XBlades

XBlades is an Australian sports equipment manufacturing company engaged in the design, development and selling of products primarily related to footwear and clothing. The company was established in 1989 to make shoes for athletes who played rugby union and Australian rules football.[1]

Not to be confused with X-Blades.

XBlades
TypePrivate company
IndustryTextile, footwear
Founded1989 (1989)
FounderDavid Miers
Headquarters
Melbourne
,
Australia
Area served
Australia, U.K., U.S.
Key people
Leighton Richards (CEO)
ProductsTeamwear, protective gear, football boots, clothing
BrandsJet, Voltaic, Animal, Intercept
Websitexblades.com.au

The company is the original creator of the bladed sole football boot, designed to minimize injury for athletes.[2]

Products commercialised by XBlades include sportswear, football boots, clothing (t-shirts, hoodies, jackets, shorts, socks, caps), protection (shoulder pads, head covers), and accessories (bags, backpacks).

History

XBlades was established by David Miers, a biomechanist who was listed with AFL club Collingwood in the 1980s. He suffered many knee injuries throughout his career, which he attributed to his studded boots, leading him to create a rubber-soled shoe with X-shaped 'blades' as an alternative.[3]

In 2016, XBlades was acquired by former Callaway Golf director Leighton Richards and former AFL player Jimmy Bartel.[4]

See also

References
  1. "THE XBLADES STORY". XBlades. Retrieved 30 March 2020.
  2. "Aussie brand revamps logo after record year". Internet Retailing. 6 December 2017. Retrieved 30 March 2020.
  3. Waterworth, Ben (22 November 2017). "AFL draft 2017: Gryan Miers looms as one of AFL's next big cult heroes". Fox Sports Australia. News Corp Australia. Retrieved 6 August 2019.
  4. "Aussie brand revamps logo after record year". Internet Retailing. 6 December 2017. Retrieved 30 March 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.