts to go it alone". PGATour. Retrieved 2017-06-21.
  7. Winfrey, Graham (2015-06-22). "Why GoDaddy's Bob Parsons Is Trying to Disrupt the Golf Industry". Inc.com. Retrieved 2017-06-21.
  8. Tolson, Shaun (2015-11-01). "Domain Game". Robb Report. Retrieved 2017-06-21.
  9. Harig, Bob (2016-02-09). "PXG clubs, going for about $5K a set, turning heads on tour". ESPN.com. Retrieved 2017-06-21.
  10. Morfit, Cameron (2016-06-24). "The Billionaire Shaking Up the Golf Industry". GOLF.com. Retrieved 2017-06-21.
  11. Newman, Matt (2015-01-09). "GoDaddy Founder Debuts New Golf Company". GOLF.com. Retrieved 2017-06-21.
  12. McClusky, Mark (2016-12-19). "Review: PXG Golf Clubs". WIRED. Retrieved 2017-06-21.
  13. Hurlburt, Brian (2016-08-17). "UNLV's Ryan Moore takes winning to the extreme on PGA Tour". Las Vegas Review-Journal. Retrieved 2017-06-21.
  14. Harig, Bob (2017-01-04). "No. 1-ranked Ko signs endorsement deal with PXG". ESPN.com. Retrieved 2017-06-21.
  15. Reuters (2017-02-09). "Golf: Ko swings to beat of her new coach". The Straits Times. Retrieved 2017-06-21.
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